NoA Consulting

Two spots left for Friday’s lunchtime talk! Join us at Astoria in Stockholm for a roundtable discussion on how you, as a marketing executive, can strengthen the role of marketing in the leadership team. The discussion will be held in Swedish, and a delicious lunch is included. Sign up here: https://lnkd.in/dW-FEfas

Delighted to present yet another inspiring innovation leader: Maja Påhlman, Head of Innovation at Arla Foods. Since many years, Maja has played an important role in establishing and professionalizing innovation management as a profession and she is today chairperson at Innovationsledarna, the Association for Innovation Management Professionals in Sweden. #innovationmanagement #innovation #growth #leadership

The NoA Growth Award shortlist is now official. For the fourth consecutive year, NoA in cooperation with Resumé hands out the NoA Growth Award (Tillväxtpriset) at the yearly gala dinner for Sweden’s Best CMOs.   The award recognizes how marketing teams can drive growth by activating and elevating their company’s overall strategy.   Previous winners include the marketing teams from Lyko, Polestar, and Apohem.   Shortlisted for this year’s NoA Growth Award are*: Katarina Gold, Akavia Johanna Åberg och Mikael Gustafsson, ATG Magnus Hammarskjöld, Celsius Tomas Bäcklund, Elite Hotels Jeanette Eliasson, Nordnet Ulrika Nilsson, Quintus Technologies   This year’s jury (the lovely faces in the picture) consists of jury president Niklas Bondesson, with jury members Anders Ullstrand, Caroline Rudbeck, Andreas Fredmark, Erika Bennerholt, Johan Anselmsson, Niclas Sandin (missing from the picture), and Emma Stjernlöf.   The award is handed out on October 24.   * list in alphabetical order based on company name.   #marketing #award #growth #tillväxtpriset #noagrowthaward

Last week, Niklas Bondesson from NoA Consulting and Sebastian Broms from NoA Ignite Sweden spoke at Stockholm Media Week in two different panels, covering the topics of e-commerce and consumer behavior, as well as generative AI in practice.   In the e-commerce panel, Niklas Bondesson concluded: “E-commerce is turning 25 years old, and the birthday party is marked by a tough macroeconomic environment and a massive tech shift. A renewed and necessary focus on profitability, along with the introduction of generative AI, is drastically changing the rules of the game. To stay relevant, e-commerce players must identify their pricing power and pinpoint which competencies they need to recruit and develop to fully leverage the potential of generative AI.”   In the AI panel, Sebastian Broms said: “To stay focused and adapt to the constantly changing tech landscape, speed is more crucial than ever, paired with the ability to test and learn. As consultants selling cutting-edge competencies and solutions, we need to continuously follow developments and ensure that our employees have the right tools to stay ahead of the curve. On the client side, surveys tell us that business leaders mostly view generative AI as an efficiency tool. That’s not wrong, but true magic happens when we apply AI to creative processes and business development.”   A huge thank you to Sveriges Mediebyråer and moderator Claes de Faire for a super inspiring and energizing event!!    Photo: Anna Hållams   #stockholmmediaweek #ai #ecommerce

First Innovation Frontrunner of this semester: Johan Wallquist, Head of AI and Chief Digital Innovation Officer at Blendow Group. Thanks for an insightful chat Johan! #businessinnovation #innovation #ai #automation #growth

This will be fun! I'm honored to be selected as a jury member for this year's Effie Awards Europe, alongside brilliant Swedish strategists Stina Hansson, Elias Betinakis and Mats Rönne. Jury work is always incredibly rewarding. As a consultant, researcher, and teacher, it's a privilege to read about the behind-the-scenes work that create exceptional advertising. Thanks Sveriges Kommunikationsbyråer for recommending me 🙏 NoA - The North Alliance NoA Consulting

Innovation is a team effort! Proudly presenting our next Innovation Frontrunner of the Month: Malin Bosaeus, Global Head of Sustainability at Happy Socks. Thanks Malin for sharing your thoughts and insights! #innovation #sustainability #growth #teamwork

Over the last few years our approach for rapid commercial experimentation has helped clients dramatically increase speed and reduce risk and uncertainty in growth and innovation efforts through super-efficient customer validation. In this webinar recording from House of Innovation at Stockholm School of Economics, Petter Hanberger from NoA Consulting and Claus Berthou Madsen, Telia Company shares insights and key strategies for fast-tracking innovation and transform your approach to market testing and product development. #growth #innovation #business #experimentation #pretotyping #testing #validation

What can incumbent organisations learn from the world of tech entrepreneurship? A lot, we believe. That's why we're thrilled to feature serial entrepreneur and AI company builder Tor Rauden Källstigen as our Innovation Frontrunner of the Month. With a track record of turning bold ideas into revenue generating growth businesses, his ventures have raised +100 million SEK in financing, with valuations at high multiples. #innovation #productdevelopment #ai #growth #startups #entrepreneurship #tech

Are you looking to minimize risks while rapidly advancing your innovation efforts? Do you want to outpace competitors by swiftly adapting to market changes with less resource waste? Then this webinar about rapid commercial experimentaition is for you! Register below to join Petter Hanberger, Strategic Advisor at NoA Consulting, and Claus Berthou Madsen, Head of Prototype at Telia to learn how to boost innovation with this systematic, rapid market validation approach. The session will be moderated by Kathrin Reinsberger, Assistant Professor at the Department of Entrepreneurship, Innovation, and Technology at the House of Innovation. #growth #innovation #pretotyping #testing #ProductDevelopment #webinar