Tasti Products Limited

When two friends, Victor Watson and Oswald Lawless, started Tasti back in the 1930s, times were tough. It was the Great Depression, which might not seem like a great time to go into business but the delicious crystallised ginger they made was in strong demand. Since we first opened our doors we've been single-minded about hunting down the best quality ingredients for our customers, because if you use the best ingredients you get the best results. It's not rocket science but it's an idea that's worked for us for over 80 years. Before long Tasti began putting other fine ingredients together into nutritious snacks. It was a simple idea, but it worked. In the 1970s we made one of New Zealand's first muesli bars - the iconic Snak Log - and now we're the largest manufacturer of muesli bars in the country. And we're always thinking up tasty new stuff. Ever since, the company has steadily added new recipes and ideas to the point where, today, you’ll find something from Tasti in pretty much every kiwi pantry. We're also in Australia and growing our international business along with this we've even been roped in by other companies to help make their products. To this day Tasti remains proudly New Zealand owned and operated and just as passionate about great ingredients as when we started out. So here we are now, over 80 years on and still bringing together the best ingredients for the best results. We're not just proud to be Kiwis, we help them out too. The birds, that is. Executive Chairman, Simon Hall, runs a private Conservation Trust. The Trust works with government departments, charities and universities to help endangered plants and wildlife, especially the Kiwi. Tasti profits help support the Trust and Tasti staff are lucky enough to head out into the bush to help out with the good work.

Website

http://www.tasti.co.nz

External link for Tasti Products Limited

Industry

Food and Beverage Manufacturing

Company size

201-500 employees

Headquarters

Auckland, Waitakere

Type

Privately Held

Founded

1932

Specialties

Nutritious Snacking, Nut Bars , Muesli Bars, Fruit Cereal Bars , Cereal , Baking & Seasonal Products, Dried Fruit , Nuts & Seeds, and Wholefood