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"Naked Resignation" is a new trend among Gen Z in China. This term refers to quitting a job without having a new one lined up. The main characteristic is that they don't look for backup options or worry about how much money they have left. They simply leave without a plan. The trend quickly went viral on local social media, with teenagers quitting their jobs to start living instead of "sitting around" in the office. For example, a 28-year-old shared his plans for his "naked resignation" period—he's going to learn English, travel, and get in shape. When asked about money, he politely declined to comment, but millennials mock them, saying they'll end up moving back in with their parents. How this trend will end is still unknown, but experts predict problems for those who decide to leave everything to chance. Due to the oversaturated job market in China, returning to their previous job will be more difficult, so Gen Zers will have to accept starting from the bottom.

This illustrated print is designed to promote Feltrinelli books. It addresses a common problem people often face while reading: too many distractions around them. This charming illustration takes us back to the basics of why reading is great, acknowledging the existence of distractions but showing how immersing oneself in a book can help shut them out. This campaign was created by the Italian advertising agency Tita.

Dior and Armani on the brink of scandal over labor exploitation and strange pricing policies. Luxury brands Dior and Armani are facing scrutiny after investigations into their production practices in Italy revealed many concerning details. For instance, the companies were found to be paying €53 and €93 for handbags that are resold in stores for €2600 and €1800. It’s important to note that these figures reflect the cost of labor alone, excluding materials, design, distribution, and marketing expenses. The workers themselves earn just €2–€3 per hour, producing goods worth tens of thousands of euros daily. These laborers are often hired without proper documentation, are made to live on the factory premises, and local labor laws are frequently violated. LVMH has yet to respond to the allegations, while Armani has stated that it has implemented control and prevention measures to minimize abuses in its supply chain. However, it is clear that these measures do little to address the fundamental issue of respecting human labor.

San Francisco, New York, Beijing, and Shanghai have topped the ranking of global startup hubs. San Francisco and its surrounding areas constitute the largest and most developed startup ecosystem in the world.

The BBC published an article on how AI is taking jobs from copywriters and content managers. The text provides an example of an IT company that reduced its content team from 60 people to just one. After fully automating its processes, the company decided to keep one person on staff to edit the materials produced by AI.

Mark Zuckerberg has been running Facebook for 20 years, which is exactly half his life. During this time, Amazon, Apple, Google, and Microsoft have each had 2-3 CEOs. Currently, in Big Tech, there are only two people who still run the companies they founded: Mark Zuckerberg and Jensen Huang of Nvidia.

Wealthy Gen Z Invests in Wine, Sneakers, and Jewelry According to data from Fortune, the younger generation is not interested in traditional paper assets and instead prioritizes tangible items. Gen Z investors are increasingly turning to alternative investments like fine wine, collectible sneakers, and high-end jewelry. These assets not only hold their value but often appreciate over time, offering both financial returns and a sense of personal enjoyment. This approach seems justified, as experts predict that Gen Z will become the wealthiest generation in history. With their tech-savvy nature and innovative mindset, they are reshaping the investment landscape and setting new trends in wealth management. Moreover, by investing in items they are passionate about, such as rare sneakers or vintage wines, Gen Z is blending personal interests with financial strategies, creating a more engaging and meaningful investment experience.

How Do Brands Use Multisensory Branding? According to a study by Rockefeller University, we remember 1% of tactile sensations, 5% of visual ones, and 35% of smells. Moreover, memories of scents can be stored in memory for 12 months with 65% accuracy. Most often, brands use specific scents for retail spaces. For example, the M&M’s World store on London's Leicester Square hired ScentAir to scent the store and create a more appealing atmosphere. Now the store smells like chocolate, evoking "edible" associations in customers and forming stronger emotional connections. One of the most striking examples of how scents work in retail is the signature scent of Massimo Dutti stores. Notes of coffee, lemon, and sandalwood are blended into a memorable composition, diffused through the ventilation and air conditioning systems. Massimo Dutti stores have the same rich aroma in all their stores worldwide, allowing customers to "feel the brand" even before they see the sign. Meanwhile, the legendary Lush, whose store scent spreads for many meters around, officially does not engage in store scenting—its perfumed products on the shelves take care of this task. In addition to ambient scents, brands also use sensory branding in advertising or when launching new products. For example, Beefeater installed strawberry-scented posters at Oxford Circus tube station as part of the Beefeater Pink launch campaign. Another important tool of multisensory branding is audio impact on the consumer. Audio branding involves creating recognizable sounds and/or melodies that evoke brand associations. An audio identifier is a 3-5 note melody, a short and memorable ringtone. The audio branding of Skype Technologies and the ICQ messenger are bright examples of working with sound, where recognizable sound accompaniment has become the brand's identifier. Today, multisensory branding is one of the most effective tools for influencing consumer emotions, improving actual economic performance, and building long-term emotional relationships with consumers.

Gen Z surprises again with their approach to work: 26% of young people have brought their parents to job interviews. For Generation Z, this feels more comfortable—they feel much more at ease and confident with their family present, although many HR managers find this approach unsettling.

How Influencers Affect Purchase Decisions: Sprout Social Study Key findings: - 49% of consumers make purchases daily, weekly, or monthly influenced by influencer posts. - 30% of respondents noted that their trust in influencers has increased over the past six months. - Almost all consumers (86%) make a purchase influenced by a blogger at least once a year. - 93% of influencers agree that the quality of a brand's existing social content affects whether they agree to a partnership. - Nearly half of bloggers charge between $250 to $1,000 per post. How often do you make purchases based on influencer recommendations?