Gabay Research

When used correctly, brand storytelling can help build a deeper connection and make customers care about your brand. Here we explore: ✅ What brand storytelling is ✅ Why brand storytelling is important ✅ How market research helps craft better stories Visit www.gabayresearch.com to learn how we can help inform your brand's direction. #GabayResearch #MarketResearch #MRx #BrandStorytelling #Philippines

Gabay Research joined Echelon Philippines last September, allowing our team to connect and share insights with members of the tech business community. We extend our gratitude to e27 (Optimatic) and Brainsparks for organizing such an amazing event, and we look forward to new opportunities moving forward. #EchelonPH #GabayResearch #MarketResearch #MRx

Celebrating another year of meaningful insights and remarkable outcomes! Thank you to our clients for your unwavering trust and to our partners for helping us build a better future for Filipinos. Here’s to greater successes in the years to come! 🍾 #GabayResearch

Growth starts with understanding. Let Gabay Research guide your brand's decisions with accurate and relevant information tailored to your unique goals. Visit www.gabayresearch.com to learn more. #marketresearch #MRx #consumerinsight

Insights from the MARS State of Pet Homelessness Project reveal that the Philippines has a higher percentage of homeless dogs and cats than global average at 41% or 13.11 million. This presents opportunities to manage the country’s stray pet population, provide sustained care and nutrition, and reduce the number of pets being rehomed. Key takeaways for the Philippines include three areas of information: 🐾 Preventing Unwanted Pets Sterilization rates for dogs (42%) and cats (49%) are slightly below global averages. On a positive note, over half of the public have acted with kindness towards strays (53% for dogs, 55% for cats). 🐾 Ensuring Sustained Care The country has some of the highest percentages of people considering getting a pet in the next year, with 66% for dogs and 51% for cats. While this shows potential for increasing pet ownership, there’s also a need to ensure sustained care after adoption. 🐾 Keeping Pets in Homes Long-term pet retention is crucial. However, many pet owners (58% for dogs, 64% for cats) are considering rehoming their pets in the next 12 months mainly due to allergies or not having enough time. The recovery rate for lost pets is also low, with only 28% of dogs and 25% of cats being found or returned. Microchipping rates are also among the lowest globally, at 6% for dogs and 8% for cats. Addressing these challenges requires a collaborative effort from organizations, policymakers, and individuals to encourage responsible adoption and ownership. For more information, visit https://lnkd.in/eZ-9v9H6. ℹ️ Mars partnered with leading animal welfare experts and organizations to launch the State of Pet Homelessness Project, a global data initiative. The project reviewed 930 sources to select 180+ data points, conducted nearly 30,000 surveys with pet owners and non-pet owners, and interviewed over 200 pet professionals working in the field of pet homelessness. #PetHomelessness #Philippines #AnimalWelfare #PetCare #StrayPets #PetAdoption

Funny ads are powerful when grounded on clear business goals and a deep understanding of customers. However, poor execution can lead to lackluster results or even backlash. Here are things to consider when infusing your ads with humor 🎭 #marketresearch #MRX #adtest #Philippines #GabayResearch

An effective customer engagement program fosters interaction, builds relationships, and enhances the overall customer experience. From community-building to app subscriptions and everything in between, these programs create meaningful connections between your brand and intended audience. Below are five key areas that can be optimized for a successful customer engagement program. #GabayResearch #MarketResearch #Philippines #CustomerExperience

Growth starts with understanding. Let Gabay Research guide your brand's decisions with accurate and relevant information tailored to your unique goals. Start your insights journey 👉 www.gabayresearch.com

Today, we celebrate our independence and honor the heroes that drive our nation towards a brighter future. Happy Independence Day, Philippines!

We had an incredible time at MORES Congress 2024 where Gabay Research had the privilege of attending and co-sponsoring the event. From May 9-10, we immersed ourselves in learning from leading voices in the insights industry, gaining valuable knowledge and inspiration. Thank you to MORES Philippines, the organizers, speakers, and fellow delegates for such a memorable event. We're excited to test new ideas and strategies to better serve our clients in the Philippines. See you in the next event! #MORESCongress2024 #ResearchReimagined #GabayResearch