10Pearls Pakistan reposted this
CEO 10Pearls. Digital Transformation & Product Engineering. EY Entrepreneur of the Year & Judge. Entrepreneurship as a Force for Good.
SearchGPT has shaken the world of search. As Google tries to catch up with OpenAI with Gemini, its search business is now under attack. Making search conversational was bound to happen. Early entrant Perplexity AI brought context to search, but was accused of ripping content off publishers. SearchGPT addresses this by partnering with media companies like Vox, Associated Press and WSJ parent co. Clearly, publishers have an advantage here. Meta (facebook), ByteDance (TikTok), Microsoft (LinkedIn) are most probably going to announce interesting search functionality soon. Microsoft has an advantage as an investor in OpenAI. Finally, we are going to see innovation in search!