Como você pode ajudar uma empresa do portfólio a diversificar os fluxos de receita para garantir a sustentabilidade a longo prazo?

Understand the market and divide into three segments: 1. High Price High Margin - Make the product exclusive for the Elite class. It will have low volume but extremely high profit margin. 2. Mid Price Mid Margin - Place the majority of your product line in this segment where competition isn't tough. 3. Low Price Low Margin - This is suitable for highly competitive products having mass volumes, however the margin will be low. Keep minimum three products or services for your customers so that you have 9 offerings (3 variants of 3 each), that will help you in diversifying your revenue streams. All the best. Stay blessed. Have a successful business.

Founders should consider understanding the core customer needs. Why do they buy, and why would they choose the other options. Most often customers are unaware of other options and chose to stick with that they know.

It’s either you know enough, or have sufficient experience to offer unique insight on additional monetisation strategies- perhaps as a founder / ex-operator yourself, or you don’t. In the first case, sparring discussions can be useful to sharing your experiences and expertise that help the founders see things differently using first principles. If the latter, leveraging your networks and contacts of potential customers to validate whatever use case not previously explored can be useful to the founder to quickly validate or disprove that there is room to create value and monetise in a way not possible originally thought of. Exploring both options is useful but ultimately the market will decide.

Diversifying revenue streams is crucial for the long-term sustainability of any portfolio company. By exploring new markets, leveraging existing assets, and innovating product offerings, businesses can mitigate risks and enhance growth potential. Embracing digital transformation and developing strategic partnerships can also unlock additional revenue opportunities. A proactive approach in analyzing market trends and adapting business models ensures resilience and sustained profitability. Balancing risk and opportunity through diversification is not just a strategy but a fundamental practice for enduring success in a dynamic business environment.

First, I encourage a deep analysis of the core business to identify untapped opportunities. Then, I guide them in exploring adjacent markets or customer segments where their expertise can be leveraged. Strategic partnerships or acquisitions can accelerate this process. I also stress the importance of innovation investing in R&D to create new products or services. Finally, I ensure they maintain financial discipline, balancing growth with risk management. Diversification isn’t just about survival; it’s about thriving in any market condition.

Há 34 anos trabalhando na área de vendas, aprendi que uma das melhores estratégias para aumentar o LTV e a retenção de clientes, é realizando vendas de outros produtos/serviços aos mesmos. Quando você realiza novas vendas, você traz receita adicional a CAC zero, aumentando margem, engajando o cliente no uso de suas soluções mitigando o CHURN. No passado tive um negócio de reservas de hotéis, incrementados com a venda de passagens aéreas da GOL e, posteriormente criando a maior operação de aluguel de carros online no Brasil, aumentando significativamente o ticket médio por cliente. Concluindo, se o objetivo é crescer, os meios justificam os fins, logo nunca perca a oportunidade de criar outro produto/serviço e vender para seu cliente.

Companies with a single product line barely make any money. It's the product ecosystem that does. A good business has two types of products: Core product which is the main product the business is known for. The core product is 20% of the work but brings 80% of the revenues. Auxiliary products: These are recurring revenue products that provide value to customers over time. They are profitable if there is a solid ecosystem, and they are complementary to the core product.

Think about how you can build on what you've already got. Could you create a premium version of your product? Or maybe an entry-level option to capture a new segment? Look for ways to bundle offerings. The key is to choose expansions that leverage your current capabilities while opening new revenue doors.

Roasting data from market analysis, we can explore expanding (or even consolidating) the product line. Either by introducing new products, enhancing existing ones, or repurposing products for different markets, first-hand user data is invaluable in this process, as it provides direct feedback on customer needs and preferences. Feedback and ideas backed by this data, can help refine process and products, to meet the expectations of broader customer base. Offer both premium and affordable options, separate branding if necessary.

One thing that I have found valuable is attending trade shows in your market. This is often free (except for travel costs). You can spend a day or two walking around and talking to companies in the space. One of my medtech startups and I attended a surgical tech trade show and saw very strikingly what was happening in the market they were entering. We also met some prospective partners. Attending shows also gets you "out of building" and into the real world. It helps you ask different questions. One insight that came out of that surgical trade show was that some surgeons - notably cosmetic plastic surgeons - did not rely on insurance but had to help patients to find financing for their elective procedures - a key finding for the team.

Evaluate the existing revenue streams to identify which ones are the most profitable and sustainable. Identify any revenue streams that are overly dependent on market conditions, key customers, or products, and assess the risks associated with them.

