Tecvity reposted this
Co-Founder & Creative Director at Tecvity | Designing Brand Identities that empower tech ventures. | Tech Savvy brand identity designer.
One of the mistakes I'm guilty of making in my design career..... Is only focusing on the UI part: 🔎How to make it look pretty 🔎How to make it look amazing 🔎How to make it look Wow and the list goes on, it's definitely not wrong to focus on that, what's wrong is focusing on only that, a pretty interface won't go far if it's a pain for your customers to understand and use. I was recently invited by MLSA FCIT to deliver an online session on some core UX principles and techniques, and that is where it made me realize that in the race to design pretty stuff we forget a very crucial part of any product - User Experience. In my short session my aim was to introduce them to UX by sharing some core and fundamental principles so that they can start designing from a UX point of view. Would love to know about your thoughts on this! #UI #UX #productdesign #userexperience #userinterface #figma