Schibsted

Congratulations to FINN.no – mulighetenes marked! 🏆 2nd place in APELANDs reputation survey! 🎉 A clear sign of the trust and connection people have with FINN, and a result of the culture and people shaping the brand every day. As part of Schibsted Marketplaces (soon to be Vend), we're proud to see that FINN is recognised for the impact they have 💙 #schibstedmarketplaces #Vend #FINN https://lnkd.in/dtHVDZfE

📢 What does it really take to grow digital subscriptions in a shifting media landscape? At Schibsted Media, we’re constantly exploring new ways to grow and sustain our digital news businesses. Last week, Aftenposten’s Eirik H. Winsnes, Johanne Barman-Jenssen, and Karl Oskar Teien took the stage at International News Media Association (INMA)s Media Subscription Summit in Amsterdam, sharing how they segment audiences for growth and implement frameworks that work across the organization. Key takeaways from their presentation: 🎯 Start with strategy – Ensure your audience segmentation aligns with your market position and business goals.   🚀 Turn insights into action – Defining an audience is just the first step; real growth happens when you adapt content, marketing, and product strategies accordingly.   🧭 Optimize journalism distribution – Algorithmic personalization can help balance broad reach with niche audience engagement.   🔓 Reduce friction for users – Make it easier to subscribe and consume content by simplifying choices and removing unnecessary steps.   🤝 Secure leadership buy-in – Not everyone in the organization needs to be involved, but getting top management on board early is crucial for success. We’re proud to see our people leading the way in audience strategies that drive digital subscriptions. Thanks to INMA and all the brilliant minds who joined the discussions! All photos: Robert Downs/INMA #SchibstedMedia #Aftenposten #INMAMediaSubscriptionSummit #DigitalGrowth #MediaInnovation

Gaming is more than just a hobby – it’s a cultural phenomenon 🎮✨ With nine out of ten young Swedes playing video or mobile games, Aftonbladet is stepping into the gaming world with its new show Spela 📺 "It’s a culture, a meeting place and a creative world where people find friends, passions and even careers. That’s why this show is so exciting —not just for dedicated gamers, but for anyone curious about what the gaming world can offer,” says Ellen “Viking” B. Åkesson, Swedish fitness profile 💪 Hosted by Makoto Asahara, alongside gaming profiles like Ellen "Viking" B. Åkesson, Melina Göransson, and expert Leo Pettersson, the show will dive into everything from esports to game recommendations. "Gaming has been a part of my life since childhood, and now getting to explore it in this format is incredibly exciting, says Asahara. The first episode, featuring acclaimed game director Josef Fares, is out today! You can watch Spela at Aftonbladet.se or on YouTube 👈 Will you be watching? 👀 #gaming #media #entertainment #journalism #Aftonbladet #schibstedmedia

Schibsted Media’s newsrooms took home multiple prizes at Friday’s “Photo of the Year” ceremony in Norway 👇📸 Norway’s “Photo of the Year” was handed out in different categories on Friday. We are proud to see many of our eminent photo journalist win for their important images. Whether exposing injustice, documenting history as it unfolds, or bringing distant realities closer, powerful visuals make news tangible and human 🌎 Here are the winners from Schibsted Media: 📸 #1 “Photo of the Year” was awarded to Gina Grieg Risnæs from Aftenposten for her powerful image of a Lebanese mother at her daughter's bedside. The little girl was severely wounded after an Israeli attack on a Lebanese village 🇳🇴 #2 “Everyday life in Norway” was awarded to anders minge from Stavanger Aftenblad. 🖼️ #3 “Portrait of the Year” was awarded to Tomm W. Christiansen from Aftenposten. 🏅 #4 The category “Sports news” was awarded to Bjørn Steinar Delebekk from VG - Verdens Gang AS. 🐎 #5 “Sports feature” was awarded to Øyvind Tveter from Aftenposten. 🌎 #6 “International Documentary” was awarded to Gina Grieg Risnæs from Aftenposten. 📰 #7 “News in Norway” was awarded to Fredrik Solstad from VG - Verdens Gang AS. 📷 #8 “Video of the year” was awarded to Anders Hammer and Charlotte Cook, freelance/Field of Vision/VGTV. Congratulations 🎉 #newsmedia #news #PhotoJournalism #Journalism #SchibstedMedia #Photography #VG #Aftenposten #StavangerAftenblad

Linus Sundahl-Djerf is Sweden's Photographer of the Year! 📸🏆 A year ago, he was awarded for Photo of the Year and Portrait of the Year – now, his talent is recognised once again! Svenska Dagbladet's Linus Sundahl-Djerf has been named Photographer of the Year in Sweden’s most prestigious competition for visual journalism: Årets Bild 🎉 🎆 At a grand gala in Stockholm, the best of Swedish photojournalism was celebrated, and among the many awards, the title Photographer of the Year stands as one of the most distinguished. The jury praises Linus for his ability to capture both global events and everyday life with the same depth, dedication, and presence. His images do more than document – they resonate with warmth, clarity, and humanity, helping us make sense of the world 🌎 ❤️ At Schibsted Media, we are beyond proud of Linus and the powerful stories he brings to life. 📷✨ Congratulations, Linus – and thank you for your sharp eye and storytelling that truly moves us! A big congratulations also to Per Elinder Liljas, winner of News Report of the Year (International) – and to all the photographers out there working tirelessly to capture the world we live in. #PhotographerOfTheYear #Photojournalism #ÅretsBild #PressPhotography #SvD #SchibstedMedia

