5⭐ ONE-LINER
How do you talk about your startup or business in one sentence?
I think everyone has heard of pitches - a business presentation within a limited time. They can be 5 minutes, 3 minutes, and even an elevator pitch of 30 seconds. But what about one sentence that should answer four simple questions:
1. Who are you?
2. What are you developing?
3. Who is your product or service for?
4. What makes you better than others, or what is your "secret sauce"?
One-liners are handy in communications, presentations and sales when you are short on time, and one sentence is the trigger for whether you arouse interest and desire to continue the conversation.
‼️THE TEMPLATE for a one-liner:
My company, -__ (insert company name), is developing -_ (a defined offering) to help (a defined audience) _-_ (solve a problem) with ___(secret sauce).
Define offering - what product or service are you developing? It's simple: describe your product or service as briefly as possible in a few words.
Define audience - who is your target audience? People, businesses, companies - this is very vague. Be more specific: students, small businesses, travellers, HR managers, etc.
The secret sauce - what is your uniqueness? What is the "secret sauce" of the product? This is where you need to work, so I give you a recommendation: lower price, better design, faster, more features, easier to use, better customer support, we have an app - this is all "bullshit" or, at most, "ketchup", but not "secret sauce".
‼️HOW TO EVALUATE the clarity and effectiveness of a One-Liner on a five-point scale?
The GPT One-Liner Evaluator by Suhas Ghante will help you with this. I'll leave the link if you know where.
It's simple: write a one-liner and get a score from 1 to 5. 1-2 is a problem; you need to rework it. In addition to the score, you will receive an explanation of what is wrong, and GPT will immediately ask questions the investor will have when he reads your one-liner.
By the way, the first version of Revisior's one-liner, which I used to think was perfect, got 2 points... About 20 attempts later, and here's the NEW VERSION 5/5:
My company, Revisior is developing customer experience management (CEM) software to help SMEs collect all feedback in one cloud-based place and simplify processing with semantic analytics of the service, including AI-powered recommendations.
I will write examples of One Liners from two well-known companies in the comments. Fellow startupers, tag your startup and share your one-liners with the community in the comments section Marina Avdyeyeva, Dmytro Suslov, Dmytro Horilyk, Maksym Prokhorov, Alexander Sobolenko, Nataliya Limonova, Julia Bialetska, Andrew Alex, Andrew Osadchyi, Ivan Osadchyy, Oksana Budz and tag other startups.
PS: Thank you Suhas for a great lecture and useful tips 🙌
