Você está enfrentando feedback conflitante em uma função de estratégia de marca. Como você decide em quais fontes confiar?

Start with the user and all else will follow. Your end users should inform the right brand strategy to adopt. If pursuing a forward looking strategy then prioritize feedback from the founder or CEO who is driving the future direction of the product.

The first step is to actively listen and clarify the points raised. Schedule one-on-one meetings with stakeholders to understand their perspectives deeply. Document their feedback to identify common themes and discrepancies. Next, analyze the feedback against your brand objectives and market data to determine which insights align with strategic goals. Collaborate with the team to develop a unified vision that incorporates the most valuable input while addressing concerns. Lastly, communicate the refined strategy clearly, emphasizing how it resolves the conflicting feedback and aligns with the brand's mission. Continuous engagement will foster alignment and support moving forward.

Brand strategy is an iterative process and needs continuous feedback and review. One way to ensure that one is building in the right direction is to always start with the end user. Define the end user and what aspiration / need of the end user is the brand/ solution fulfilling. Once this is defined, there is a clear why behind it. Conflicting feedback then, when aligned with the brand "why", needs to be evaluated with clear lens of does it take the brand forward in the journey, or does it take it away from the path completely.

Sometimes the conflict of sources is a context problem. In addition, we have to separate the data from the insight or the interpretation. When conflict persist, is good to have a third party analyze the sources and bring a perspective from both

In my opinion there is no Such thing as good and bad feedback but rather feedback that supports the mission and feedback that distracts from it.. knowing your goals, purpose and vision are crucial just as knowing destination and route criteria are critical for a sat nav

While it is important that the feedback received resonates with your brand's values and long-term objectives, it’s also critical to understand following things : 1. Authenticity of the resources 2. Is it the right audience for your brand that is giving out feedback 3. What are the people for whom your communication was build speaking about it

Align with Business Goals Focus on Objectives: Choose feedback that aligns with your company’s overarching goals and brand values. If a suggestion takes you off course, it’s okay to sideline it. "If the feedback doesn’t help you hit the target, it’s just noise." Strategic Fit: Make sure the feedback you act on fits the long-term brand strategy. Quick fixes might feel good now, but you’re building something that needs to last. "Think of it like constructing a building—strong foundations matter more than flashy decor."

Navigating conflicting feedback is crucial in brand strategy. The key is to prioritize alignment by considering the source's expertise, their understanding of your target audience, and their alignment with your brand's core values. For instance, while working with a sustainable clothing brand, feedback from eco-conscious influencers held more weight than feedback from fast-fashion enthusiasts. This approach ensures your brand strategy resonates with your ideal customer and strengthens your brand identity.

- Trust feedback from sources with proven industry experience, a strong understanding of your brand, and a track record of successful strategy implementation. - Cross-check feedback against data-driven insights and the overall objectives of the brand to ensure decisions align with long-term strategic goals.

Trying to please everyone will simply dilute your brand. Stay true to its purpose and values, that is the only compass you really need. And if feedback is polarized, it’s actually a good thing! It means you are being bold enough for people who believe the same as you do to support you and for those who don’t to leave.

You must look for commonalities or recurring themes in the feedback. Consensus among multiple credible sources can indicate valuable insights.

When feedback is polarized, finding consensus can be beneficial. This doesn’t mean compromising on all points but identifying common ground where possible. Engage stakeholders in discussions to understand the reasoning behind their views. Open dialogue often reveals underlying concerns that can be addressed without deviating from your brand's strategy. Sometimes, the best approach combines various perspectives, creating a solution that strengthens your brand's position while maintaining alignment with your core objectives.

When feedback is polarized, building consensus can help find a balanced approach. This doesn’t mean settling for every point, but rather identifying areas of agreement that align with your brand’s strategy. Engage stakeholders in open discussions to uncover the reasons behind their perspectives. This dialogue can reveal underlying concerns and allow for adjustments that address these issues while staying true to your brand's core objectives. Often, a blended approach incorporating diverse feedback can lead to solutions that strengthen your brand’s position and foster broader support.

Seeking consensus can help find common ground and address underlying concerns. _Seeking consensus:_ Look for areas of agreement among stakeholders. Facilitate discussions to understand the rationale behind each perspective. Foster open communication to uncover underlying concerns.

Impact assessment should be a proactive, not reactive, process. Conduct a thorough cost-benefit analysis for potential changes. Consider both quantitative metrics (sales, market share) and qualitative factors (brand reputation, customer loyalty). Factor in the potential for unintended consequences. Sometimes, the most promising feedback can lead to unexpected challenges. Build in a testing phase to mitigate risks and gather real-time data on the impact of changes. Remember, the goal isn't just to react to feedback, but to strategically leverage it for sustainable growth.

