LA28 releases custom emblem to celebrate Olympic Games Paris 2024 setting the stage for the official handover to the Olympic and Paralympic Games LA28
LA28’s latest emblem honours two iconic host cities – Paris and Los Angeles
The Olympic and Paralympic Games LA28 on Monday (22 July) unveiled an emblem honouring iconic host cities Paris and Los Angeles.
The custom animated mark features a flag connecting France to the United States, celebrating the ceremonial moment that Los Angeles will become the host city of the Olympic Games for the third time in its history.
Showcasing the iconic cities – both two-time former hosts of the Games – the custom emblem honours the passing of the Olympic flag from France to the United States at the Closing Ceremony when the Olympic Games Paris 2024 concludes on 11 August. A Paralympic handover ‘A’ emblem will also be released during the Paralympic Games Paris 2024.
The handover ‘A’ emblem is the 40th release in LA28’s campaign that launched in 2020, capturing the stories of Angelenos, athletes, artists and activists. Designed as the first ever-changing mark in Olympic history, the LA28 emblem represents a collection of voices that reflects the host city’s vibrant culture of creativity, sport and self-expression.
Set against a static and bold L, numbers 2 and 8 that serve as the mark’s foundation, the LA28 emblem was built for the digital age with a dynamic and animated ‘A’ that is always evolving in its journey to the 2028 Olympic and Paralympic Games.
"There is really nothing that compares to an Olympic and Paralympic Games and we couldn’t be more excited for Paris as they prepare to welcome the world this week,” said LA28 chief marketing officer Amy Gleeson.
“This latest LA28 custom emblem celebrates the moment LA takes the baton from Paris and it’s an opportunity to invite everyone into the LA28 story and get ready for what’s next in 2028. We’ve got some celebratory plans in store for the handover – you won’t want to miss it.”
To share LA’s excitement for the Games, over the next three weeks, LA28 will be unveiling digital campaigns and news, including more custom LA28 emblems from athletes, artists and partners.
At home in Los Angeles, LA28 is also rolling out programmes for young Angelenos to experience the Games. This includes Olympic and Paralympic Day of Sport activation kits for kids across the City of LA to take part in Games-related activities through their local park or recreation centre, as well as Games-themed educational activities that are currently available at libraries across LA County.