Traditional media still drives value. Nielsen’s latest insights show why top brands continue investing in TV, radio, and print—and how media sellers can better position these channels. Learn more here: https://bit.ly/3DQbpj1 #Radio #TV #Print #Media #MediaSellers #Advertising
Nielsen
Software Development
New York, NY 1,268,437 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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The future is POSSIBLE 🚀, and we couldn't be more excited! Join us at #POSSIBLE2025 to explore the art of finding and reaching your target audiences where they are. Schedule a meeting with our team today! http://nlsn.co/6041FnaLX
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📱 Want to connect with Black audiences? Start with mobile. Black consumers are trendsetters, spending 23+ hours a week on mobile and engaging deeply with digital content. Nielsen’s latest article reveals how to reach them where it matters most. Read now: http://nlsn.co/6042FOGgs #Black #blackconsumers #BlackAudiences
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Nielsen reposted this
Today, FAST channels offer a greater percentage of content produced since 2020 than global SVOD services. Learn more: https://lnkd.in/gWSJgsxr
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#PollOfTheWeek - Answer below, we won't tell them. 🤫
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📻 Radio is one of the most trusted, consistent ways to reach Black audiences—every single week. Urban radio is more than music—it’s connection, culture, and community. Read more about its impact and reach in Nielsen’s article: https://bit.ly/43yrgx0 #Radio #BalckAudiences #BlackListeners #Black
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Nielsen and Acxiom are excited to announce a first of its kind ID-based advanced audience integration. 🎉 Read more about our announcement here http://nlsn.co/6044FzYDy
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Nielsen reposted this
New for ADWEEK: Nielsen and Acxiom announced a new partnership that will sync Acxiom Real ID with the Nielsen ID system, enabling agencies and marketers to seamlessly leverage their Real ID audiences in Nielsen One for cross-platform and data-driven linear media. Through the collaboration, IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences to the audiences that matter most with scale and precision at the audience level.
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Our Top Ten Streaming List is live! 🍿 Reacher on Prime Video reached the #1 spot with over 1.48B+ minutes, closely followed by Netflix’s Zero Day series which notched 1.47B+ minutes 👏 Check out the full list: http://nlsn.co/6046FHcCg
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As channel mix in global advertising becomes more complex, balancing investment across traditional and emerging channels is challenging but necessary. Download our free 2025 Media Planning Guide to get the insights you need to meet your business goals! https://bit.ly/4iCJli0
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