Você se depara com visões criativas conflitantes de sua equipe. Como você escolhe o caminho certo a seguir?

We had a lively debate about using ChatGPT for content creation. One teammate feared it would kill creativity, turning our content into bland, generic pieces. Another argued it would boost productivity, helping us generate ideas faster. But the real concern was that not everyone, especially newer writers, knew how to use it effectively. Without the right skills, ChatGPT could lead to low-quality content and harm our brand's voice. So, we focused on the facts. We decided to provide training to ensure everyone could use ChatGPT responsibly. This way, we maintained our creative spark while also tapping into the productivity benefits ChatGPT offers.

O brainstorming de ideias vem junto com a clareza da contribuição de um time. Assim que ideias surgem os pensamentos diferentes tomam forma e o que não pode se perder é o propósito do encontro. Inovação é construção a várias mãos.

Start by thoroughly assessing each creative vision presented by your team. Understand the underlying goals, strengths, and potential challenges of each approach. This evaluation helps you identify which vision aligns best with the project’s objectives, target audience, and overall strategy.

The first step is for you to perform an in-depth scan of the different points of view to understand the context and the starting point.

I agree with understanding where the creative vision is coming from. One of the ways to be able to do this is to conduct individual meetings to understand personal aspirations.

Engage the team in structured discussions where each idea is given equal time to be presented and analyzed. Encourage building on ideas by implementing a fundamental rule of using "AND" instead of "BUT" during the discussion. This approach fosters collaboration and helps create a more inclusive and constructive environment.

During a recent product brainstorming session, I facilitated a structured debate on two competing feature ideas. I divided the team into small groups, each tasked with presenting the pros and cons of their assigned feature. Each group had the opportunity to challenge the other, focusing on the idea's impact on user experience, technical feasibility, and alignment with business goals. To ensure respectful dialogue, I set clear guidelines that focused on the ideas rather than the people behind them. I also encouraged quieter team members to contribute by creating smaller, inclusive discussions. This debate not only sharpened our ideas but also fostered team collaboration and uncovered potential issues early on.

Foster an open and respectful debate where team members can discuss and defend their ideas. Encouraging debate helps surface the most compelling aspects of each vision, allowing the team to explore different possibilities and refine their thinking through constructive dialogue.

Criatividade geralmente começa com um grupo de pessoas debatendo sobre novas maneiras de se fazer algo. Portanto, incentive o debate. Inicie a conversa, onde querem chegar e conversem para entender quais maneiras é possível chegar no objetivo desejado.

A structured debate among team members is an effective way to align visions and ensure that all perspectives are considered. However, it is important to set ground rules, encourage participation, and moderate the debate to ensure everything discussed is relevant to the goal. This debate should determine the next steps forward. Key points should be taken, and the ideas should be filtered. After the debate, the team members whose ideas are deemed less relevant should accept that their ideas will not be utilized or are better suited for other projects.

Look for opportunities to merge the best elements of conflicting visions into a cohesive approach. By combining strengths from different ideas, you can create a solution that satisfies multiple perspectives, resulting in a more innovative and well-rounded creative direction.

Tecnologias, principalmente com IA, serão cada vez mais presentes no nosso dia a dia, porém, não podemos depender 100% dela para que faça o nosso trabalho. Uma boa maneira é mesclar algumas fontes diferentes, tanto dentro da equipe com diferentes maneiras de pensar, quanto com tecnologia para ver quais opções podem fornecer para expandir a linha de raciocínio.

If you have understood the starting point and the different points of view, the smart thing to do is to look for synergies between complementary ideas to achieve much stronger and more solid approaches.

After a healthy debate, the team should have found common ground, allowing for the merging of diverse perspectives. This synthesis of ideas leads to a more comprehensive and creative solution that aligns with the team’s collective goals. By integrating the best elements from each vision, the team not only leverages individual strengths but also fosters a sense of shared ownership and collaboration. This approach ensures that the final direction is innovative and inclusive, reflecting the collective input and commitment of all team members.

Em meus workshops e mentorias em criatividade, costumo propor vários exercícios de geração e seleção de ideias. Sempre parto do princípio - e ensino isso aos meus alunos - de que a criatividade não nasce do nada, é uma combinação e adaptação de ideias já existentes, muitas delas advindas da natureza. Uma das formas de trabalhar ideias conflitantes e incentivar que o grupo sintetize essas ideias e propor que eles as combinem, de forma a aproveitar o melhor de cada ideia. Imagine que, se hoje você pode ir até uma loja de móveis e comprar um "sofá-cama", é porque antes, já haviam inventado o sofá e a cama. Só foi necessário combiná-los para criar um novo produto.

Prototyping is a tool that will allow you to provide something very necessary in an intangible context, which is precisely to achieve tangibility as much as possible. Use Marvel App as a recommended tool.

If possible, prototype or test the competing visions on a small scale. This practical approach allows you to gather real-world feedback and see which ideas resonate most with the target audience. Testing concepts can provide clarity on which vision is most viable and impactful.

Data-driven decision-making is paramount to organizational success. By conducting tests, organizations can gather concrete data and insights that inform the decision-making process. This approach ensures that attention is directed toward the most relevant and impactful ideas, ultimately leading to more successful project outcomes.

After gathering input and testing, make a decisive choice on the path forward. Clearly communicate the reasoning behind your decision to the team, ensuring that everyone understands the rationale. This decisiveness helps maintain momentum and unity as the project progresses.

- Listen to all ideas. - Identify common goals. - Evaluate potential impact. - Seek team input on pros and cons. - Consider feasibility and resources. - Make a decision based on alignment with goals. - Communicate the choice clearly to the team.

Making a final decision after debates and testing requires a structured approach to ensure the best path forward is chosen. It is essential to align objectives, resources, and risks before making the final decision. Once the decision is made, it should be communicated clearly to the team, allowing for proactive engagement during the implementation planning phase.

You should always learn from the whole creative process, from successes and mistakes. But above all from the whys and wherefores of the decisions made during the creative process.