adidas

Only the best for the athlete on the road, trail and pitch 🔥. We’ve been recognized as one of the top 10 most innovative companies in sports for 2025 by Fast Company, for ramping up our innovation game with three groundbreaking designs that are redefining performance across multiple sports. From the revolutionary record-shattering Adizero Adios Pro Evo 1 to the trail running Agravic Speed Ultra, and the game-changing F50+, football’s first-ever ‘supershoe’ - our relentless pursuit of innovation continues. Developed and tested at our Innovation Lab, our latest designs are built from direct collaboration with athletes - understanding their needs, gaining insights, and pushing boundaries. Together, we turn bold ideas into podium-dominating performance – a testament to our success. Shout-out to all our teams who are helping to redefine performance by driving our innovation game! Read more here: https://adidas.pub/4iuXi1L #innovation

Blink, he’s gone 💨 On Sunday, Gout Gout ran the fastest 200m in Australian history in any condition 🤯🇦🇺 #YouGotThis

125 years of football greatness. All in one jersey. ✨   Our 125th anniversary collection pays tribute to the rich history of the German Football Federation (DFB) and our partnership, honouring legends of German football. The limited anniversary jersey represents emotional and unforgettable moments that German football fans have experienced over the years. Its design is inspired by a retro jersey from 1974, when the men’s German national football team won the home World Cup in Munich.    We’re counting the days to see the German men’s team take the jersey to the pitch this Thursday facing Italy at the UEFA Nations League quarter final.  Get your jersey here: https://adidas.pub/4hgxDIG 🫶    #adidasfootball 

We’ll help you keep your cool in Melbourne, George and Kimi 😎🏁     For the first race of the new season, we created a unique insulated jacket and a cooling vest for drivers George Russell and Kimi Antonelli of our partner, the Mercedes-AMG Petronas F1 Team.   Did you know drivers can experience temperatures of up to 55-60 degrees Celsius in their car in hot conditions? Our cooling innovation has shown to support drivers with endurance and performing at the top of their game.     We can’t wait to see the Mercedes-AMG Petronas F1 Team take their new gear to the track this weekend!    Read more here: https://adidas.pub/3DHYyze   #innovation #climacool  

👀 ❄️ All eyes on Turin:    We’re proud to equip team Germany at the Special Olympics World Winter Games Turin 2025 this week, Special Olympics Deutschland.    Special Olympics is a global sports movement aiming to help build a better tomorrow for people of all abilities and creating an inclusive world. We hope all athletes are making unforgettable memories and achieving what they wished for.     We loved seeing these impressions from the slopes!     #Turin2025 #TeamSOD #SpecialOlympics 📷 Photo credit: SOD/SRA and SKL

When women rise, we all rise.   This Women’s History Month, our DEI team and Women’s Employee Resource Groups are bringing our community together for events across our locations to discuss allyship, empowerment, and women in leadership. From our commitment to achieving gender balance in leadership by 2033 to ensuring equal pay and investing in women’s sports, we’re working to level the playing field. One of the initiatives we’re most excited about is ElevateHER—our global sponsorship program designed to empower high-potential women, foster gender equity, and advance an inclusive leadership pipeline through mentorship and development.  Let’s continue to lift each other up, not just this month, but every day. #inside3stripes

Hello again, Liverpool ❤️ 01/08/2025 We’re excited to team up again and kick off the 2025/26 season together as partners! #adidasfootball

Who makes you believe? #YouGotThis 

Beauty or beast... who said it had to be a choice?   You can be both, and she’s the proof: Welcome to the /// family, Ilona! 🏉🇺🇸   Starting today, we're excited to equip global rugby star Ilona Maher with best-in-class apparel and footwear as part of a long-term partnership – supporting her on and off the rugby pitch.   Whether it’s scoring on the pitch or inspiring young players, we can’t wait to see the impact we can make together! 🤝  #rugby #adidas 

Ever wondered what our CEO Bjørn Gulden’s favorite product is? 🤔  ▶️ Hit play to find out and for more insights into our 2024 performance check out our 2024 Annual Report: https://adidas.pub/41GzVfk