The EU’s circular economy action plan provides a clear vision for a clean and competitive economy. It proposes a plan to ensure that resources are kept in the economy for as long as possible, respecting our planet for a better quality of life for all. In a CIRCULAR ECONOMY, the value of products, materials and resources is maintained in the economy for as long as possible, while waste generation is minimised. Everyone can contribute to this shared agenda: public authorities, businesses, nongovernmental organisations, academia, civil society and citizens.