Selena Group

#PeopleofSelena #SelenaExperts 👩💼 We are pleased to announce that Agnieszka Urban has recently joined our Global Marketing Team as Senior Market Insights Manager.   📊 Agnieszka has more than 15 years of experience in market insight and research, both in research agencies and in industry. At Selena Group, Agnieszka will be responsible for analyzing market data, identifying trends and end-user behavior, and translating this information into valuable insights to support data-driven decision making.   💪 Her superpower is curiosity combined with orderliness. As a result, she is able to systematically build knowledge that can be used by different parts of the organization, and at the same time, she simply finds the work interesting. It gives her a balance between exploring new topics and keeping everything under control.   🤝 In the coming year, Agnieszka would like to get to know the company well and build a solid network of contacts - without this, it's difficult to effectively accumulate valuable knowledge, and this is the key to success.   🚀 Agnieszka, we welcome you to the team and wish you every success in your new role! #MarketResearch #MarketInsights

#ExpertAdvice #ContractorSupport 📈 Does your construction company have too few clients? Do you want to get good reviews out there? How to build a recognizable brand in the industry with a small marketing budget?   💎 We have prepared a guide to help you learn how to build your brand step by step, even with a small budget: ✅ Website - a professional, well-designed website is your business card on the web. Showcase your achievements, offers and give customers an easy way to contact you. ✅ Google My Business - register your business with Google My Business to be visible locally. Collect reviews from satisfied customers - they often determine other customers' choice of your company. ✅ Social media - use platforms like Facebook and Instagram to showcase your projects and build relationships with customers. ✅ Whisper marketing - the best advertising is word of mouth. Provide excellent customer service and positive referrals will come on their own. ✅ Networking - build relationships with other contractors and local business owners. Working together can open new doors for you. ✅ Competitor analysis - Take a look at what other companies in your industry are doing. Learn from what they do and make improvements in your own.   🔎 Learn more, get expert advice from Tytan Professional® (only in PL. For other language versions, copy the content of the article and paste into an online translator): https://lnkd.in/dDPa4TR2   #BrandEquity #TytanProfessional #JobWellDone.

#MeetOurTrainers #TytanAcademy 🤝 At Selena Group, we share industry knowledge during training sessions. Meet our Tytan Academy trainer!   👷 Tomasz Łakomski, Trainer - Technical Advisor at Selena Group, with more than 20 years of experience. Master's degree in civil engineering with construction license. Worked as a designer, engineer and construction manager. Expert in waterproofing, roofing and foundations.   ⚙️ When asked, "If you could invent a new construction tool, what would it be?" - he replies: Everything that is needed for construction has already been invented, but forgotten over time as part of the cult of novelty, modernity and youth. You just have to look for it.   💪 What are his coaching superpowers? Tomasz says: I don't have any superpowers. Just empathy, knowledge, experience, a bit of innate and learned personal culture, mutual respect and understanding. Intelligence and the ability to find common ground also help sometimes. I convey sound knowledge, not marketing descriptions. And of course modesty 😉   🎬 If his training were a movie, it would be a drama called "Understandably about difficult things".   ❓ The strangest question asked in his webinar was: "How do you know all this?"   👉 Join our trainings and benefit from the knowledge and experience of Tytan Academy Trainers (in PL only): https://lnkd.in/dAZqBUn4   #TytanProfessional #SelenaSupports #Selena4Pro

#BAU2025 📸 Looking back on the energy and innovation of our last presence at the BAU Trade Fair for Architecture, Materials and Systems, we’re even more excited to announce that Selena Group will be at BAU 2025 in Munich from January 13-17, 2025!   🤝 These snapshots remind us of the meaningful connections, live demonstrations, and groundbreaking discussions that made the previous event such a success. This is one of the most important industry events where innovation leaders and professional builders come together to showcase the latest solutions in construction.   👥 This year, we’re ready to do it all again – with even more innovations and opportunities to connect.   👷 Join us at Hall B6 | Stand 221 to learn more about high-performance products designed for construction professionals. Our team of experienced experts will be on hand to discuss solutions, showcase live demos, and explore partnership opportunities.   #TytanProfessional #JobWellDone. #Matizol #Selena4Pro BAU Insights

#GlobalExperience 🌍 Expansion is about understanding another country – says Krzysztof Domarecki, the main shareholder of Selena Group, in the latest interview for Rzeczpospolita.   🌐 As an experienced businessman and investor who has achieved undisputed success by introducing Selena’s products to over 100 markets, he shares his insights on international expansion. He emphasizes that the key to success is not only knowledge of the market, but above all understanding the local culture and conditions.   💬 “A method to overcome and understand cultural differences in business, which should be treated as a challenge, is to hire local employees. They know and understand local customs and can quickly translate them into the language of the corporation. The wisdom of many large companies is that they have learned to hire mostly regional managers,” says Krzysztof Domarecki.   👉 If you want to discover the secrets behind Selena Group’s global success and find out about the lessons we learned in different markets, read the full interview (in Polish, available in the paid section): https://lnkd.in/dW-rwP76   #InternationalExpansion #SelenaExperts

