When you design a product, something as iconic as a car, the balance between aesthetics and functionality isn't a balance at all. They are the same. Design is not just how it looks but how it functions. If something is beautiful but doesn’t function seamlessly, it’s a failure. Likewise, if it functions well but lacks beauty, you’ve missed an opportunity to create something great. So, for a concept car, every decision should come down to this: does it simplify and enhance the experience? Strip away everything that’s not essential, and what’s left should be stunning and intuitive. Beauty comes from clarity, and clarity comes from functionality. It’s not about compromise but achieving harmony between the two.

Balancing aesthetics and functionality is indeed essential across various design fields, as it influences both the performance and appeal of a product. In car design, for example, the sleek, aerodynamic shape not only enhances visual appeal but also reduces air resistance, improving fuel efficiency and speed. Similarly, in architecture, while a building’s form must be visually pleasing, it also needs to be structurally sound and serve its intended purpose. Fashion design follows the same principle, where garments are crafted to not only look good but also ensure comfort and utility.

Vehicle Design is all about evoking emotions in the user. I believe that this is the main goal and what differentiates iconic Design from average Design. Design is a direct reflection of the functionality and the purpose of the Vehicle. Concept car presents the company's future vision, both in Design and functionality. But, what "sells" the project is the first impression - the "look and feel" of the Design, the emotion that " I must have it". I don't think that there is a reason to select between aesthetics and functionality, we live in a unique period where we can have both of them :)