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📢 Trend alert: Elevated Product Pictures Product photography is evolving: brands are moving away from simple white backgrounds, adding creative elements like colorful backdrops, props, and more dynamic model poses. This trend, driven by Gen Z’s love for authentic and engaging content, aims to build a stronger connection with customers and enhance brand storytelling. 🧩 Key Elements: ↦ Colors: say goodbye to plain white backgrounds. Experiment with colors to create cohesive backgrounds that enhance, rather than distract from the product. ↦ Props: when used thoughtfully, props help integrate the product into everyday life. ↦ Balance: creativity should never overshadow the need to showcase product details. Why it’s worth it: ↦ Stand out from the competition, ↦ build stronger connections with customers, ↦ reinforce your brand image. Want to know how to plan your visual content? Drop us an email. 📧

We are growing! Not only is our team expanding, but we’re also broadening our areas of specialization. 🚀 For years, we’ve been delivering top-quality visual content to our clients. With the rise of AI technology, we’re now providing innovative solutions that incorporate these advancements. 🪄 We are looking for someone 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗸𝗶𝗹𝗹 𝗶𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗔𝗜 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁. We believe that people can learn anything, which is why your potential and soft skills are key. Experience in a similar role is definitely a plus, but what matters most is your vision, energy, and desire to shape this new area in our company. You can find the link to the full job listing in the comment below. ⬇️

💡 AI technologies have become a part of our daily lives and everyday assistants to millions of customers. New tools are redefining the game with cutting-edge technology. One on them is “𝗞𝗼𝗹𝗼𝗿𝘀 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗧𝗿𝘆-𝗢𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗪𝗶𝗹𝗱", a virtual try-on. The fashion industry is highly sensitive to new trends and technological changes. Their development could have major implications for how shoppers find and buy products, including fashion and beauty. One of the key strengths of the "Kolors Virtual Try-On in the Wild" tool is its ability to deliver a personalized shopping experience by allowing users to see themselves in various outfits. It gives you a glimpse of how you'd look in different products. However, this technology isn’t flawless. Like any AI models, it is not always correct. Indeed, inaccuracies can be seen in the details, as Kamil points out in his publication. While with personal AI assistants (such as ChatGPT), we can control and verify the outcomes of their work (each stage of a task completed by AI should be reviewed), when it comes to shopping, this can be misleading. After all, when choosing a product online, we want to gain a thorough understanding of its features, fit, colors, material, and details. Retailers are faced with an important question - 𝗵𝗼𝘄 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗻 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝘀𝗼 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗼𝗳 𝘃𝗶𝘀𝘂𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝘄𝗵𝗶𝗹𝗲 𝗻𝗼𝘁 𝗹𝗼𝘀𝗶𝗻𝗴 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗿𝘂𝗲 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁?

Tranoï, Curate and Premiere Classe are events that bring together trade fairs, fashion shows, and talks, all of which accompany Paris Fashion Week. These gatherings offer an unparalleled platform for fashion professionals to explore new trends, showcase creativity and exchange ideas. For us, it’s also about connecting with our partners, visiting them in their showrooms, and catching up in a more relaxed setting than the usual business meetings. Cyprian Lemiech, MBA was in Paris to do just that.Thank you for all the conversations, meetings, and coffees in between the shows! #gopackshot #visualcontent #ecommerce #fashion #productphotography #packshot #paris #parisfashionweek2024 #parisfashionweek #tranoi #curate #premiereclasse

[PL version below] The conference season is in full swing. Targi eHandlu (E-commerce Poland Trade Fair) will begin on October 25th. The Trade Fair is a meeting platform for industry experts, service providers and entrepreneurs looking for solutions to support the development of their online shops. During the event Kamil Czaja, CEO of GoPackshot, will give a presentation during which he will share his many years of experience managing a team creating e-commerce content for more than 100 brands from the fashion, home décor and beauty industries. In the speech, he will share our know-how and talk about how to create images that increase sales and reduce returns. We encourage you to vote for Kamil Czaja's presentation. ⬇️ The link to vote for the agenda is in the comment section below the post. ➡️ where? Targi eHandlu ➡️ when? 25.10.2024 ➡️ session: Conversion rate optimization ________________________________________ Sezon konferencyjny w pełni. Już 25 października odbędą się Targi eHandlu (E-commerce Poland Trade Fair) - miejsce zrzeszające ekspertów branżowych, dostawców usług oraz przedsiębiorców szukających rozwiązań wspierających rozwój swoich sklepów internetowych. Podczas targów CEO GoPackshot, Kamil Czaja, wystąpi z prezentacją, podczas której podzieli się swoim wieloletnim doświadczeniem z zarządzania zespołem tworzącym zdjęcia dla ponad 100 marek z branży fashion, home decor, beauty. W wystąpieniu podzieli się know-how i opowie o tym, jak tworzyć zdjęcia, które zwiększają sprzedaż i redukują zwroty. Zachęcamy do oddania głosu na prezentację Kamila Czaji. ⬇️ Link do głosowania na agendę znajdziecie w komentarzu pod postem. ➡️ gdzie? Targi eHandlu ➡️ kiedy? 25.10.2024 ➡️ ścieżka tematyczna: Optymalizacja konwersji #targiehandlu #ecommerce #targiecommerce #konferencja

SOCIAL MEDIA has become an integral part of the fashion industry, and it has provided fashion brands with a powerful tool to connect with their audience, promote their products, and build their brand identity. As an all-in-one photography studio, we also offer creative, eye-catching social media photos to help fashion brands stand out and engage their followers. Our experienced photographers work closely with you to capture content that aligns with your brand's aesthetic and resonates with your target audience across platforms like Instagram, Facebook, and TikTok. 🤳 🙌 #SocialMediaContent #SocialMediaMerketing #CreativePhotos #FashionBrands

Shooting product photography of sunglasses can be a challenge. Eyewear and other reflective items require a high level of expertise. That’s why we're really happy to share this positive feedback from AY Studios®! „GoPackshot has truly elevated our product imagery and exceeded our expectations in every aspect.” 💙 Big thanks to Torben Holt for the amazing review! Your words means a lot to us. 🙌 #Testimonial #Review #Feedback #Collaboration

Three weeks ago, we had a company event 🎊 Thanks to all who made this evening special! It's fantastic to see our team having fun together outside of work. Looking forward to the next one! 🫶 #GopackshotTeam #Team

Following a successful lookbook session in March 2023, our client entrusted us with another project. This time, we organized a photo shoot for the Dedicated Brand, showcasing their summer collection. Providing the client with various location options, the client selected a historic interior built in 1897, with a complex of pools that is truly beautiful and unique! Our collaboration with the team and Amanda Krantz, the on-set director, has resulted in the stunning images. Check them out below! 📸

We’ve recently begun a collaboration with the esteemed Danish clothing brand, Gabba. It brings us immense joy to know that the images we’re creating align with your expectations. Your positive feedback is truly appreciated! Thank you Laura Mazanti Jørgensen for taking the time to share your thoughts 🌟