MLAB

No one likes a know it all, until they need a business partner who literally can direct their entire marketing framework. We might not do it all (in-house) but we know how to find, brief and negotiate with the right people. We know how to define, determine and prioritise a plan. We can find those nuggets of gold that will fundamentally change the way you do business. We'll do your budgets. Identify processes. Create systems. Drive value for you and for your market. #marketingstrategy #marketingframeworks #strategy #nzbusiness #innovation

The story of Liquid Death has been done to death through creative channels but for those still wondering what the hype is all about, and is there anything an everyday business in NZ could learn...well, yes, yes there is. #marketing #strategy #brandmarketing #smallbusiness

Your Year 13 maths teacher was right sorry gang - knowing what the numbers mean and finding patterns really will save you $$. #marketingstrategy #marketing #digitalmarketing

"Without data, you're just another person with an opinion" - get it Ed. #marketing #strategy #smallbusiness #nzbusiness #digitalstrategy #digital marketing

"I'll just leave it up to the developer to choose"... #marketing #strategy #nzbusiness #digitalmarketing

Sorry champs - but those shiny hacks and too-good-to-be-true promises smashing their way through this platform, and others, right now just aint what they're cracked up to be. You know it. We know it. It's not fair right? Why is business so hard? Shouldn't marketing make it easier and drive punters in the door? Well, it can. But alongside the sexy digital campaigns and use of a 'blink-blink' trending sound-track, all those sexy successful businesses out there that you're coveting had the following too: - Patience - Goals (or a mission) - Hardwork & yep, failure - And more than often, a little luck. They know marketing is the way you create value for you - and for your market. They looked to embed value, profitability and service into their business before spending thousands on the hype. There is no instant marketing hack that will drive your business forward. But there is a team who can help you (blink-blink - it's us.) #marketinghack #marketing #strategy #womeninbusiness

As approved by MBIE. Ask your local RBP people if you're eligible for funding. See Linkinbio for upcoming dates. #marketingworkshops #businesstraining #marketingknowledge

Knowing the “how” gives you the power to make decisions for your business: exceeds expectations. #marketingstrategy #marketingknowledge #marketingexperts #smallbusinessmarketing #marketingnz

Sometimes in business, we can get caught up in the big stuff. The hard stuff. We think we don't have a story to tell unless it can make headlines. Unless it goes viral. But, each day and each week, small businesses across NZ hit their goals. They do it with smarts, they do it often without huge advertising budgets. Here's to them - the hoo-hah, the humdrum. The people behind the scenes. Here's to our wrap on the best bits of the last five days at MLAB: - Shout out to @precious-collaborative, Liz Mitchell for an incredible night at The Rees in Queenstown. We love values-based businesses and the people who stay strong on those values, no matter the obstacles. x - Our newsletter InCommon is back! We're featuring Breen Construction - read that thing we said above about values-based businesses. - Lou in our team nailed the Clyde Centre campaign - the doggo retreats are sold out. The gravel riders' dirty weekends are almost there. If you know anything about the accommodation sector right now, you'll know getting sold out at weekends during this recessionary winter is an absolute blessing. - These MLAB cats entered the war room as we said a sudden farewell to our mate Laura for 8 weeks. No ifs, no buts, they just stepped up to take on the extra work. Love x - Two of our favourites Jo Elwin and Kai Whakapai have joined forces - watch this space for an excellent article on the new 'elevated' Kai soon. Led by an incredible human (shout out to Nick), Kai gets local, and local gets Kai. - And this weekend, our mates Hiberna are hosting an open day for PHINZ and showcasing their epic innovative building product and process, so we helped them with collateral and materials to support their pitch. x

The week that was… 1. Michegro putting the scores on the board for our team @nytimes Connections league. We're playing for breakfast at Kaiwhakapai, so the stakes are high. 2 & 3. Look Up workshop series officially launched BOOM. Small group sessions - love it. 4. Andrea & Claire O'Connell launching Precious Collaborative to market. So much passion and creativity has already been poured in to this project already. 5. That fresh business card smell. 6. Hiberna Modular Information Memorandum looking flaaaaaaash. 7. The print room, Dunedin, bringing the goods. Sweet sweet merch. Thanks lads. #marketing #bettermarketing #nzbusiness #womeninbusiness #marketingstrategy #marketingdigital