If you work in sales or marketing at a tech company listen to this. April Dunford on that most mysterious of marketing challenges - getting the positioning right. Why it matters, how to do it. Plus plenty on sales storytelling as well as April’s own journey in venture backed early stage. This podcast really was a trip! I’m still buzzing.
🎙️ On the latest episode of the Joyous Podcast, Michael Carden chats to April Dunford, the renowned author of "Obviously Awesome" and "Sales Pitch," and the go-to expert in B2B tech positioning. Discover how April transforms marketing challenges into opportunities through innovative positioning strategies. Dive into her fascinating career journey from aspiring doctor to becoming a renowned marketer and author of two seminal books. A great listen for anyone interested in creating a competitive position in the marketplace today. https://lnkd.in/gr3ZXmMQ #MarketingStrategy #TechIndustry #BusinessGrowth #JoyousPodcast