PH Digital

CLIENT SPOTLIGHT 🔍 An ambitious start-up with sustainability, inclusivity and community at its core, PH client OHEN is going from strength-to-strength thanks to a customer-centric approach that seeks to empower women at every stage of the customer journey. In this special PH Digital content series, OHEN co-founder Lu Blade-Bittle talks about the brand’s savvy social media offering, balancing commercial objectives with creative integrity, and how PH Digital has helped put them on a path to success with a bespoke performance marketing strategy that’s taken all the guesswork out of growing a business. Discover the full interview here: https://lnkd.in/gpctCnGR

Released this week, our December Market Report is loaded with valuable insights for brands to kickstart 2025 – including a robust analysis of our clients' festive sales data, as well as key recommendations around the impending platform changes at TikTok and Meta. Curious to see how your sales compare? Flick us an email at hello@ph.digital and we'll send you a free copy today.

As digital chemists, PH Digital is in the business of creating enduring bonds and reactions that matter. These are the essential catalysts for growth that underpin the PH formula, and separate our clients from the competition. In this special content series featuring long-time PH client Deadly Ponies, founder and creative director Liam Bowden talks about building the brand's first website from scratch, and how PH Digital has supported their digital evolution with a holistic performance marketing strategy that's driving both in-store and online sales. Click through for the full interview, and if you're interested in a growth strategy that will skyrocket your brand's sales in 2025, email us today at hello@ph.digital. https://lnkd.in/gTjfkgsu

This week, FashioNZ released its annual Creators Power List for 2024. We were thrilled to help bring this project to life for the second year in a row, working alongside FNZ publisher Murray Bevan to celebrate the talent, innovation and integrity of the digital creators whose outputs directly sustain the NZ fashion industry – driving sales, translating trends and setting the tone for the season ahead with their own, unique twists. In this exclusive op-ed, PH Digital CEO Christine Kearney reflects on the role of influencer marketing as part of an holistic digital strategy, and forecasts some crucial changes to the digital marketing playbook fashion brands should prepare for in 2025. https://lnkd.in/gY6nDf_h

2025 is just around the corner, and while challenges such as economic uncertainty, shifting consumer behaviour, and rapid technological advancements will undoubtedly shape the year ahead, these changes present significant opportunities for forward-thinking businesses. Released this month, The Business of Fashion's annual State of Fashion report notes that whilst 2025 may be a “time of reckoning” for many brands, “the upshot is that there is still opportunity to be found for those that move nimbly, and are quick to adapt to upheavals in a chaotic marketplace.” Featuring over 150 pages of expert insights from the world’s top fashion and marketing minds, we’ve read the report and summarised the top three takeaways for fashion retailers – from leveraging AI to improve the customer journey, to targeting ‘Silver Spenders’. Read our recommendations below, and then let's help you get the ball rolling on a data-informed digital strategy for 2025.

Did you know that Deadly Ponies founder Liam Bowden built the brand’s first website himself? Today in the PH studio, he took us back nearly 20 years to a time before e-com, and spoke to us about scaling a successful fashion business in an ever-evolving digital landscape. Keep an eye out for our full interview, coming soon 👀

With Black Friday sales already in full swing, retail’s busiest season has officially begun. If you’re feeling overwhelmed and underprepared, there’s still time to course correct with a digital strategy designed to take the stress out of festive trading. Reach out to us at hello@ph.digital and we’ll set you up for a successful Christmas and a very happy New Year!

PH is hiring! If you're an ambitious, driven and high-achieving individual who wants to work with the best of the best, this role is for you. Apply below!

As digital chemists, PH Digital is in the business of creating enduring bonds and reactions that matter. An established jewellery brand with an increasingly cult following and a knack for bringing their beautiful pieces to life online, today we celebrate the special bond between PH client Silk & Steel Jewellery, and the many important stakeholders that make up their entire business eco-system. Here, Silk & Steel founder and creative director Sarah Cotterall talks about selling a physical product in a digital world, and how PH Digital has supported their business growth with a holistic performance marketing strategy that's driving both in-store and online sales. You can check out our full interview with Sarah here: https://shorturl.at/E03Dd

Our Monthly Market Reports offer a detailed snapshot of the e-commerce landscape, with sector-specific insights to give our clients a really clear read on their paid digital performance, and how this stacks up to industry benchmarks. If you’d like to receive a copy of our September report, compiled in-house by our expert strategists and delivered to our clients this week, send us a message on here or email hello@ph.digital 🧪