Jacaranda Communications

⏰ 7 days and counting to the Canterbury Tech Summit! This 21st birthday celebration is just around the corner and my schedule is rapidly filling up with meetings either side of NZ's premier tech event. If you'll be in Christchurch next week and would like to meet in person, reach out and let me know. I've supported founders, tech startups and entrepreneurs build their businesses, market their products and enhance B2B outreach for more than 15 years in a range of markets and economic climates. Otherwise, I'm based in Wellington and regularly visit Christchurch and Auckland, so book some time for a preliminary chat. #startupcomms #nzstartup #nztech  

Back to one of my favourite topics: NZ businesses doing brilliantly overseas. This fascinating interview by Duncan G. with Motion Sickness founders Sam Stuchbury and Hilary Ngan Kee provides important lessons for NZ startups. https://lnkd.in/gwzBF3iZ * Doing things differently and getting your name out there opens doors to new market opportunities * It IS possible to be authentically Kiwi while promoting your business, your strengths and what distinguishes you from competitors * It's okay to build a 'brand' that clients and your industry recognises * Collaborating with specialists in their field - rather than defaulting to DIY - puts you in a better position to compete internationally * Independent businesses can compete with multinationals - it's okay not to have shiny shoes * You CAN compete in the US and Australia while remaining true to your Aotearoa roots Building successful industry leadership + maintaining your Kiwi identity IS possible folks! In fact, in some sectors (like creative agencies, film production, content development) it can attract significant international recognition and respect. #nzbusiness #nzstartup #nztech

My last blog series outlined the four basics of Startup Comms - with article 4 highlighting the benefits of CEO profiling. My next series provides an introduction to personal branding, which is an important aspect of Startup Comms no matter how new or old your business is. Article 1 of 6 looks at the concept of branding and why it's relevant to anyone building a career, be it as an employee or a business owner. Whether you're determining your purpose, establishing a presence on social media or trying to distinguish yourself from competitors, a solid personal brand will keep you on track. #startupcomms #personalbranding #solopreneurs

Here’s something to think about as New Zealand gears up for its 21st Canterbury Tech Summit. * Technology is NZ's 3rd largest export sector, accounting for $8.7B in exports ($1B alone in IT services) * The tech sector employs more than 120,000 people, of that 50,000 full-time IT jobs * The country's Top 200 technology export companies logged more than $17B in revenue in FY23, with fintech surpassing healthtech to become NZ's largest grossing tech category - North America is poised to surpass Australia as the most significant market * Kiwis are heavy Internet users with 5 million folks online, achieving a 95.7% penetration rate + 75% of the workforce use the Net daily (fiber access is about 70%) * New Zealand has the 4th highest level of wireless broadband uptake per capita in the OECD + continues to expand network reach into remote areas and 5G rollout into major urban areas Hot on the heels of the NZ Aerospace Summit, I'm keen to see what else I can learn at this week's Tech Summit. Looking forward to meeting NZ's best and brightest as I continue to support this sector nationally and internationally. #nzstartup #nztech #christchurch #techsummit24

Can't see the forest for the trees? LinkedIn has vowed to help clear out the dead wood in your connections/followers. Sounds like a great service addition! https://lnkd.in/gpV-k--e #efficiency #LinkedIntips #networking

In 2024, the value of traditional media relations is more important than ever. The majority of content shared on social media sites - particularly LinkedIn - is essentially traditional media coverage (click a link to a newspaper article recently?). Before becoming a playwright/screenwriter and being honoured as one of the "100 most powerful people in British culture", Tom Stoppard worked as a journalist in Bristol. His quote below still holds true. The final article in our 5-part StartUp Comms series looks at the value of media relations to business owners, entrepreneurs and start ups. https://lnkd.in/gSTr9AcN #StartUpComms #jacarandacommunications #journalism