SwayTech

The Future of XR Training is Here! Introducing the Reality XR Glove by StretchSense—a groundbreaking innovation that’s revolutionizing training in virtual environments. Say goodbye to traditional controllers and hello to intuitive, controller-free hand interactions. Designed for high-precision, real-world skill development, the Reality XR Glove offers: 🟣 Seamless, natural hand movement in virtual environments 🟣 Ultra-low latency precision for muscle memory development 🟣 AI-driven analytics to optimize training outcomes 🟣 Enterprise-ready integration for defense, law enforcement, and more With next-gen stretch sensor technology and real-time motion intelligence, the Reality XR Glove is setting a new standard in immersive, high-stakes training. 👉 Join the motion intelligence revolution: https://lnkd.in/eP79uUa6 #XRTraining #Innovation #VirtualReality #StretchSense #MotionIntelligence #FutureOfTraining

It’s a huge day for the Grw AI team - we just raised our record NZ $2.5 million pre-seed (which apparently is the largest in NZ’s history 🚀 ). We're solving a critical challenge: scaling world-class 1:1 performance coaching for sales teams, empowering every organization to drive exceptional results. A big thank you to our amazing investors who are backing this vision. The round was led by Charles Hudson at Precursor Ventures in San Francisco, with participation from Incisive Ventures in Seattle (led by serial entrepreneur Martin Tobias), and Investible in Australia (Jayden Basha and Nicholas Oi). We also have support from an incredible group of US-based angel investors including: ⚬ Lauren Vaccarello - CMO at WEKA, former CMO at Salesloft and Talend ⚬ David Brock - Founder & CEO of Partners In EXCELLENCE ⚬ Shari Levitin - Founder & CEO of Shari Levitin Group ⚬ Woodson Martin - Former EVP of Salesforce AppExchange ⚬ David Schellhase - Former General Counsel at Salesforce, Slack, Groupon ⚬ Colin Wiel - Co-founded multiple unicorns, including Invitation Homes ⚬ Peter Kazanjy - Founder of Atrium and Modern Sales Pros ⚬ Scott Persinger - Founder of Supercog AI, founder CloudConnect, ex Stripe ⚬ Brian Bar - CEO & Founder of Victory Lap ⚬ Aaron Smith - Founder of Morphability Pty Ltd, ex sales leader, Sydney based ⚬ Michael Kelly - CRO of Wherewolf , one of Grw AI's customers We started Grw AI because we're passionate about coaching and the impact it can have on career and life outcomes - Alistair, Dan and I have all been fortunate to have been on the receiving end of incredible coaching throughout our careers - and we’re excited to scale impactful coaching out to millions of salespeople. We launched in April this year and have over 20+ companies in the US and ANZ seeing uplifts in sales performance from Grw AI (as high as 400% month-on-month). Our customers range from growth companies like Relab and Staffing Engine all the way up to large public companies in the US. This fundraise will enable us to set up an HQ in San Francisco, and to expand our engineering team in New Zealand. Here is the link to the full raise announcement: https://lnkd.in/gXNNggV2 Finally, a huge shoutout to those who have supported us on our journey so far. From our incredible advisors - David Brock, Lauren Vaccarello, 🇦🇺 Manik Surtani, 🏄♂️ Scott Leese, Shari Levitin, Scott Freeman and Linda Jenkinson, to our very first customers Glen Jones, Matt Dichter and of course to all of our other customers driving sales performance with Grw AI today. We owe a heartfelt thanks to all of you who have supported us on this journey - far too many to name here, but each and every contribution is deeply appreciated 🙏 We are so excited for what's next on our journey together! This is only the beginning.

Marketing Beyond the Department… Marketing isn’t about throwing tactics at a wall to see what sticks. It’s about aligning every action with customer value and business growth. Recently, I spoke about the evolution of marketing and how it’s time we think bigger. A true marketing mindset isn’t just for the marketing department; it’s for every single part of your business —sales, product, customer success. I love how Ricky, one of NZ's incredible tech founders, puts it on our Podcast: “Marketing is about aligning everyone around the best-fit customer.” It's about ensuring your whole company—from dev to sales—focuses on solving real customer problems”. Here’s how succesful companies are operating: 👉 Integrated Campaigns: Moving away from one-off tactics and building multi-touch, multi-channel campaigns that truly engage and move customers towards action. 👉 Customer Insights: Feedback loops are gold. Sharing insights across departments to improve products and services positions your company to solve real problems and win customer loyalty. 👉 Marketing for Growth: Every marketing effort should connect to revenue, either now or in the future. A marketing mindset is about deeply understanding your customer and using those insights to help your sales and marketing teams position effectively—against the competitors and alternatives that matter most to your customers. #marketingmindset #marketingforsales #leadership SwayTech

Status quo marketing is over. In a recent keynote this was my call to arms. The traditional playbook doesn't cut it anymore. Today, marketing must be more than just campaigns and KPIs—it’s about creating real customer impact and driving business growth. At SwayTech, we've been part of a massive shift: From focusing solely on vanity metrics like clicks and impressions to ensuring those numbers translate to real outcomes—customer growth, strategic alignment, and revenue. Here is what successful Kiwi tech companies are doing that’s working: 👉 Think Beyond Leads: Leads are just step one. The real job is ensuring marketing efforts translate into sales success and customer retention. Collaborating deeply with sales teams to ensure quality over quantity is now table stakes. 👉 Enable Your Whole Organisation: Marketing is too important to be left to the marketing department alone (as said by HP's David Packard). We’re actively enabling our clients' teams—not just marketers—to understand the role of marketing and act with a marketing mindset. 👉 Speak Business, Not Jargon: When we present to CEOs and Boards, we focus on business impacts, not marketing metrics. Conversion rates, expected revenue, customer retention—that’s what matters. Marketing is changing at a rate I have not seen in my 30 years, and those who adapt will lead. Successful companies have moved beyond the status quo and have embraced a marketing mindset. Don't get left behind... #leadership #marketingmindset #marketingforsales #kiwitech

If you've been struggling to cut through the noise and sales have plateaued - you’re not alone! Strategic Positioning is your ace card and we're hosting a free webinar that will help.  This no-fluff session is designed to empower you to claim your space and win in 2025 🎯. We’ll cover: ⭐️ Proven strategies for identifying your best market position ⭐️ How to identify and leverage your unique customer insights ⭐️ Real-world examples of Kiwi tech companies using positioning to transform their business Who Should Attend: Tech CEOs, founders, and leaders ready to rethink positioning as a strategic decision—not just a marketing exercise. Register here 👉 https://lnkd.in/gSjy2EHa