Movio

As #DeadpoolAndWolverine soared past $1B in box office, we dive into the numbers behind its colossal audience. Check out the infographic below to uncover the stand-out traits of the fans who made this blockbuster a success. #Movies #MovieMarketing #MovieInsights #AudienceInsights #FilmInsights Marvel Studios

Horror continues to reign in the build-up to Halloween! This week we’re talking #Smile2, diving deep into the audience to see how it differs to the 2022 original, and what marketing opportunities there may be to entice wider audiences to attend. With a number of titles in the box office and coming up soon, there’s a lot to dive into on this week’s instalment of #BehindTheScreens. 🔗 Full episode here: https://okt.to/Ed4Fin Matthew Liebmann Ryan Provencher Paramount Pictures #Podcast #Movies #Insights #BehindTheScreens #Horror

#Smile2 was all grins this past weekend, debuting as the top choice for moviegoers, drawing predominantly a infrequent audience at 16% higher than its 2022 predecessor (39% vs 23% for Smile 2022)). The movie also drew a 6% higher proportion of male moviegoers than the previous instalment's 51%, while also appealing to a slightly older audience. Tune into Vista Group's #BehindTheScreens episode tomorrow for the full audience analysis. #Podcast #Movies #Insights #BoxOffice Paramount Pictures

#Terrifier3 slashed its way into its opening weekend as the most popular choice for moviegoers, drawing a predominantly young male audience with 40% aged under 25. Interestingly the movie also drew a 9% increased proportion of moviegoers from rural regions compared to its predecessor (32% vs 24% for Terrifier 2). Tune into Vista Group's #BehindTheScreens episode tomorrow for the full audience analysis, as well as a pre-sales look at #Smile2 and #Wicked. #Podcast #Movies #Insights #BoxOffice

As we prepare for the release of #JokerFolieADeux this week, we've taken a closer look at the pre-sales audience for this sequel in comparison to the 2019 predecessor. The key differences include a 13% Very Frequent* audience for the sequel vs 2% for the first film. Additionally, a larger portion of moviegoers are choosing premium formats like IMAX and PLF (Premium Large Format), accounting for 46% of the audience compared to 24% for the initial Joker film. Tune into Vista Group's #BehindTheScreens episode tomorrow for the full pre-sales analysis and marketing strategies to draw even more moviegoers to the film. * Very Frequent = 26+ sessions in the past 6 months #Podcast #Movies #Insights #BoxOffice #Joker2 Warner Bros.

#TransformersOne rolled into its US opening weekend as the most popular movie choice for moviegoers in the region. The movie drew a high frequent audience at 41% of its audience, and a young audience with almost 20% aged under 25. Tune into Vista Group's #BehindTheScreens episode tomorrow for the audience breakdown, and marketing strategies to draw even more moviegoers to the film. #Podcast #Movies #Insights #BoxOffice Paramount Pictures

#BeetlejuiceBeetlejuice has the potential for four-quadrant appeal, attracting both under-25 and over-25 moviegoers of all genders with its mix of nostalgia and modern charm. Drawing insights from the Behind the Screens podcast with Vista Group’s Head of Strategic Services for Client Success, Lauren Greene, we uncover the audience behind the success, and how cinemas can boost performance with the right marketing approaches. Discover all the insights 👉 https://lnkd.in/gYjr7QMx #Movies #MovieMarketing #MovieInsights #AudienceInsights #FilmInsights Warner Bros. Pictures

The juice is loose with #BeetlejuiceBeetlejuice, which debuted as the most popular choice for all moviegoers across the US and UK. The movie drew a 52% female audience in the US, with a slightly higher female proportion in the UK at 57%. Across both regions, more than half of the audiences were aged between 25-44. Tune into Vista Group's #BehindTheScreens episode tomorrow for the audience breakdown, and marketing strategies for the US and UK regions to draw even more moviegoers to the film. #Podcast #Movies #Insights #BoxOffice Warner Bros. Pictures

#AlienRomulus took the top spot this weekend, and we’re dissecting who turned up for the sci-fi horror. Following the year’s re-release of the original Alien, we discuss its nostalgic appeal, genre cross-promotion opportunities, and more on how to market the xenomorphs further. Plus we take a look at recent box office forecasts in the industry to see how they measure up to actual performance. Listen to the new episode 👉 https://lnkd.in/ghdcHHMU Matthew Liebmann Simon Burton Ryan Provencher 20th Century Studios #Podcast #Movies #Insights #BoxOffice

#AlienRomulus scared up a solid debut as the most popular movie choice for all moviegoers across the US and UK. The audiences in both regions skewed male at 73% for the US and 78% for the UK.   Tune into Vista Group's #BehindTheScreens episode tomorrow for the audience breakdown, and marketing strategies to draw more females and older moviegoers to the film. #Podcast #Movies #Insights #BoxOffice 20th Century Studios