Rise & Shine PR

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Avène Vitamin Activ cg Activation at Ultra Beauty in Chemist Warehouse Sylvia Park. The brand trusted by the French since 1736 (before the French Revolution in 1789!), and recommended by dermatologists, Avène briefed Rise & Shine on a PR campaign for the launch of their highly anticipated Vitamin Activ Cg range. The challenge? To break through the noise in a saturated market and highlight what makes this new Vitamin C range unique.   How better to do this than to create a multi-faceted PR campaign with various touchpoints which encompassed: ·      Sponsored media partnership - FQ Winter Sleepover ·      Media relations ·      Influencer outreach ·      Paid Ambassadors ·      Consumer activation at Ultra Beauty   Rise & Shine and Avène collaborated closely to devise innovative strategies to connect directly with consumers.   This culminated in an exciting consumer activation (ahead of the French national holiday, Bastille Day) to celebrate the new range arriving instore at Ultra with activities that included: -         A market-first branded Avène vending machine was on show which all customers could use to try their hand at winning more treats from Avène! -         Treating customers to delicious Nutella or berry crêpes – a nod to the brand’s rich French heritage -         Dialling up new Vitamin Activ Cg Range with the fresh-pressed canned OJ’s which were on offer and with the zesty citrus styling at the activation -         Avène’s National Product Specialist Sarah Mahler was on hand to answer customers questions in regards to their skin concerns -         The opportunity to try samples from a variety of Avène’s skincare ranges and to win merchandise such as chic toilet bags and silk eye masks   Paid ambassadors Paige Wainui, Samantha Richards and Emma Jarman promoted the activation and visited Ultra Beauty on the day creating beautiful content to amplify the activation across social media. Watch the video below to see Avène take over Chemist Warehouse Sylvia Park! #Avene #activation #PR #VitaminC #skincare #chemistwarehouse

Yesterday we were delighted to have the winner of EmpowHER, Megan King from Finding Voices appear on Breakfast. This is the second year Rise & Shine has project managed the EmpowHER campaign with our client Dermalogica NZ, a partnership with the brand SABEN, powered by The Icehouse. To see Megan, an entrepreneur, feature on nationwide TV sharing her incredible work as a speech and language therapist helping children and young adults was so exciting. Here's to celebrating more #womeninbusiness creating change and making a positive impact. To watch Megan's interview click the link below and watch from 2:01 minutes: https://lnkd.in/gTdVHRFa

We have been busy working on a special project that is a labour of love for us, as a fellow female-founded business. In partnership with our amazing client @dermalogicanz, and friends @SABEN, we are pleased to announce the 2024 EmpowHER winner, runner-up and start-up recipients, powered by The Icehouse!   EmpowHER Winner: Megan King, Finding Voices findingvoices.co.nz EmpowHER Runner-Up: Anita Sherry, Sherry Kitchen sherrykitchen.co.nz Start-up Winner: Alicia Haszard, PĀMU pamustore.com With a total prize pool of over $31,000 in prizes and exclusive mentorship, these female-founded businesses are set for incredible growth with money can’t buy access to the three CEO's, Natasha Bourke from Dermalogica NZ, Roanne Jacobson from SABEN and Liz Wotherspoon at The Icehouse for one-on-one bespoke business coaching.    We look forward to sharing the journey of these amazing female entrepreneurs as they take their businesses to the next level. on our Dermalogica, SABEN, and The Icehouse's social media channels.    #EmpowHER #WomenInBusiness #Entrepreneurship #Mentorship #Dermalogica #SABEN #TheIcehouse 

Understanding the Rule of 7 is crucial in navigating today's dynamic marketing landscape. Our latest blog post delves into the significance of consistent messaging across various platforms and its impact on brand trust. Check it out below and let us know your thoughts.

We’re so happy to be nominated as a finalist in the Girls In Business ‘Best Place to Work’ award! We strive to foster an inclusive, fun and creative culture. Always shining a light on the incredible brands we work, it’s nice to be in the running for this amazing accolade. We’d love your support and have linked the voting form below. Thanks in advance!

We recently had the pleasure of launching the new Shiseido Vital Perfection creams into the New Zealand market with an educational and captivating event.   The event heroed the three new creams and the key ingredient ‘SafflowerRED™’, which was incorporated throughout the delicious bespoke food and drinks. The unique floor seating experience was inspired by Zashiki, a serene homage to Japanese elegance.   Click the link below to read all of the details in our latest blog post! #PRevent #Shiseido #launchevent #skincare

Recently our talented Account Executive, Bella Brant, sat down with Iyia Liu from the Make it Happen podcast to discuss all things PR. A great listen for anyone interested in exploring or learning more about PR and what we get up to on a day-to-day basis, check the episode out via the link below and let us know your thoughts or questions. #dayinthelife #prpodcast #businesspodcast

Here at Rise & Shine, we're all about creating unforgettable, immersive experiences. We recently hosted an exclusive launch event at Onslow restaurant, revealing Le Creuset's stunning Colour of the Year, Rhône. The event was a culinary extravaganza featuring a three-course wine-matched lunch and a cooking demonstration by the renowned chef, Josh Emett. Onslow, with its modern charm and Rhône tones throughout, provided the perfect backdrop for the event and head-turning styling thanks to Rise & Shine’s in-house creative and events team. Not your traditional ‘table with flowers’, displays across the venue featured artistic displays of vegetables climbing and pouring out of Rhône vessels. Favourites were the garlic tower and the cabbage tower! The culinary journey featured a bespoke, french-inspired, three-course meal that showcased the versatility of Le Creuset's Rhône collection, with each course served in a different dish. Each plate was expertly paired with fine wines from the Cotes de Rhône region, elevating the overall dining experience and linking back to the inspiration behind the range. Adding a memorable touch to the event, celebrity chef Josh Emett took center stage with a live cooking demonstration. Emett showcased the Rhône collection, cooking the Soufflé and Crépes that guests were enjoying for their entree and dessert. The event drew a diverse and influential crowd of media personalities, food bloggers, and lifestyle influencers. The social media buzz surrounding the launch highlighted the love that Kiwi’s have for Le Creuset and their products. The Le Creuset Rhône launch was a testament to the power of creativity and immersive experiences. Rise & Shine takes pride in curating events that not only meet but exceed expectations. Le Creuset's Rhone is not just a colour; it's an experience, and we're thrilled to have been a part of its launch in New Zealand. As we reflect on the success of this event, we look forward to future opportunities to create moments that leave a lasting impact on both our clients and their audiences. Watch the video below to experience this magnificent event from start to finish! #lecreuset #prevent #foodevent #marketing #foodmarketing

We are so excited to be working with our client Dermalogica NZ on the EmpowHER campaign again this year. Dermalogica NZ and SABEN have joined forces again to empower more women in business through their EmpowHER scholarship, with support from The Icehouse – with even more opportunities in 2024.   If you are a Kiwi female business owner with ambitions to grow your business, no matter if you are established or a start-up - you need to enter now! For the main prize - be in to win: ✨A $5k financial business boost ✨12 months business coaching with the 3 CEO’s ✨A workshop from The Icehouse worth $2,195 ✨$1,000 worth of Dermalogica NZ professional-grade skin care ✨$1,000 worth of SABEN accessories or a business bag There is also a runner-up prize valued at $5,694 & the addition of a new prize category for an up and coming female-founded start-up to the value of $2,999. Entries are now open for another week at www.empowher.co.nz so be quick 🙌