BlueOcean | The B2B Agency

Shorten Your B2B Sales Cycle with a Customer-Centric Approach 🚀 Did you know 32% of customers would stop doing business with a brand they love after just one bad experience? In B2B, that’s a deal-breaker! Without a customer-centric approach, businesses may lose revenue due to misaligned experiences. But there’s a solution: When you focus on understanding and anticipating customer needs, not only can you build trust, but you also accelerate your sales cycle. This B2B Inspired's strategic insights are from James Igglesden and Freyja Spaven: ● Genuine interactions fuel great marketing ● Shorten the sales cycle with customer-centric assets ● Leverage customer feedback for growth ● Discover hidden value in the services you already provide. Ready to unlock the full potential of customer-centricity? Type INSPIRED in the comments, and we’ll send you our complete guide on how to apply these insights and shorten your B2B sales cycle. #CustomerCentricity #B2BMarketing #SalesEnablement #GrowthStrategy

🔓 Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at dentsu Aotearoa. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with practical insights to help you deliver more impactful and creative work. Brett also dives into the risks of playing it too safe in your marketing, and how avoiding the dreaded “beige tax” can make your budget go further. 🎯 Whether you’re after career inspiration or actionable advice, this conversation will help you push boundaries and build more effective marketing strategies. Don’t miss this one – it's a banger. 💥 Watch (or Listen) to the full goodness, with links to Spotify, Apple Podcasts and YouTube here: https://lnkd.in/gv-eX3FU Connect with James on Linkedin:  https://lnkd.in/g4KWvAd7 Connect with BlueOcean on Linkedin: https://lnkd.in/grWyy_kt

Capturing the mission behind milk, without the moo. We had the pleasure of working with Daisy Lab to bring their groundbreaking story, mission, and purpose to life. This female-founded food tech company is producing real milk using precision fermentation—no cows required. The result? A 97% reduction in greenhouse gas emissions, with minimal land and water use. 🌍 Our goal was to design a brand identity that not only reflects their innovative approach to sustainability but also resonates with eco-conscious consumers and industry leaders. The result? A bold, forward-thinking identity that highlights DaisyLab's commitment to reshaping the future of dairy. #sustainablefuture #foodtech #femalefounded #dairyinnovation #ecofriendly #brandidentity

The perks of working with awesome clients? We get to try their products firsthand. Last week, some of our team had the pleasure of sampling Nelson Naturally latest goodies (while others were stuck in a meeting – but don’t worry, we saved them some! 😉). We love immersing ourselves in our clients' products, and thanks to Nelson Naturally, our work fridge has officially been overtaken! 📸Featuring: Freyja Spaven, Shannon Bayliss, Lee Hunter, Jo-Anne Taute, John Hayler Carmen Hogan, Henrik Arlund and Roland Leemans missed the photo (we’ll let it slide this time), and as for Shane Jaxson he was keen as mustard but working from his home desk! #b2bmarketing #b2b #team #nzbusiness

I’m probably going to get some slack for this one, but it’s true—and it’s not helping you. Success isn’t just about the numbers. It’s about how we achieve it and who we bring along on the journey. And while staying humble is important, being tame can sometimes hold us back. The real challenge is finding that balance between quietly delivering great work and proudly telling the world about it. It's about owning your space—knowing exactly how to look after your customers, where you deliver value, and confidently standing by what you do. So, here’s to owning our space by putting customers first, because that’s the foundation of sustainable success. 💪 BlueOcean | The B2B Agency #OwnYourSpace #CustomerFirst #SuccessJourney #BusinessGrowth #ValueDelivered

The latest episode of We Do B2B is live 📣 🚀 In this episode, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strategies. 🚀 📈 James discusses the intersection of creativity and commercial success in B2B, challenging the conventional belief that B2B marketing must be "sensible" or "serious." Through his journey, you’ll learn how smart, engaging campaigns can drive real results, how B2B marketers can build brand value over time, and why fostering creativity is key to breaking through in crowded markets.📈 ✨ Whether you're trying to prove the ROI of brand-building or just looking for fresh ideas to inspire your next campaign, this episode is filled with actionable insights. Listen in as James shares his expert knowledge on standing out in the B2B space and balancing short-term gains with long-term brand growth. ✨ #B2BInspired #WeDoB2B #B2BMarketing #CreativityAndEffectiveness #BrandBuilding #MarketingStrategy #NewZealandBusiness Connect with James on Linkedin:  https://lnkd.in/gSViWCPv Links to the Full Episode Goodness-> https://lnkd.in/gWPaQ6Zw

Inspiring the next generation of marketers! We hosted the marketing students from The University of Waikato at BlueOcean | The B2B Agency this week. Carmen Hogan and Shannon Bayliss shared practical insights on how to show up with a solid Go-To-Market strategy. It was great to see the students excited about stepping into the industry. With only a few weeks left until they graduate, it’s an exciting time for them. We’re looking forward to the next round! #gtmstrategy #marketing #nz #b2b #inspire

In the USA, nearly 30,000 new products are launched every year, yet, according to Harvard Professor Clayton Christensen, 95% fail. A product launch misstep might be a drop in the ocean for a multi-million-dollar brand like Amazon, but it could be lethal for a start-up or a first venture into a new market or category. And in Aotearoa New Zealand, we have additional challenges to face, like our small population and the logistical hurdles of export. So, how can we overcome these unique challenges and be part of the successful few? We'll show you exactly how below: #productmarketing #marketing #b2b

Give your customers a seat at the table. In this episode of #WEDOB2B, join Freyja Spaven, BlueOcean | The B2B Agency Senior Marketer, for a discussion around the ins and outs of the B2B marketer’s superpower: Customer interviews. ✓ Get strategies to dig deeper than surface feedback. ✓ Learn how to engage across all client levels for richer insights. ✓ Build relationships, trust, and gather feedback that drives product and marketing. Tune in and level up your customer interviews. Links to the Full Episode on your platform of choice -> https://lnkd.in/ggZUbNni #b2b #b2bmarketing #marketing #customercentric #nzbusiness

Most businesses already know what they want, right? So, let’s stop relying on a tick-box sales process—no one wants to be "sold" to. The real value comes from going beyond offering a product or service and becoming a trusted partner. The goal isn’t just to close a sale—it’s to add meaningful value and become an essential part of your client's success. Focus on understanding your customers, their goals, and their business. When you truly get what they need, you build trust, foster genuine collaboration, and deliver lasting solutions. BlueOcean | The B2B Agency #customercentric #trust