Veja como você pode se posicionar como autoridade e líder de pensamento em seu nicho de consultoria.

As a content creator on LinkedIn, I've found that consistently sharing high-quality, insightful content that demonstrates my knowledge and experience is key to establishing myself as an authority. This includes writing articles, posting thought-provoking questions, and participating in relevant discussions. By providing valuable insights and solutions, I build trust and credibility with my audience, positioning myself as a go-to expert.

In my experience, actively engaging with other users on LinkedIn is crucial for building relationships and expanding my network. This involves commenting on posts, participating in groups, and connecting with like-minded professionals. By sharing my thoughts and insights, I create meaningful conversations and establish myself as a thought leader within my community.

Creating a portfolio is a tiring task, especially if you have worked with many brands and do not have a repository of all that work. It took me about three months, including procrastination, to collect all the information I could. Another two weeks went into choosing which works to showcase and how to present it. Another two months to build the page from scratch (which you don't have to do). But I am glad I did that. It is a long-term investment worth the work.

As a LinkedIn manager, I understand the importance of crafting a strong personal brand that reflects my expertise and values. This includes optimizing my profile, creating a professional headshot, and developing a consistent brand voice across all my communications. I attract potential clients and collaborators who resonate with my message by presenting a polished and cohesive image.

In my experience, showcasing testimonials from satisfied clients on my LinkedIn profile and website has been incredibly valuable in establishing credibility. These testimonials provide social proof of my expertise and the value I bring to my clients. I reinforce my reputation as a trusted advisor and thought leader by highlighting positive feedback.

I cannot stress enough the importance of continuing one's learning journey. Even if you dislike conventional pedagogy (certificates, diplomas, degrees) the way I do, choose your own methods (reading blogs, white papers, and books or with hands-on experience). Even if it is not associated with your profession, choose something you are interested in. But just keep learning. It will help improve our cognitive abilities and make us better professionals and individuals.

Offer to speak or volunteer at events that are connected to what you do. I have worked with a lawyer who handles a lot of business clients on writing a book and we both build our brand in non-competitive way and it helped enhance both our credibility too