We were proud to participate in the ELIV Congress, a key event impacting the future of the automotive industry. The congress highlighted the rapid transformation in the automotive world, with vehicles increasingly influenced by software. The integration of cloud technology, mobile platforms, and public infrastructure is reshaping the way vehicles function, and the event showcased many groundbreaking innovations that are facilitating this transition. A critical takeaway from the discussions was the need for pre-competitive cooperation and standardization to address the significant investments required in both infrastructure and non-differentiating software. Initiatives such as SOAFEE, AUTOSAR, and the SDV Alliance are leading efforts to set industry standards, ensuring faster progress and a more collaborative approach. The future of automotive technology will rely heavily on connectivity, with advancements in cloud integration and over-the-air solutions playing a pivotal role. Concepts like stacked hardware architecture are already in development, signaling exciting possibilities ahead. As the industry moves forward, it is crucial to embrace abstraction layers that separate hardware from software, enabling faster integration and long-term scalability. The importance of reusing existing technology, rather than reinventing it, was also emphasized as a way to optimize costs and enhance the customer experience. We are excited to be part of this journey, contributing to the development of innovative solutions in the ever-evolving automotive landscape. #Endego #ELIVCongress #AutomotiveInnovation #SDV
Endego was part of the latest major event in automotive world, ELIV Congress, an event full of energy in a groom automotive market that announces restructuring. 🎯 The technology leap that happens now in the automotive world is unthinkable in terms of speed of development and variety of additional features that are introduced in the automotive world. The transition to a world where the features of the car are heavily influenced by the software implementation, where the car has extensions in the cloud, on our phones or in the public infrastructure is happening today and the congress had on display numerous technologies that enabling the transition. After 2 great days of exchange with fellows from the industry, the conclusions are drawn: 🤲 Pre-competitive cooperation is necessary to overcome the huge investment that is necessary in infrastructure and non-differentiating software . There were many areas mentioned for cooperation, with SOAFEE, AUTOSAR, Eclipse SDV and COVESA forming the SDV Alliance, going through the hardware standardization attempts enabled by different committees and considering the proposal of setting up a specialized cooperation for Automotive AI investment, due to the gigantic investment needed to run the computation power that would train such a model . ⏫ Standardization is a must in order to enable cooperation and fast paced advancement. As Dr. Lisa Wang mentioned a KungFu principle: The speed will win the competition. Without a well thought standardization, the development of the non-differentiating software will be way to expensive and the new features will not be available in time for the customers. 🚀 The future of the car is outside the car. The connectivity to cloud, the right balance between EDGE computing and cloud computing, the new Ethernet backbones and OTA solutions to be borrowed from server technology are definitely the key for the next generation of automobiles. Imagine a world where the updates would happen without a restart (!) of the ECU, while the hardware reserve has to be considered for new features in the next 10 years. Some ideas like stacked hardware architecture that enable swap of ECUs are already in the mind of the people. ' 📚 Abstraction, abstraction, abstraction. Separate hardware from software applications and enable speed light integrations. All the concepts that are necessary for the SDV implementations involve a strong need of abstraction layers and separations of the components in order to be maintained over 15-20 years. The same operating system can run today on iPhone 16 or iPhone 9, with updates being deployed over a fleet of hundreds of millions of devices ♻ Reuse and evolve. One of the major issues of the automotive industry is the "not-invented-here" syndrome. There are many features that are re-written or re-engineered and this costs money. It also costs a certain amount of dissatisfaction from customers that see new behaviors that were not expected.