Service diversification is a key strategy for helping a portfolio company expand its revenue streams and enhance long-term sustainability. It involves broadening the range of services the company offers, either by adding complementary services to existing offerings or by entering entirely new service areas. Here's how you can assist a company with service diversification: 1. Identify Complementary Services 2. Leverage Core Competencies 3. Enter New Service Markets 4. Strategic Partnerships 5. Cross-Selling and Upselling 6. Expand Digital and Remote Services 7. Enhance Service Quality and Innovation 8. Evaluate Financial Impact 9. Regulatory and Compliance Considerations

Consider adding services to your product mix. Maintenance contracts, consulting, or subscription models can be goldmines. They not only bring in steady cash but also keep you close to your customers. This closeness can spark ideas for new products and set you apart from the competition.

Service diversification offered alongside existing products enhances customer value and generates additional revenue. Having access to first-user data provide insights on how to best integrated into the company’s offerings. Knowing which services are in demand and how to best implement them, allow useful rather than wasteful diversification.

Ideally, all VCs themselves should be strategic partners to a company. Good VCs have a powerful "action oriented network" available on their phone call. This includes both potential customers and other investors. But also, some other areas where VCs can totally help are PR, Media Access, Government Collaborations, Hiring etc. Strategic partnerships thus must be thought from a wider lens. My thoughts. 1. Start with getting referrals to customer leads if you are in B2B or B2G 2. Make sure they know when you need help in other key areas 3. Follow up and close loops. Sometimes you get help post following up a little, but in case it's given to you, everyone wishes to know how it turned out so one must close loops. You are good to go!

Forming strategic partnerships allow for diversify revenue streams, especially those who offer complementary products, services, or market access, opening up new channels for revenue, reduce costs, and increase market reach. Partners with aligned goals and strategies, leads to successful collaborations. Tapping into professional networks, (re)negotiating terms, and setting up mutually beneficial collaborations can be strategic moves that ensure company to excel in razor thin margin industries.

Benefits of Strategic Partnerships Market Reach: Partnerships can help businesses tap into each other's customer bases and distribution channels, expanding their market reach. Resource Sharing: By sharing resources, expertise, and capabilities, businesses can reduce costs and enhance their competitive advantage. Innovation and Growth: Collaborating with partners can lead to the development of new products or services and accelerate growth

Don't go it alone. Look for partners who complement your strengths. The right alliance can fast-track your entry into new markets or bring in tech you'd struggle to develop alone. Remember, good partnerships create value that neither party could achieve solo.

Partnerships are great force multipliers to strengthen the firm's position in the market. Most often the firm should have a clear understanding how the partner companies should be leveraged. In my experience lot of firms fail in execution. For example, a consulting firm partners with a tools vendor to enhance their automation pitch. Most often the partner may not be leveraged due to lack awareness within firm's employees on the capabilities that partner can bring. This area needs to be strengthened liaisoning with partner firm.

Expanding into international markets can significantly increase revenue streams. Analysing global markets, entering regions with high growth market potential, navigating regulatory environments, cultural nuances, and competitive landscapes are key steps. Ensures expansion strategies are tailored to specific regions, complying to best practices, and true glocalisation with sensitivity.

International expansion is a strategic move that allows a portfolio company to diversify its revenue streams by entering new geographic markets. Expanding internationally can increase market share, reduce dependence on a single market, and tap into emerging opportunities. Here's how you can assist a company with international expansion: 1. Market Research and Selection 2. Entry Strategies 3. Adapting Products or Services 4. Building Distribution Networks 5. Understanding and Managing Risks 6. Human Resources and Talent Management 7. Funding and Financial Considerations 8. Marketing and Sales Strategy 9. Compliance and Governance 10. Monitoring and Evaluation

The world's a big place – use it. But be smart about it. Each new market needs its own strategy. Consider local partnerships or even acquisitions to hit the ground running. Going global isn't just about more revenue – it's about reducing your risk by not having all your eggs in one basket.

Hedge through international trade, export & import can be very efficient, effective and expedient way to keep profits up whilst minimizing losses as long as you know how to navigate. What kind of portfolio company? Portfolio Management without profiling? Does not make sense.

Analyze existing assets, such as technology, intellectual property, or customer relationships, to explore new revenue opportunities. Develop strategies to monetize underutilized assets, such as licensing, franchising, or creating digital platforms.

Make innovation everyone's job, not just R&D's. Encourage wild ideas and quick experiments. Set aside resources for innovation – it's an investment in your future. A company that innovates is a company that stays ahead, constantly finding new ways to bring in revenue.

Say you have found new markets or see the change in your customers behavior, you not only need to think on product innovation but you also need to look at the pricing strategy. You cannot have same pricing strategy for all the markets as every market is different due to their inherent culture.