Emergency response should be used as an opportunity to introduce the concept and process of recovery. The same period should also be utilized in laying a strong foundation for implementing long-term recovery and reconstruction work. Awareness raising and knowledge building should integrate elements of disaster recovery and inform local communities about their expected role in imlementing recovery programme in the field. The humanitarian actors shoud develop good insights of the local authories' and beneficiaries' existing capacity and expections, and thus plan the recovery programme accordingly. If effectively & smartly implemented, the initial period of response could also be helpful in strengthening disaster preparedness in the region.

In an emergency, the immediate focus is on saving lives and protecting property. This often involves rapid deployment of resources, swift decision-making, and effective communication. However, even amidst the chaos, emergency managers must also begin considering long-term recovery. This involves assessing damage, planning for rebuilding infrastructure, and ensuring support systems are in place for affected individuals. Striking a balance between immediate response and future recovery demands adaptability, foresight, and a comprehensive understanding of the situation's evolving needs. It's a dynamic process where prioritizing the present must coexist with preparing for the future.

The first thing to do, is to semi-split those teams, provide a coordination structure and insist on clear communication. The Six words that will alter any operation are: Real-time • Street-level • Information-sharing... • Get a sense of current reality, pronto. • Understand what things will be like tomorrow, in 2 days, next week, if key items aren't remedied • Have at least one person, looking 'big picture,' in order to support the long-term recovery All that said, the most critical thing to do, is full engagement with the local, regional & national (iconic) private sector. After life & safety, we must do everything we can, to immediately protect jobs and the long-term viability of businesses remaining in the geographic.

The trick lies in maintaining a dual approach: Immediate responses address the urgency, while future recovery plans ensure sustainability. It's about acting swiftly without undermining long-term goals.