Open Loyalty

Last Friday we had another great opportunity for our remote team to get together. 💜 We indulged in cooking workshops at Polish Your Cooking; we tried something new and it was a hit! 🤌 We're always grateful for the fantastic time we spend together, conversations flowing freely, and shared laughs. The strength of our company culture is tied to remote, flexible work as much as it is tied to our spirit of togetherness and simply enjoying each other's presence at work and beyond 🥳 Thanks guys and until the next one! 🚣♀️ 🗻

💡 Want to build customer loyalty that lasts? Did you know repeat customers spend more and advocate for your brand? Loyalty is the key to sustainable growth – and we've got the blueprint to help you achieve it. Check out our latest article: "How to build loyal customers: 10 decisive tips from industry specialists only" for expert insights on: ✅ Designing loyalty programs that work ✅ Building trust through exceptional service ✅ Using data to personalize customer experiences ✨ Whether you're looking to boost retention or create lifelong brand advocates, these tips will get you there. 👉 Start building loyalty today: https://lnkd.in/dQnnWZVA

🎯 "More than 80% of monthly revenue now goes through the loyalty system." That’s the power of a well-designed loyalty experience. In our upcoming video interview, Fritze von Berswordt, Managing Director at EQUIVA GmbH, shares how the EQUIVA Friends mobile loyalty program is transforming customer engagement and driving real business impact. With over 80 stores across Germany, Austria, and Luxembourg, and a thriving eCommerce presence, EQUIVA is setting a new standard for loyalty in retail. Sign up for the video to learn: ✅ How they built a mobile-first loyalty program ✅ The business KPIs behind the success ✅ Why loyalty now drives the majority of their revenue Got questions? Drop them in the comments — we’ll make sure to answer them all!

Want more trial users to convert? Or customers to engage more with your product? 💡 Autodesk gamified onboarding ➡️ more paid users 💡 Microsoft used rewards ➡️ better product quality Game mechanics = higher retention and action. Find out about how brands are using gamification to drive real results. Link in the comment!

Loyalty Program Trends 2025 Report: What is it all about? 📊 5 years of research The report has been underway since 2020, making it the longest-running loyalty study. 👥 650+ experts Gathered across five editions, with over 220 contributors in the 2025 edition. 🏢 10+ industries Including retail, FMCG, finance, wellness, luxury, tech, and e-commerce. 📈 1,600+ downloads Total report downloads, with hundreds for the 2025 edition. 📖 100+ pages Covering 8 key challenges and 8 loyalty trends shaping the future. Leave a comment "Trends" and grab your copy!

🎮 New Video with Yu-kai Chou – How to Apply Gamification to Customer Loyalty! 🚀 Gamification isn’t just about points and rewards, it’s about understanding human motivation and designing experiences that truly engage customers. In our latest video with Yu-kai Chou, the creator of The Octalysis Framework, we dive deep into the psychology behind effective loyalty programs. What you'll learn: 🔹 White Hat Motivation Core Drives – Make customers feel powerful and in control, but without urgency. 🔹 Black Hat Motivation Core Drives – Create urgency and obsession, but be careful—it may not feel good long-term. 🔹 Left Brain Core Drives – Drive engagement through extrinsic motivation (rewards, points, achievements). 🔹 Right Brain Core Drives – Build lasting loyalty through intrinsic motivation (meaning, relationships, creativity). If you’re looking to gamify customer loyalty and apply The Octalysis Framework to your programs, this is a must-watch! Watch the full video available on-demand on our website.

Here’s how to decide which loyalty software will work best for your business: (without spending dozens of hours in the process) 👇 Grab a copy of the Loyalty software buyer’s guide ⭐ Who is it for? Product, marketing and tech experts in large enterprises. What’s inside: 🔹 What should you expect from loyalty software as an enterprise with a complex tech stack? 🔸 Insights and trends to consider  🔹 5 types of loyalty software (with pros and cons) 🔸 Build vs buy dilemma: should you buy a loyalty engine or build it in-house? 🔹 4 alternative approaches to building a loyalty program (with their pros and cons) 🔸 The roadmap for successfully implementing a loyalty program in your business The guide is based on: 🟣 2,000+ customer calls with enterprises 🟣 10+ years of industry experience 🟣 100+ successful implementations for brands like Heineken, limango and ALDO Link in the comments.

❌ If your loyalty program still relies on basic points and discounts, it's time for an upgrade. Customers expect personalized perks, gamified experiences, and real value, not just another "earn and burn" system. 🔥 Examples of brands getting it right: ✅ Nike ✅ Amazon ✅ Delta Air Lines ✅ Ulta Beauty ✅ Marriott International Why? Find out by reading our article on loyalty innovation: https://lnkd.in/d_N2FARG

🔥 Report update: Loyalty Program Trends 2025 with the in-depth gamification expansion! (sign up to get early access) At the end of 2024, we interviewed 200+ high-profile loyalty experts who run loyalty marketing at top companies like McDonald's, IKEA, Marriott International, ExxonMobil, adidas, H&M, Best Buy, Tesco, 7-Eleven, The Walt Disney Company, and more. Based on feedback received after the release of the Loyalty Program Trends 2025 report, we’ve expanded our coverage of the most significant market trend – gamification! What’s new in the extended version: ✅ Exclusive market commentary from Yu-kai Chou – global gamification expert, creator of The Octalysis Framework, and author of the bestselling book "Actionable Gamification: Beyond Points, Badges, and Leaderboards." ✅ An overview of the most popular gamification mechanics used in today’s leading loyalty programs. ✅ Case studies of gamified loyalty programs from companies like Asda, limango GmbH - A member of the otto group, Duolingo, PlayStation, Nike, Walmart, KFC, Lyft, and more. ✅ Best practices for introducing gamification into loyalty programs to drive engagement and long-term customer loyalty. – Here’s what you can find in the core report (for those who missed the first release): 🎯 What goals and challenges do loyalty experts face? 📈 What are the most significant trends in loyalty marketing, both short- and long-term? 💸 Where are companies investing the most in loyalty? 🔮 What are the predictions for the future of loyalty programs? – How to get the Loyalty Program Trends 2025 report with a gamification expansion? Simply sign up for this LinkedIn event, and we'll provide you with the resource on the release date. Note: We'll send the report directly to everyone who registers on the premiere day. There’s no webinar planned, but if you’d like to discuss or have any questions, we’d be happy to set up a call.

 🎉 Exciting News! 🎉 We're thrilled to welcome Boosta to our family of loyal customers! Boosta is an international multi-product IT company specializing in SEO tools, as well as educational and gaming products, for Western markets. 🚀 Open Loyalty powers Boosta with gamification mechanics to improve retention and enhance product onboarding. Here's to an incredible partnership ahead!