It's time for another ABC's of AI Ads! F - Flexible Creative Generation Flexible Creative Generation leverages AI to create dynamic advertisements that can adapt their messaging, visuals, and overall design in real-time based on various factors such as user behavior, location, and preferences. This technology enables marketers to deliver more relevant and engaging content to different audience segments without the need for multiple static ad versions. By using AI, creatives can be automatically adjusted or re-generated to fit the context of each individual user interaction, resulting in higher engagement rates and improved campaign performance. #GenAI #PrimeAudience #AI
PrimeAudience
Usługi reklamowe
The First Ad Network to use Protected Audience API from the Privacy Sandbox
Informacje
PrimeAudience is an ad network providing advertisers with advanced behavioural targeting capabilities. As the first company utilising Chrome’s Protected Audience API enriched by Topics API for such a use case, PrimeAudience reaches the right audience in a brand's campaign even after the sunset of cookies. PrimeAudience benefits publishers by providing them with an additional, cookieless revenue stream independent of other advertising activities. Visit PrimeAudience.com for more information.
- Witryna
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primeaudience.com
Link zewnętrzny organizacji PrimeAudience
- Branża
- Usługi reklamowe
- Wielkość firmy
- 11–50 pracowników
- Siedziba główna
- Warszawa
- Rodzaj
- Spółka cywilna
Lokalizacje
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Główna
Warszawa, PL
Pracownicy PrimeAudience
Aktualizacje
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Curious about the future of digital advertising in a cookieless world? Our latest article dives deep into the role of universal IDs, debunking myths and highlighting how they can enhance targeting while maintaining privacy. Discover how advertisers can leverage this technology for more precise, impactful campaigns. Special thanks to Will Harmer Mikolaj Twardowski and Radek Szafranek for their input! https://lnkd.in/gwpNY5TP #Identifiers #Cookieless #PrimeAudience #UniversalIdentifiers #UID #Targeting
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DMEXCO - Digital Marketing Expo & Conference 2024 has come to a close, and it was an exciting opportunity to explore where the industry is headed. From discussions on innovation to the challenges facing major players, this year’s event offered a lot to unpack. Our VP of Product, Mateusz Rumiński, was featured in Performance Marketing World, sharing his insights on the key takeaways from the conference. Check out the article to learn more: https://lnkd.in/drhtuVXt #DMEXCO #PrimeAudience
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DMEXCO - Digital Marketing Expo & Conference highlighted key trends shaping the future of digital media. Our VP of Product, Mateusz Rumiński, shared his insights on the nature of current controversies around Google’s DOJ trial. Read the full Digiday article. #DMEXCO #PrimeAudience
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We’re excited to be at DMEXCO 2024 in Cologne! This event is a fantastic opportunity to connect with industry leaders, discover the latest innovations, and discuss how PrimeAudience can elevate your digital campaigns. We’re also thrilled to announce that tomorrow, our VP of Product, Mateusz Rumiński, will be giving a Masterclass on Unlocking High Quality Audiences with Generative AI: Succeeding in a World with or without Third-Party Cookies. Don’t miss it—make sure to join! If you're also here, let's connect! Feel free to reach out to schedule a meeting. Looking forward to seeing you there! 👋 #DMEXCO2024 #PrimeAudience
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PrimeAudience ponownie to opublikował(a)
DMEXCO - Digital Marketing Expo & Conference is approaching and I'm thrilled to be speaking on such a timely and important topic: "Unlocking High-Quality Audiences with Generative AI: Succeeding in a World with or without Third-Party Cookies." Join me for a deep dive into the future of audience targeting in light of Google’s evolving stance on cookie deprecation. We’ll explore how generative AI, like PrimeAudience ContentGPT, is enabling marketers to not only adapt but thrive in both cookie-based and cookieless environments. Don’t miss this chance to: ✅ Leverage AI to maintain ad performance while prioritizing privacy ✅ Uncover brand new tactics for engaging premium audiences with AI ✅ Gain hands-on insights to navigate and succeed in a fragmented, privacy-focused digital marketing world The session will be held on 19 September from 3:15-3:45 PM in MC 6B. Looking forward to seeing you there! 🙌 #GenerativeAI #GenAI #ContentGPT #DigitalMarketing #AudienceEngagement #DMEXCO #DMEXCO2024 #AIinMarketing
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📢 Next week of our "ABC's of AI Ads" 📢 E - Enhanced engagement Enhanced engagement is a key benefit of AI Ads. By delivering personalized interactions, AI-powered ads provide users with a more relevant experience, leading to increased engagement and brand loyalty. This precise adaptation to both content and audience is crucial for the success of campaigns, whether focused on sales or brand awareness. 90% of users find non-personalized ads annoying.* Souce:https://lnkd.in/dcDphtDY
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Welcome to PrimeAudience! Unleash the power of targeted marketing with PrimeAudience! Reach the right customers at the right time and watch your business soar. Advanced Analytics, Real-Time Insights, Precision Targeting Don't just advertise—captivate your audience with PrimeAudience. Sign up today and revolutionize your marketing strategy! #PrimeAudience #Adtech #TargetedAds #GenerativeAI #ContextualTargeting #DigitalMarketing
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📢 Another chapter of our "ABC's of AI Ads" 📢 D - Deep Learning Deep learning uses neural networks inspired by the human brain to unravel complex data patterns. Through numerous examples and meticulous adjustments, it learns to recognize objects in images, understand linguistic nuances and mimic human speech. Mastering these tasks requires vast amounts of data and considerable computing power. 70% of marketers believe that AI is the trend that will shape the marketing industry the most in 2024.* Source:https://lnkd.in/drJxqMkc
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The digital landscape is evolving! Google's decision to rethink the withdrawal of third-party cookies is a pivotal moment for marketers everywhere. As highlighted by Our VP of Product Mateusz Rumiński, this change underscores the need for innovative solutions in data privacy and personalized advertising. It's crucial for us to stay ahead of these developments to maintain effective and compliant marketing strategies. Read the full article at: https://lnkd.in/dBzbqhuU #DigitalMarketing #DataPrivacy #AdTech #MarketingStrategy #Google #ThirdPartyCookies #Innovation