Spotify
Address: 
Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. As of June 2024, it is one of the largest providers of music streaming services, with over 626 million monthly active users comprising 246 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
Latest news
- Nov 8: Spotify has rolled out an easier way to share podcasts to TikTok (and music, audiobooks, etc). Another new integration can add podcasts to your library as you scroll through Instagram as well.
- Nov 7: Buzzsprout has posted another record download share for Spotify: the app was responsible for 41.5% of all downloads in October. Apple Podcasts is up, however, to 30.4%. Downloads via web browsers almost halved month-on-month.
- Nov 6: Spotify will announce a new tie-up with airline Emirates today, with promotion on the airline’s in-flight front page for Trevor Noah’s podcast, and a mix of podcasts and music playlists on the system. Our Editor spotted the collaboration earlier this week.
- Nov 5: 20% of all digital ads on Spotify are video ads, according to new data from Guideline. Ad spending on audio ads was up 11% year-on-year; video ads slightly out-performed that at 12%.
- Nov 4: Spotify appears to have quietly changed its language about its analytics, dropping the claim that its definition of streams “align to the IAB definition of a download”. Specifically, stats for “streams” in Spotify are not de-duplicated by unique listeners - listen three times to an episode (from the same device), and you’d count for three “streams” but would be one IAB “download”. A “listener” in Spotify is de-duplicated through the life of your podcast; a “listener” according to the IAB guidelines works very differently. We’ve updated the section on Spotify’s stats in our article about how to understand podcast stats, as well as making other improvements to the article - feedback is always welcome.
Data credits: Google Maps, Podnews newsletter, Wikipedia