#CEOcomments 📊 What is the current situation of the Polish construction industry? What kind of management approach does it require from companies? What announcements from the Ministry of Finance are likely to affect the construction sector?   👉 Read the periodic commentary (in Polish) provided by Sławomir Majchrowski, CEO of Selena Group – link in the comment under the post.   #SelenaExperts #ConstructionIndustry #PolishBusiness #GlobalExperience

#PeopleofSelena #SelenaExperts 👨💼 We welcome Daniel J. González to the Selena Group! Daniel has recently taken on the role of Marketing Director at Selena Iberia.   🧭 He has a wealth of experience in marketing management in multinational companies, which will be of great value in the development of our marketing strategies at corporate and local level. Daniel will be responsible for leading the marketing strategy, brand positioning and business growth in Spain and Portugal.   💪 What superpower does he bring to his new team? Positive thinking and enthusiasm! His energy drives him to action and he wants to inspire others with it.   🎯 What does he want to achieve in the coming year? His goal is to add value to Selena Iberia's marketing team for the benefit of customers and sales results - after all, everything we do in marketing is for sales success!   🤝 We are confident that Daniel's energy and experience will fuel our continued growth! Welcome to the team, Daniel!   #MarketingStrategy   Quilosa - Selena Iberia, S.L.U.

#PeopleofSelena #SelenaExperts 👩💼 Agnieszka Gruszecka-Kuzaj, previously the Industry Division Director at Selena Group, is starting a new chapter in our company. On 15.11. she will take over the position of Regional Marketing Director, responsible for Central Europe (Czech Republic, Hungary, Bulgaria, Romania), Italy and selected export markets.   🧭 Agnieszka will play a key role in marketing strategy processes, especially those related to increasing Tytan Professional® brand awareness and aligning global activities with local markets.   🤝 She has been working for Selena Group for many years. She specializes in comprehensive product management: market analysis, understanding consumer needs and effective communication. She performs best in battle, that is, in contact with the customer 😉.   💪 Her superpower? It's the ability to communicate in a cross-cultural environment and the ability to implement processes efficiently, or as she says, "connect the dots" quickly. She is always open to new challenges. She emphasizes that these are what drive her.   😉 When asked about her professional dreams for the next year, Agnieszka replies with her usual energy: "I have a few!"... and as she is involved in many topics, she doesn't have time to talk about them.   👏 We congratulate Agnieszka and wish her every success in her new role!   #MarketingStrategy   Selena Bulgaria Tytan Professional Italia

#NoDrill #hybrids ⏳ Does it take too long to install heavy components? Is drilling a hassle for your construction team or building owner?   👷 Improve your team efficiency and customer satisfaction with Tytan Professional® FIX² Turbo GT (formerly Fix² GT) hybrid adhesive. Your team will swap the noisy drills and dowels for a reliable, fast and unobtrusive hybrid adhesive.   Why choose this product? 🔇 Zero drilling, zero problems - instead of tiring yourself out with a drill and risking damage to installations or structures, try FIX² Turbo GT adhesive. Forget the noise, dust and mess. ⏱⚡️ Save time and money - get the job done faster with innovative technology. Installs quickly indoors and out, without power or a vacuum cleaner. 💪 Speed and strength - the adhesive sets in the first second and after 3 hours it reaches 100% of its strength and you can already fully use the installed element. With a bonding strength of up to 400 kg per 10 cm², even the heaviest components will hold securely.   👉 How can zero-drill technology change your approach to installation? See for yourself: PL - artykuł: https://lnkd.in/d_FjnbRg PL - produkt: https://lnkd.in/d5Bs5Krj EN - product: https://lnkd.in/dBwKfGcV

#WorldEnergyDay 🔋 Today is World Energy Day! On this occasion, we wish you a lot of that positive one 😉.   🤝 At Selena Group, we focus on dynamic and “energetic” cooperation with construction contractors. We know that together we can build a better future and have a real impact on the construction industry.   🏡 That's why we create user- and environment-friendly solutions that increase the energy efficiency of buildings and the comfort of their use.   👩🔬 We continuously improve our products while maintaining the highest quality and efficiency. For example, by using innovative bio-based MDI in the Ultra Fast 70 foam (of our TYTAN / Quilosa brands), we have reduced its carbon footprint by approx. 45% compared to a version with standard MDI based on fossil resources (plant-based resources were accounted for using the mass balance method, and the carbon footprint was calculated for the “cradle-to-gate” cycle).   👷 And we do all this to make the professionals proud of a #JobWellDone and bursting with energy - not just on World Energy Day! #TytanProfessional #QuilosaProfessional #BeSustainable