Imagine if Netflix had stuck to DVDs, fearing the risk of streaming. Short-term gains can blind you to long-term consequences. When evaluating feedback, don’t just ask, "What if this works?"—ask, "What if it doesn’t?" Consider the ripple effects: will this feedback strengthen your brand’s future, or merely patch up today’s problems? Trust the feedback that aligns with where your brand could be, not just where it is. Every action based on feedback shapes your brand's legacy. The real risk isn’t in acting, but in acting without foresight.

When facing conflicting feedback in a brand strategy role, prioritize sources based on their relevance, expertise, and alignment with your brand’s goals. Trust feedback from key stakeholders, like core clients or internal teams with deep brand knowledge. Consider the consistency of the feedback across different sources; patterns can indicate broader trends. Evaluate the credibility of the sources—those with a proven track record or deep industry understanding should weigh more heavily. Balancing this with the brand's vision ensures that decisions are well-informed and strategically sound.

When facing conflicting feedback in a brand strategy role, it's important to evaluate the credibility and expertise of the sources providing the feedback. Consider their track record, industry experience, and knowledge. Additionally, assess the consistency and coherence of the feedback. Look for patterns and common themes to identify reliable sources. Seek input from a diverse group of stakeholders to gain different perspectives. Ultimately, trust your own expertise and judgment, taking into account the specific context and goals of the brand strategy.

Think about the possible effects of responding to the input. Consider both the immediate and long-term effects on your brand. Consider how modifications could impact your present marketing, consumer perceptions, and market position in the near future. Consider how these changes will affect your brand's development, reputation, and long-term strategic goals. You may make well-informed decisions that strike a balance between listening to input and upholding the integrity and vision of your brand by considering both the present and the long term effects. This thorough assessment makes sure that what you do supports the long-term success of your brand.

Imagine if Kodak had detached from their love for film and embraced digital early on. Emotional attachment can cloud judgment, turning feedback into a threat instead of an opportunity. Strip away personal biases and look at feedback through the eyes of your audience. Objectivity isn’t about ignoring your instincts—it’s about balancing them with a clear-headed assessment. Consider all angles: how will this decision play out in the real world, beyond your initial reaction? Detachment isn’t cold; it’s the key to making choices that truly serve your brand’s future.

Remember that YOU are not necessarily your target customer. Those '5 whys' that we're coached to ask our customers are what you should be doing yourself when feedback makes you defensive or hits you in your gut. Don't reflexively choose to believe the feedback that aligns closely with your perspective. Ask yourself: what exactly about this bothers me so much? Why am I feeling this way? Why might that be? And - why did I lean toward this other feedback? This is about what's best for the brand and the consumer, and your job is to consider both thoroughly and dispassionately - understanding the motivations that underpin both.

Emotional detachment is crucial when evaluating feedback. One tip I’ve found helpful is to always remind myself who the customer is. While I strive to do what I love in my work, I understand that my passion doesn’t always align with the market’s demands. The key is finding the right balance between pursuing what I love and delivering what people are willing to pay for. This perspective helps me stay focused and adapt my approach to create value that resonates with both myself and the audience.

Making objective conclusions requires digesting feedback with emotional detachment. Emotions have the power to impair judgement, resulting in skewed perceptions or responses that might not be optimal for your business. Remaining objective allows you to assess feedback on its own merits, concentrating on facts, reasoning, and how well it fits in with your brand's objectives and strategy. With this strategy, you may give priority to comments that genuinely offer value while coolly handling criticism or ideas that might not be pertinent. In the end, emotional separation facilitates the ability to make more logical, successful judgements for your brand.

In my experience it's critical to distance ourself from the feedback. Try and see / hear the feedback from a third person's perspective or a 'witness' perspective. This makes it much easier to listen to feedback objectively and emotionally detach yourself from what's being said.

When faced with conflicting feedback, the best approach is to grasp an understanding of the reasoning behind each. Analyze this information with the goals and objectives of the strategy and dig deeper to see if they can add value. Picking apart these conflicting feedbacks you may find valuable insight within them. The most important thing is to remember the goals and objectives will help guide your way.

Few things to consider in short while facing conflicting feedback in brand strategy - credibility of the source - Relevance to brand mission and goals - Is it well evaluated - If it's data-driven insights - long term and short term impacts - market trends

I think this is a very important point. Brand strategy is often iterative and evolves over time together with our fast paced and ever changing marketplace. If opinions differ, it may be that stakeholders are viewing our strategy through a different lens depending on where they joined the journey. The answer as always, is to communicate often, clearly and with respect for others.

Trust the data, but more importantly your intuition never lies. Take an iterative approach: -phase your brand strategy implementation -measure each phase with clear tracking -continue to optimise each phase with human intelligence