FLOOW

While we were working hard at the Gardenia fair in Poznan, new data about flower export have been published by Floridata. As it is the 3rd quarter statistics only 3 main flower destinations were described. But between the lines you can hear, that export to Poland is growing. It is of course connected to increased value of flowers and plants that affect the export and also the fact that retail chains in Poland are ordering more and more flowers for their customers. But it also means that customers are willing to buy flowers in stores. Therefore, you only need to take a few steps to convince new customers to buy more good quality flowers. The potential is there! 🌼

Today we celebrate All Saints Day in Poland. 🕯️ Traditionally Poles are buying chrysanthemum plants and put them on graves of their beloved family members that passed away. That is why the Polish pot chrysanthemum production is significant and visible in many statistics. The disadvantage of this beautiful tradition is that Poles still associate chrysanthemums with graves. Few years ago it was a typically grave plant. Now the situation is changing, especially as plants have new amazing varieties with stunning colors and shapes. More and more Poles are willing to put chrysanthemum plants together with pumpkins and callunas on their terraces and balconies and enjoy them in the autumn time! 🍂

Once again we're coming back in our memories to the Gardenia fair in Poznań and floral shows that were made by floral master Piotr Sekunda together with his two florist masters: Edwin Gąsowski and Ewelina Grabara. During the shows Piotr presented how to make a great floral arrangement from the scratch, he pointed on things every professional florists should pay attention to and explain how exactly arrangements are being assessed by the viewers/ clients. The audience was so impressed that they actually stayed longer and even when the fair was about to close the audience was full- waiting for the result of work of Piotr. And here we have them for you: stunning creations of Piotr, Ewelina and Edwin! The whole initiative was also the introduction of the new initiative 365 Days of flowers to Poland. 365 Dni Kwiatów is a database of flowers every florist can use in their arrangements. Moreover: the system shows availability of those flowers on the market. It is also a knowledge base that florists can share with their clients. Check the website and see yourself! #365dnikwiatow #marketing #poland

If you wish to learn more about our activities during the Gardenia fair in Poznan, please have a look at our article that was published yesterday (yeap, we're proud and like to present our work fast!). Even if you don't speak Polish, you can still get an impression as we placed quite some pictures! https://lnkd.in/dHZfJZG4 #365dnikwiatow #marketing #poland #flowers

It was a great time at the Gardenia Fair with Piotr Sekunda and his floral show! During three days of Gardenia Piotr made three shows where he presented an arrangement made literally from a scratch. This way it was possible for the audience to follow the whole process of the bouquet creation. During the presentation Piotr was also giving tips about colors and forms of flowers he's using in the first line to build up the whole composition. This is also the reason, the audience LOVES Piotr and stays during the whole demo to see the result of his effort. To make the demo more attractive to the audience, Piotr asked his floral masters for support. Therefore on the pictures you'll see also Ewelina Grabara and Edwin Gąsowski making their own floral arrangements- also from the scratch. All flowers and plants used to make the arrangements are coming from the global initiative of 365 days of flowers (365 Dni Kwiatów in Polish) that was presented during the fair. The aim of the initiative is to show less known flowers and inspire florists on how to use diverse flowers in one arrangement. We think, Piotr managed to present some nice examples of vibrant and multifloral arrangements!

In a few days, Piotr Sekunda (Floral Academy), taleneted master of floristry in Poland will give three (we hope) stunning floral shows where he will use the range of flowers of special campaign 🏵365 Days of Flowers. For the first time the Polish professional audience will be in touch with flowers of united under umbrella of the brand. We cannot wait to see Piotr in action and we will definitely present the final arrangements he will create! #flowers #marketing #Poland #365dagenbloemen #365daysofflowers #floristry

✨🌺Exciting news in the world of floristry! We’re delighted to announce our blooming partnership between 365 Days of Flowers & FLOOW PR Agency! 🤝 This collaboration is set to revolutionize the florist industry in Poland, celebrating creativity and diversity like never before! 🌎 🎉💐Our innovative marketing campaigns are tailored specifically for the local market, ensuring that every bouquet tells a story! Just read how we create magic in every petal! 💖✨ #FloralPartnerships #BloomingBusiness #FloristryInnovation #365DaysOfFlowers #FLOOW #PolishFlorists #FlowerCulture #GardeniaFair #FloralExperience #CreativityInBloom #FlowerStorytelling #FloralDesign #FloralWorkshops #ElevateYourFloralGame #SustainableFloristry #BloomWithUs

Look what we just found in one of the supermarkets in Warsaw! 🌸 It is maybe important to mention that right in front of the supermarket also a (small) flower shop is located. And of course, when you have the intention to buy flowers as gift, you’ll most probably go to the flower shop. On the other hand, the arrangements presented in the supermarket are already made and ready to take into the basket. Literally no risk that the client won’t like the style of the arrangement. Therefore, we actually see those arrangements as a real competition to florists operating in the surroundings of the supermarket. Especially as clients are visiting supermarkets almost on the daily basis and…see the arrangements before they will really need it. What do you think? #marekt #flowers #flowerarrangement #poland

We coming back with our memories to the Green is Life fair. Although the fair is primary dedicated to landscape architects and devoted to external greenery, during the fair also a very nice floral show took place. At the stand of wholesale market Bronisze two Polish florist masters gave their show: Sylwia Bednarek and Zbigniew Dziwulski made the stand bright and colorful with the arrangements they made. Just look at some of their proposals! 😍 #marketing #Poland #greenislife #floristry

During Rose festival in Kutno a very nice competition took place. Florists could make an Arrangement for a Gardener. Look below to check some arrangements we liked the most. One of them actually won the competition. But which one is it? 💐 #rosefestival #Kutno #floristry #marketing #Poland