Yabble™

What if subscriptions were the only model to purchase goods and services from your favorite brands? Virtual Audiences uncovered the following market insights on the topic: 💡 Approximately one-third of U.S. consumers feel overwhelmed by the number of subscriptions they manage, indicating potential saturation and consumer fatigue (1). 💡 Many respondents appreciate the convenience of subscription models, particularly for digital content and professional tools. However, there is a significant concern about the lack of flexibility and the feeling of being locked into long-term commitments. 💡 Monthly payments are perceived as more affordable and manageable, while annual payments often come with discounts and additional features, providing financial security and predictability (11). 💡 Rising costs are a particular concern for students and those with budget constraints. Discounts for students or those in transition phases would make subscriptions more feasible. Conclusion? 🚀 The shift to a subscription-only model presents both opportunities and challenges. While it offers significant benefits for both consumers and businesses, the potential for consumer fatigue and market saturation requires strategic and innovative approaches. 🚀 Implementing loyalty programs, offering personalized experiences, and building strong communities are essential strategies to enhance brand loyalty and ensure long-term success in a subscription-only market. Could your brand thrive in this model? Book your personalized demo today to explore use cases suited to your industry >> https://hubs.la/Q02NKCSS0 #WhatIf #SubscriptionEconomy #SyntheticData #SyntheticPersonas #VirtualAudiences (1) https://hubs.la/Q02NKPbd0 (11) https://hubs.la/Q02NKQbG0 *These insights were generated using Yabble’s synthetic data solution, Virtual Audiences, and are AI-generated using Yabble’s proprietary augmented data model.

Wondering how you can mitigate price rises or achieve extra margin? Turns out 37% of Kiwis, and 49% of those under 35, will pay more when buying from a brand that rewards and recognises them. This doesn't have to be a loyalty programme, it might just be a great relationship strategy, CX, marketing automation or maximising every touchpoint to create a positive moment. Interested in more stats? We're sharing some here and will soon make the 2024 Loyalty State of the Nation report available for those who missed the presentation. Obviously we are delighted to help companies work this stuff out, and our friends at Yabble to dive deeper with research. Quantum Jump Ltd Yabble™

What if social media vanished overnight? Virtual audiences predicts: 💡 In a world without social media, digital natives and older tech-savvy users would likely shift their focus to other digital communication tools and platforms. 💡 Many respondents indicated they would turn to email and text messaging as their primary modes of communication, emphasizing the need for more deliberate and meaningful exchanges in the absence of social media. 💡 Traditional media sources such as newspapers, TV, and reputable news websites would become the primary means for staying informed. 💡 Many respondents indicated that they would likely attend more local community events and meetups in the absence of social media, seeking face-to-face interactions to fill the social gap left by online platforms. So, how should brands adapt? 🚀 Brands would need to adapt by leveraging email marketing, personalized customer service, and innovative digital engagement strategies. 🚀 The use of project management tools and AI for efficient communication and customer service would become increasingly important. 🚀 Email marketing and in-person events would be the preferred methods for brand engagement. 🚀 Traditional advertising through TV, radio, and print media would still hold value, especially if the content is informative and well-crafted. 🚀 Brands should prioritize authenticity and transparency in their communication and marketing strategies. Virtual Audiences predict a resurgence in email marketing and direct communication. How would you connect with your audience? Book your personalized demo today to explore use cases suited to your industry >> https://hubs.la/Q02NKPlx0 #WhatIf #DigitalMarketing #SyntheticData #SyntheticPersonas #VirtualAudiences *These insights were generated using Yabble’s synthetic data solution, Virtual Audiences, and are AI-generated using Yabble’s proprietary augmented data model.

🚨 Only two days left 🚨 Get ready to hear from two trailblazers in AI and market research at IIEX .AI 2024! 🌟 Join Doug Guion, Chief Growth Officer at Yabble, and Ari Popper, CEO & Founder of SciFutures, as they dive into the transformative power of generative AI. From synthetic data to real-world case studies, they’ll be sharing how businesses are using these cutting-edge technologies to accelerate insights and future-proof strategies. You won’t want to miss this dynamic session – it’s time to level up your insights game with AI! 💡 📅 October 16 ⏰ 3:00 PM - 3:30 PM EDT 🔗 https://hubs.la/Q02RNS--0 #IIEXAI #FutureOfInsights #GenerativeAI

What if every product could be personalized? Virtual Audience predicts: 💡 Consumers aged 18-40 generally find customizable products appealing as they allow for personal expression and tailored functionality, with more than 50% expressing interest in purchasing customized products or services (1). 💡 However, the appeal is often balanced against concerns about higher costs and longer wait times. 💡 Approximately 1 in 5 consumers are willing to pay a 20% premium, with many willing to wait longer for their customized products (1). 💡 A significant concern among consumers is the potential for inconsistent quality and durability in fully customizable products. 💡 There is concern about the potential environmental impact of increased production complexity, such as higher energy consumption and waste. Virtual Audiences predict a surge in customer satisfaction but also complexity in production. Could your brand handle it? Book your personalized demo today to explore use cases suited to your industry >> https://hubs.la/Q02NKFq60 #WhatIf #Customization #SyntheticData #SyntheticPersonas #VirtualAudiences (1) https://hubs.la/Q02NKpCD0 *These insights were generated using Yabble’s synthetic data solution, Virtual Audiences, and are AI-generated using Yabble’s proprietary augmented data model.

👇Article link in comments👇 I'm the type of person who swears at his computer. A lot. But that's not the sort of 'talk to data' we mean. This is conversational AI for analysis of qual research, survey data, social media, analytics ... like asking ChatGPT to do your homework for you. Only for research. Find out what it's all about, who's doing it and where you can learn more. Featuring Sago QualBoard, CoLoop, Recollective, Voxpopme, Glimpse, Focaldata, YouScan Social Listening ✨, Yabble™, Vurvey, Caplena and others. #marketresearch #innovation #ai #insights #technology #uxresearch 

What is the main advantage of synthetic data? Get a deep dive from Kathryn Topp, CEO of Yabble™ in this insightful discussion hosted by Oscar Carlsson and Pravin Shekar Synthetic Stories: Brought to you by Milo Advisory and Krea eKnowledge Stay tuned to learn more about synthetic data with our upcoming videos #syntheticdata #artificialintelligence #datageneration #machinelearning #kreasyntheticstories Sridhar Mani

🚀 How is AI transforming market research? Yabble is set to answer that at IIEX .AI 2024! Join us as we delve into how generative AI is cutting research timelines by 80% while maintaining 85% alignment with traditional insights. Whether you’re looking to innovate faster or understand AI’s impact on decision-making, this is the event for you. Meet industry experts Doug Guion and Ari Popper, and walk away with actionable insights that you can implement right away. Register now https://hubs.la/Q02RNYsf0 #IIEXAI #AIforMarketResearch Greenbook

🚀 Ready to level up your insights game? At #TMRE24, Yabble’s AI personas are ready to chat with you and provide real-time answers to your research questions. Example: “What consumer trends should I watch for in the upcoming holiday season?” Our AI personas will give you the competitive edge you need. 🎄 👉 Pre-book your Persona Playground chat @ TMRE today: https://hubs.la/Q02QJCnR0 #MarketResearch #AI #TMRE24 #ConsumerTrends #syntheticdata #syntheticpersonas Informa All Things Insights