NZ Marketing Magazine

In our June/July issue, we explored how New Zealand is becoming more and more diverse and how marketing strategies need to change to accommodate this new Aotearoa 🌏 Read the story in the link in the comments 🔗

Experts from across the industry weigh in on the data marketing and how to cut through all the numbers and analytics 🔢 To read more about the world of data driven marketing, check out our piece in the link in the comments! 🔗

Really enjoyed spending sometime with NZ Marketing Magazine recently to talk about Market Media and Retail Media (my second favourite thing to talk about behind BBQ) and to appear in this article alongside luminaries of our industry Samantha Osborne, Ben Partington and Kim Leybourne. It's a great read and also heartening that in New Zealand you can have all four RMN's in the same article and speaking the same language as each other for the good of the category. There are big things ahead for us if we work together to achieve them! #marketmedia #retailmedia #arisingtideliftsallships #nzmarketing #marketing https://lnkd.in/gAYND869

There are some great reads in the latest edition of NZ Marketing Magazine with our work, clients and perspectives covered throughout this edition. Wins around our campaigns from our Clients at the Marketing Association are highlighted for ANZ Aotearoa and 2degrees. There’s an insightful interview with our strategist Mark Lloyd and creative Frank Garguilo on how they made their billboards literally go ‘off’ for Love Food Hate Waste NZ - a disruptive campaign that got all of New Zealand talking about food waste. And our CEO Catherine Harris is featured in an illuminating piece on what makes global networks, and in particular the TBWA\Worldwide collective, such a powerhouse.  This feature also calls out additional work from Auckland Transport and Anchor - meaning five of our fantastic client partners got their work talked about. Get a copy here, we just ordered a few! Shane Bradnick

Some things are worth a second share. Last month, I posted the print version of my NZ Marketing Magazine piece on brand fame and the power of earned. Now, it’s officially online, and - if you want a read - still bringing insights on why earned media should be your go-to for building brand recognition.

For our story on the audio landscape in the June/July issue, we talked to one of the most famous trios in the podcasting world right now, The Morning Shift 🔊 With 6.2 million downloads since March 2023, The Morning Shift is shifting the way audiences consume podcasts. To read more, check out the link in our comments 🔗

It is no surprise that brat summer has taken the world by storm ⛈️ But as a brand, do you need to hop on the trend? We investigate more thanks to Elly Strang at Tracksuit 🔎 Read more here: https://lnkd.in/gKMDjMeG

Go go Zahra Shahtahmasebi, asking the hard-hitting Qs on behalf of NZ Marketing Magazine at Brand Summit last week! Thanks to Marketing Association for a great event 😎

If you were at the Marketing Association's Brand Summit last week, you may have seen our giant magazine pop up ⭐️ Not only were we giving out magazines, we were also asking marketers the real hard-hitting questions 💡 Check out what we learnt here and make sure to follow us on Instagram @NZMarketingMag

A night to remember! 🏆   On September 4, NZ Marketing magazine was excited to co-host our industry's premier awards event: the 2024 YouTube NZ Marketing Awards.   The night is all about celebrating the best marketing campaigns, strategies and marketers in Aotearoa.    In partnership with Marketing Association, we staged the 33rd edition of the awards. This was our biggest and best one yet, with 34 awards and 1000 attendees. Here's a taster: