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When you think of SXSW, one of the world's biggest tech and entertainment festivals, chances are period poverty isn't the first thing you'd probably think of. Well, that's changing from this week. Today, a coalition of leading organisations that we all know and love - consisting of The Cova Project, Kin Fertility, and Taboo Period Products - have teamed up for a new initiative, Seeing Red. The timely campaign is aimed at highlighting the growing issue of period poverty in Australia and across the globe - starting with SXSW Sydney, where a giant menstrual cup and giant tampon will be roaming the conference halls in Darling Harbour. If that doesn't a spark conversation and action around menstrual equity and highlight the underrepresented issue of period poverty amongst innovators and influencers - then we're not sure what will? Geena Dunne Nicole Liu Eloise Hall https://lnkd.in/gWXHsmp6