Como você lida com uma situação em que um microinfluenciador não cumpre os prazos acordados?

Micro/macro influencer it doesn't matter delays are delays. Try to talk about it ASAP, and get to the heart of the problem so both parties can have clarity on how to move forward. Everything is situational so if the missed deadline was a critical piece of the puzzle that might be your fault for not setting up the correct contingency plan. Human error is real and sometimes we just can't also expect things to go down without any mistakes.

If a micro-influencer misses a deadline, check how it affects your campaign. Is their post really important? For example, if it’s for a big launch, the delay could cause problems. Look for quick fixes, like using other content you have ready. Understanding the impact helps you figure out what to do next and talk with the influencer to solve the issue.

Address the situation promptly by communicating concerns, renegotiating deadlines if necessary, and reinforcing the importance of meeting commitments.

After assessing the impact of a missed deadline, talk to the micro-influencer openly and kindly. They might have a good reason for the delay. Ask about what happened and share your concerns about the timing. Focus on finding a solution together, showing you understand but also highlighting the importance of sticking to schedules. This keeps your relationship strong and your campaign on track.

No matter who you reach out to, keep it polite, to the point and with utmost respect. It should be mutual and should aim at finding a solution, making it easier to meet deadlines.

Once you understand the delay, work together on solutions. If the influencer needs more time, set a new deadline. If there was confusion about the project, clarify your expectations. Offer extra help or resources if needed. Be flexible, but keep your campaign goals in mind. The aim is to support the influencer while ensuring the campaign stays on track.

As an Influencer Marketing Manager, I faced a situation where a micro-influencer missed agreed-upon deadlines for a crucial campaign. Rather than reacting hastily, I reached out to understand their challenges and opened a dialogue. We discussed the reasons behind the delays and explored feasible solutions together. Ultimately, we adjusted the timeline and prioritized key deliverables. In return, I offered flexible deadlines for the remaining content. By negotiating solutions, we not only salvaged the campaign but also demonstrated mutual respect and professionalism, fostering a stronger working relationship for future collaborations.

After finding a solution, update your contracts to include new deadlines or terms. This could mean adding new dates and outlining steps for future delays. Putting everything in writing ensures both you and the influencer are clear on what’s expected. It also provides a reference if issues pop up again, keeping your collaboration smooth and professional.

With new agreements set, keep an eye on the micro-influencer’s progress. Regular check-ins offer support and keep communication flowing. This isn’t about hovering, but about helping them stay on schedule. Being engaged means you can quickly solve any new problems that come up, ensuring the campaign moves forward smoothly. Your involvement shows you’re invested in their success and the campaign’s success.

Use this delay as a chance to improve your strategies. Evaluate if your influencer selection process needs tweaks or if initial communications can be clearer. Reflect on your response and think about what could be handled differently next time. Learning from these real-world experiences will sharpen your skills in managing influencer relationships and enhance your campaign’s success.

Unfortunately, this is a part of influencer marketing. Not everyone will meet deadlines. Always make a note of it, and always give yourself buffer time for campaigns when possible. Use these moments to continue updating your contract templates. Plus, keeping a list of influencers who always deliver on time can help you in sticky situations as well!

Addressing Missed Deadlines with Micro-Influencers: Clear Communication: Open a dialogue to understand reasons for the delay and communicate expectations clearly. Flexible Solutions: Offer support or adjust timelines if feasible, considering unforeseen circumstances. Contractual Clarity: Refer to the contract terms for guidelines on consequences or renegotiation. Performance Evaluation: Evaluate past performance to gauge future reliability and adjust collaboration accordingly. Continuous Feedback: Provide constructive feedback for improvement while maintaining a professional relationship.

Also make sure your briefs are clear and reasonable. There are so many times I see a brief where a brand has unrealistic timeline expectations for the deliverable(s). Think of how long they may need to use or get used to the product to come off authentic, if they need to film outside, give grace of weather, if they mentioned trips and more, be understanding that this might not be the right time to take on this partnership if you need to hit strict deadlines.