The SquarePeg

The first step in finding the right marketing mix is to understand what your client wants to achieve. Once you have the clarity on their problem statement, you can figure out exactly which tools and channels to use for your marketing strategy. Learn what process we follow to tailor our marketing mix to meet our clients' needs. Watch the full episode here: https://lnkd.in/dF_YpbPV #marketingmix #marketingstrategy #clientfocused #custommarketing #digitalmarketing #tailoredsolutions #clientgoals

In outbound marketing, companies actively pursue potential customers through channels like cold calls, email outreach out-of-home media, and event sponsorships. They also advertise via TV, radio, newspapers, online platforms, and in-person meetings. Watch the full episode here: https://lnkd.in/deg_7Ke2 #outboundmarketing #traditionalmarketing #advertising #coldcalling #tradeshows #emailoutreach #eventmarketing

Inbound marketing revolves around engaging potential customers through meaningful information rather than pay-per-click ads alone. It includes everything from website blogs and guest posts to social media posts and explainer videos that spread brand awareness and drive promotion. Hear our Senior Project Expert, Qanaita Mehmood, shed more light on it in our recent podcast on "Inbound vs Outbound: What's the Right Marketing Mix for B2B Clients?" Watch the full episode here: https://lnkd.in/dZif_xng #inboundmarketing #contentmarketing #brandawareness #emailmarketing #socialmediamarketing #usergeneratedcontent #digitalmarketing

🎙️ New Podcast Episode Alert! 🎙️ In our latest episode of The Square Thoughts, join CEO Zunaira Omar as she sits down with The SquarePeg’s powerhouse content team – Rabab Toor and Ayesha Sadiqa – to explore the art and strategy of crafting content for both Inbound and Outbound Marketing. From in-depth articles and SEO-driven blogs to impactful social media posts and email campaigns, our team shares how they navigate the unique challenges companies face in building a balanced content strategy. Hear real-life success stories and expert insights into how content can drive brand growth, build authority, and capture leads. If you're looking to strengthen your B2B content approach or learn how to align your inbound and outbound efforts, this episode is a must-listen! 🎧 👉 Tune in now to discover how the right content can elevate your brand's marketing strategy! #ContentMarketing #InboundVsOutbound #MarketingMix #TheSquareThoughts #B2BMarketing

🌟 Introducing Our incredible Speaker for ElevateHER 2.0! 🌟 We’re thrilled to welcome Zunaira Omar to the ElevateHER 2.0 stage by GDCOC, WIT! As CEO of The SquarePeg and a VV Grow Fellow '23, Zunaira is a powerhouse in digital strategy and storytelling. With over a decade of experience, including leadership roles at LocateMotion and MarkiTech, she’s passionate about empowering women in tech and business. Get ready to be inspired by her journey and insights on digital innovation and leadership! 🌱✨

Learning from the best at #GuruConference2024! Just attended an insightful session with Nancy Harhut, and it was packed with actionable strategies and creative ideas. Excited to apply these takeaways and enhance my approach at The SquarePeg . 🙌 Big thanks to Nancy and the GURU Media Hub for such a valuable session. #GuruConference2024 #MarketingInsights #LearningJourney #SquarePeg

Any digital marketer worth their salt knows that pipeline generation is more valuable than lead generation. While lead generation focuses on building a database of qualified leads, pipeline generation identifies which prospects are ready to buy your product/service and at what price. Zunaira Omar and Maryam Altaf from Team SquarePeg are happy to be part of HubSpot Academy’s Pipeline Generation Bootcamp, an intensive 6-week program that covers the first two stages of inbound sales: identifying ideal prospects and engaging them through phone, email, and video outreach. As a digital marketing agency, we’re always eager to explore new strategies to move prospects through the sales funnel. This bootcamp will help us build a strong pipeline for business development—both for us and our clients. #digitalmarketing #leadgeneration #pipelinegeneration #inboundsales #salesfunnel #businessdevelopment #marketingstrategy #hubspotacademy #pipelinegenerationbootcamp

Despite the growing popularity of influencers, email marketing is still very much relevant because it offers unique advantages that can’t be overlooked. With the right email marketing strategy, businesses can: ✅ Reach customers in real time. ✅ Tailor their content for different customer personas. ✅ Increase brand awareness. ✅ Drive measurable conversions. ✅ Provide personalized promotions. We're super excited to be participating in the GURU Conference 2024 today. It's a virtual event on email marketing and will be attended by nearly a hundred marketers from around the world. Maryam Altaf, from our team looks forward to connecting with industry experts and learning about the latest trends, best practices, and emerging tools that will help us improve the email marketing ROI for our clients. GURU Media Hub | Jay Schwedelson #emailmarketing #digitalmarketing #brandstrategy #marketingtrends #customerengagement #b2bmarketing #emailcampaigns #roi #digitalgrowth #guruconference2024

📢 Mark your calendars! 🚀 We’re going LIVE this Tuesday, 1st October, from 4-5 pm with an insightful session on Inbound vs. Outbound Marketing: What’s the Right Mix for B2B Clients? 🎯 Join Zunaira Omar and Qanaita Mehmood from The SquarePeg as they break down key strategies, share case studies, and discuss building the right marketing mix in today's competitive B2B space. 💼 Whether you’re a small startup or an established enterprise, this session is packed with actionable insights to elevate your marketing game. 📅 Date: 1st October 2024 🕓 Time: 4-5 pm Set your reminders now! 💡 #B2BMarketing #InboundMarketing #OutboundMarketing #TheSquarePeg #LiveSession

I’m glad that schools are jumping onto the entrepreneurship bandwagon - the quicker they start, the faster they fail and then learn to get up again and by embracing failure they learn what success looks like, how to take risks and have a growth mindset. Thank you Amna Ali for inviting me to talk to these kids - I’m looking forward to seeing you at the helm of possibly the first incubation center at school level. A huge shoutout to Yahya Qureshi and Huzaifa Khan for taking the time out to walk these students through their journey of starting a company while still studying - I truly appreciate their mindset of learning and then sending it forward. The City School Official