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Maximizing Revenue with Supply Side Platforms: Strategies Publishers Can’t Ignore 🚀 SSPs are game changers for publishers looking to boost revenue and optimize their ad management. Let’s dive into some top SSP strategies that will help you get the most out of your inventory: 🔸Header bidding. By allowing multiple SSPs to bid on the same ad space simultaneously, header bidding creates more competition, which often leads to higher revenue. Plus, it reduces latency and speeds up the decision-making process, ensuring a seamless and profitable auction. 🔸 Private marketplaces. Elevate your ad strategy with invitation-only auctions. PMPs enable publishers to handpick advertisers for premium inventory, leading to higher CPMs, stronger relationships, and brand safety. 🔸 Preferred deals. Lock in guaranteed revenue by offering select advertisers access to premium ad space at a fixed rate before going to the open market. This strategy builds long-term partnerships, perfect for high-quality content publishers. 🔸 Rich media ads. With interactive elements like animations and clickable features, rich media ads capture user attention, drive engagement, and boost revenue. SSPs make it easy to incorporate these dynamic formats. 🔸 Contextual targeting. Serve ads based on page content, not user data, addressing privacy concerns while delivering relevant ads. A great way to increase engagement and click-through rates without compromising user privacy. 🔸 Video ads. Video commands higher CPMs than display ads. Whether it’s in-stream or out-stream, video ads integrated with SSPs can tap into the massive growth in video consumption, driving substantial revenue. 💡 Maximize your revenue potential with these SSP strategies and take your ad game to the next level! #programmatic #advertising #in-app #mobileadvertising #screencore

In-app advertising isn't  just a monetization tool — it's a key driver of user engagement and retention. With people spending an average of 4+ hours a day on mobile apps, brands have a unique opportunity to connect with users in moments that matter. But what’s the secret sauce? 🤔 🔑  Precision targeting. In-app ads allow for hyper-targeted campaigns, reaching users based on their behavior, preferences, and app interactions. This level of precision helps deliver content that resonates, keeping users engaged longer. 🎯  Seamless integration. The best in-app ads don’t disrupt the user experience - they enhance it. Whether it’s rewarded or interactive ads, they are designed to blend into the app's flow, creating positive, engaging touchpoints. 💡  Personalization at scale. Using real-time data, in-app ads can adapt to users' actions and preferences, creating a personalized experience that keeps users coming back. The more relevant the content, the higher the retention. 🚀  Engaging formats. From video ads to gamified experiences, in-app ads come in a variety of interactive formats that captivate users. The key? Ads that don’t feel like ads! In-app advertising isn't just about impressions - it's about making meaningful connections that drive long-term loyalty. Are you tapping into the full potential of your mobile audience? Connect with Screencore, and we'll help you get there! #programmatic #advertising #in-app #mobileadvertising #screencore

Day 2 of DMEXCO is here 🥳 We invite you to stop by our booth to connect, chat, and grab some cool merch! Find us in Hall 6, booth C-054 🎯 #networking #dmexco #dmexco2024

Finally we are here 💫 Whether you're here to talk about the future of programmatic advertising, explore our cutting-edge solutions, or simply catch up, we’re ready for it all 🫂🚀 Jess Okan S., Anna Doshchanska and Anna Syvokhip waiting for you in hall 6, booth C-054. Can’t wait to see you there! #networking #dmexco #dmexco2024

See you at #DMEXCO! DMEXCO - Digital Marketing Expo & Conference #DMEXCO2024 #programmaticadvertising #CTV #video #networking

 🔜 We're at #DMEXCO! Come to meet our CEO, Jess Okan S., Strategic Partnership Manager, Anna Syvokhip, and Account Manager, Anna Doshchanska, to discover how premium programmatic advertising can elevate your business. Let’s explore how we can scale together! If you're at DMEXCO - Digital Marketing Expo & Conference and passionate about programmatic, let’s connect — reach out via Linkedin or this link: https://lnkd.in/egBJJ5Uc #DMEXCO #DMEXCO2024 #programmaticadvertising #networking #meetings

 DMEXCO - Digital Marketing Expo & Conference is just around the corner 🚀 We’d love to meet with you there! This is your chance to connect with our CEO Jess Okan S., our Strategic Partnership Manager Anna Syvokhip, and our Account Manager Anna Doshchanska. Whether you want to discuss the future of programmatic advertising, explore our innovative solutions, or just catch up, we’re here for it all. Book a meeting with our team in just one click! 👉 https://lnkd.in/egBJJ5Uc Looking forward to seeing you in Hall 06.1, place C-054! #DMEXCO #DMEXCO2024 #programmaticadvertising #networking #meetings #Screencore

 DMEXCO - Digital Marketing Expo & Conference is just around the corner 🚀 We’d love to meet with you there! This is your chance to connect with our CEO Jess Okan S., our Strategic Partnership Manager Anna Syvokhip, and our Account Manager Anna Doshchanska. Whether you want to discuss the future of programmatic advertising, explore our innovative solutions, or just catch up, we’re here for it all. Book a meeting with our team in just one click! 👉 https://lnkd.in/egBJJ5Uc Looking forward to seeing you in Hall 06.1, place C-054! #DMEXCO #DMEXCO2024 #programmaticadvertising #networking #meetings #Screencore

 DMEXCO - Digital Marketing Expo & Conference is just around the corner 🚀 We’d love to meet with you there! This is your chance to connect with our CEO Jess Okan S., our Strategic Partnership Manager Anna Syvokhip, and our Account Manager Anna Doshchanska. Whether you want to discuss the future of programmatic advertising, explore our innovative solutions, or just catch up, we’re here for it all. Book a meeting with our team in just one click! 👉 https://lnkd.in/egBJJ5Uc Looking forward to seeing you in Hall 06.1, place C-054! #DMEXCO #DMEXCO2024 #programmaticadvertising #networking #meetings #Screencore

 DMEXCO - Digital Marketing Expo & Conference is just around the corner 🚀 We’d love to meet with you there! This is your chance to connect with our CEO Jess Okan S., our Strategic Partnership Manager Anna Syvokhip, and our Account Manager Anna Doshchanska. Whether you want to discuss the future of programmatic advertising, explore our innovative solutions, or just catch up, we’re here for it all. Book a meeting with our team in just one click! 👉 https://lnkd.in/egBJJ5Uc Looking forward to seeing you in Hall 06.1, place C-054! #DMEXCO #DMEXCO2024 #programmaticadvertising #networking #meetings #Screencore