🏆 FINN, Tori, Blocket, and DBA lead the way in sustainable e-commerce! We’re proud to share that FINN.no – mulighetenes marked (Norway) and Tori.fi, Schibsted Suomi Oy (Finland) have been named the most sustainable brands in the E-commerce category in the latest Sustainable Brand Index™ (SBI) ranking, while Blocket (Sweden) secures an impressive second place, and DBA - Den Blå Avis (Denmark) takes third. This recognition reinforces Schibsted Marketplaces' (soon to be Vend) strong position in recommerce and our commitment to making second-hand the first choice for consumers. 💬 “Earning the top spots in the E-commerce category proves that consumers recognise our efforts to make sustainable choices more accessible. Whether it's ensuring safer peer-to-peer transactions, enhancing professional resell solutions, or simplifying the buying and selling of second-hand goods, we are committed to making recommerce mainstream,” says Cathrine Laksfoss, EVP Recommerce & Distribution. With a strong track record in SBI rankings, this achievement is a testament to the incredible work of our teams across Schibsted Marketplaces. Thank you to everyone helping to drive circular commerce forward! #Recommerce #CircularEconomy #SustainableBrandIndex #SchibstedMarketplaces

Schibsted Media introduces AI-powered self-service for native advertising! 🚀👇 Schibsted aims to be at the forefront of exploring what AI can do to support great journalism, as well as other essential driving forces of the media business—such as advertising 📣 With Native Go, advertisers can now create and publish native ads on Aftonbladet in just a few simple steps through self-service. Powered by a specially developed AI tool, this solution allows advertisers to reach their target groups faster, easier, and more accessible, for even smaller budgets 👏 “With this strategically important initiative, we’re enabling more advertisers to leverage the power of native advertising on Sweden’s largest news site,” says Joakim Flodin, CEO of Schibsted Marketing Services Sverige. Eric Rostedt, project lead for Native Go, emphasises that human dialoge with advertisers is still incredibly important. “Together we are taking a giant leap towards modernising and simplifying native-advertising – and making it simpler than ever for advertisers to reach out through out news feed, he says. Native Go is just getting started. After Aftonbladet, Omni and Svenska Dagbladet are next, and we’re excited to track the development 👏🚀 #SchibstedMedia #AI #Innovation #Media #Advertising

🚀 Driving growth & clean mobility – Beyond our platforms At Schibsted Marketplaces (soon to be Vend), our commitment to Nordic car dealers and manufacturers goes beyond providing effective marketplaces and operational tools. We actively engage with policymakers to ensure effective and transparent marketplaces, fitted to the needs of our professional mobility customers. That’s why we welcome the EU’s Action Plan on the Future of the Automotive Sector, driving the transition toward a cleaner, smarter, and more competitive mobility industry. We’re especially excited about its focus on: ✔️ Innovation & Digitalisation – Advancing AI, automation, and software solutions. ⚡️Supporting consumers in buying used EVs – Building trust in the used EV-market by ensuring access to key information on battery health, repairability, and maintenance. Through direct engagement with EU policymakers, we work to ensure that Nordic mobility businesses stay competitive—with transparent, easy-to-use services that fit their needs and operational processes. Massive kudos to our great policy managers, Joe Malmkvist and Jérémie Jourdan, for representing mobility interests in Brussels! 👏 #MobilityInnovation #EUPolicy #NordicMobility #SchibstedMarketplaces

Great products don’t build themselves – great people do! 👷🤩 Today, our Product Management Community in Schibsted Marketplaces - soon to be Vend, is gathering in Oslo for Product Management Days 😎 Over the next two days, we’ll share insights, tackle challenges, and explore how AI is shaping product development. And at the core of it all? Working together to solve real problems for real people ✅ Looking forward to learning, connecting, and getting inspired! Stay tuned for highlights 💫 📸 Captured by Odyslav Bozhenko #schibstedmarketplaces #vend #productmanagement

Today is International Women’s Day 💪👇 We are so proud to have so many amazing women (and men!) supporting women in the business at Schibsted Media! To mark March 8th, International Women’s Day, we asked some of our colleagues to mention a woman that inspires them in their work 👇❤️ Id Skrivarhaug Estelle Douglas Solveig Grødem Sandelson Magdalena Piłat Essy Klingberg Jenny Gehrken Democracy needs equality. Here’s to keep fighting for women’s rights and equality across the board in the media business and in our societies 👏 #internationalwomensday #womenintech #journalism #media #newsmedia #womensupportingwomen