Animals Like Us

What an incredible few days at SuperZoo. We met so many great people and some even better four-legged pals. Our big yellow world caught the eye of the humans while our delicious family table, displaying our revolutionary RawMix50™, caught the noses of all the dogs with woofing good taste. That's us for the 2024 USA trade shows, see you next year!

Day one of SuperZoo is almost done and dusted. Have you stopped by our yellow world and met our newest and VERY yellow citizen!? If not make sure you say hi (or woof) tomorrow. Booth #2096.

Are you a pet lover up for a new challenge? We're looking for a USA-based e-commerce director to join the team. If you know someone who might be interested tag them below or head to the link for more information: https://bit.ly/4fDUxKd P.S. We're at SuperZoo this week, if you're there and interested come by for a chat. Booth #2096.

A huge woof and welcome to the newest member (or should I say members) of team ALU, Dennis Van Etten, Bella, and Dexter (not pictured). Dennis is our USA Sales Director - East. Bella and Dexter are his two four-legged pals—he also has two two-legged pals—okay, technically his kids—Megan and Brian. But don’t worry, they’re not part of the team… duh. They’re kids. Dennis and his family live in New Jersey, where Bella and Dexter rule the household. Dennis is very proud to say he spoils them rotten, and that’s led to such entitlements. As Sales Director - East, Dennis is going to make sure Animals Like Us can be found in as many pet stores as possible. Don’t look at us… Bella and Dexter have given him firm orders, and being spoiled, they expect to get what they want. Dennis is a bit of a pet industry veteran with over 20 years experience bringing quality pet foods to the market. When he’s not calling on America’s greatest pet retail stores, he’s busy with dad duties, hanging at the Jersey Shore, watching his favourite Philly sports teams, and oh… catering to Bella and Dexter’s every woof.

When we launched during Covid, building a remote team was our only option. Fast forward to today, we’ve expanded to two more markets, with almost half our team still working from home. Our HQ crew in Hawke's Bay? They’re loving the hybrid life, mixing it up between home and office. Launching in a pandemic taught us that the traditional office model isn’t the only way. We've built an amazing, passionate team from all over the place. Just last month, Lauren, our Head of Marketing, upped the game by working from Laos, complete with fresh coconuts and cat cafes. Talk about epic work stories! We love supporting a work environment that's all about flexibility, passion, and unique experiences. Plus, our pets couldn’t be happier (though some cats might disagree...)!

SuperZoo we're headed for you! Next month will mark our second big USA trade show of 2024 and we can't wait to share all things Animals Like Us and RawMix50™. It's dog food like you've never seen before. We'll be at booth #2096. Make sure you stop by.

What a way to kick off our entry into the US, thanks Global Pet Expo!

We’re thrilled to announce our newest partnership with Number 1 (Australia) Pty Ltd. Together, we’re on a mission to make tails wag across Australia with our RawMix50™ dog food. At Number 1, they don’t just distribute pet food; they’re true pet lovers who share our passion for providing only the best for our four-legged friends. Their dedication to quality and their commitment to healthier, happier pets align perfectly with our values, making them the paw-fect partner for us! Adam Rumpf, Sarah Taylor, Fotini Pratis here's to bringing more woofing good moments to Aussie dogs everywhere!

Tamsyn (Rocchi) Hnat doing what she does best!

Day one of the Phillips Pet Food & Supplies Pet Show West is done and dusted. We loved seeing all our fantastic retailers and new faces! Swing by tomorrow and see what Animals Like Us is all about. As you can see we're very welcoming and we'll make sure there is a beanbag for you!