Você está enfrentando resistência em sua proposta de estratégia digital. Como você pode conquistar seu chefe?

Always ensure that digital strategy aligns with the company’s objectives—whether driving revenue, improving CX, cutting costs, or increasing efficiency—I propose a targeted approach. Focus on delivering measurable ROI, detailing financial benefits and long-term gains. Implement the strategy in phases and in collaboration with cross-functional teams ensuring a well-rounded, stakeholder-supported plan, manageable investment, reduced risk, and flexibility for course correction. Lastly, show that you are open to refining the strategy, demonstrating adaptability and commitment to achieving the best outcomes for the company.

Understand the Pushback - Identify the core objections: Clearly understand the reasons for the pushback. Are there concerns about budget, resources, time, or the potential return on investment? - Empathize with their perspective: Show that you understand their viewpoint and concerns. This builds trust and rapport.

I always like to frame proposals as "experiments", as in "let's test this for 90 days and see what happens." I like to frame any proposal with a hypothesis, including key metrics that I want to track and to clearly define what success looks like. That way, it doesn't feel like you're asking your boss to take a big and permanent risk but rather, engage in a fact finding mission. I would highlight the importance of testing our assumptions, gaining real-time feedback, and the ability to refine and respond in a way that ensures we have a successful initiative.

Consider bribery. Fiscal or emotional, or both, as the situation dictates. Seriously though, can we stop with the AI generated gamification of LinkedIn? I'd love to go back to legitimately thoughtful and helpful discourse. This is assuredly not the path (forward? backward?) toward what made this network an essential part of my career over the years.

I once faced significant pushback on a digital strategy proposal I was sure would transform our operations. My MD was concerned about budget and disruption. Instead of pushing harder, I stepped back and refined the plan. I broke it into phases, showing how we could implement changes with minimal impact on current operations. I also highlighted how, over time, the strategy would actually reduce costs. It wasn’t just about defending my ideas; it was about addressing their concerns with a solution-oriented mindset. That shift in approach not only won the team over, but it made the proposal even stronger.

One thing I have found helpful is to understand the concerns/reservations and provide alternative options ( could be phases or a pared down approach where budget is the key decision driver). Adjusting the proposal not only shows flexibility but also demonstrates that you listened and are willing to adapt, support your immediate team and align with the organization’s outlook.

One thing to factor in is knowing when to hold ‘em and when to fold ‘em. Sometimes it’s not worth the fight. Evaluate your proposal based on past wins and losses, and craft a strategy that clearly demonstrates its value. Present your idea with solid evidence—data, case studies, and anticipated ROI—that aligns with your boss’s priorities and the company’s goals. However, bosses don’t always see eye to eye, and it’s often better for your time and sanity to adjust. This doesn’t mean giving up but framing your ideas to resonate with their vision. Find a middle ground, remain flexible, and keep the door open for future opportunities to revisit your ideas.

When facing pushback on your digital strategy proposal, refining your approach is key to winning over your boss. Start by gathering detailed feedback to understand their concerns. Next, adjust your proposal to address these points, highlighting the alignment with the company’s overall goals. Incorporate data that supports your strategy, emphasizing potential ROI and benefits. Simplify complex ideas with clear visuals or concise summaries. By showing flexibility and a strong understanding of both the strategy and your boss's perspective, you can demonstrate the value of your proposal more effectively.

1. Align with Business Objectives: Demonstrate clear ROI: Quantify the expected return on investment for each proposed initiative. Highlight strategic fit: Clearly articulate how the strategy aligns with overall company goals. Showcase revenue generation: Emphasize how the digital strategy will contribute to top-line growth. 2. Strengthen Data-Driven Insights: Provide concrete evidence: Back up your claims with data and market research. Use compelling visuals: Present data in a clear and visually appealing format. Showcase competitor analysis: Demonstrate how your strategy differentiates from competitors.

Nothing speaks louder than proven success. Present case studies, examples, or previous projects where similar strategies yielded positive results. If possible, relate these examples directly to your company's situation, showing how your proposal can lead to comparable success. This approach not only boosts confidence in your strategy but also reassures your boss that you’ve considered the implications and are focused on delivering measurable outcomes.

A few weeks ago, I faced pushback on a digital strategy proposal I believed in. It was frustrating, but I realized that nothing speaks louder than success. So, I did what I did best—I dug into the data and found examples of similar strategies that had worked elsewhere. These were mostly from clients I had worked with previously. The clincher: helping my boss to see how these strategies had boosted efficiency and revenue. Then, I tied those results to the strategy I just proposed. Results are what everyone is concerned with. Lead with results and explain the details afterward. It works.

When doubt exists doubling down on successes is a good way to go. A tactic I have used a few times was to set up a pilot after hours. Putting in the effort to transform an idea from a conversation to something visual and engaging goes a long way. No boss says no to results.

El éxito es el argumento más persuasivo. Comparte historias de cómo estrategias digitales similares han transformado a otras organizaciones. Enfócate en resultados tangibles: mejoras en eficiencia, aumento de ingresos, o una experiencia del cliente significativamente mejorada. Al presentar estos casos reales, no solo demuestras que el éxito es alcanzable, sino que también ofreces una hoja de ruta de lo que podría lograrse en tu propia empresa. Como decía Tony Robbins, "El éxito deja pistas", y al seguir estas huellas, inspiras confianza y acción dentro de tu equipo.

How to Share Your Successes Effectively: Quantify Your Achievements: Use specific metrics and numbers to highlight your past successes. For example, instead of saying "increased website traffic," say "increased website traffic by 25% in six months." Relate to Current Proposal: Show how your past successes directly relate to the proposed strategy. Explain how the learnings from previous projects can be applied to the new initiative. Highlight Business Impact: Focus on how your previous work contributed to the company's bottom line. Showcase how your digital efforts have generated revenue, increased market share, or improved customer satisfaction.

Trabalhei em uma empresa industrial cujo diretor era relutante em adotar o mundo digital e atuar como 3P. Expliquei a importância da transformação digital para o setor, destacando seus benefícios para a marca e o conhecimento do público. Ao perceber a resistência dele, busquei apoio de líderes de outros setores que compartilhavam minha visão. Juntos, criamos uma apresentação mostrando as vantagens do digital e elaboramos um plano para um teste inicial. Conseguimos convencer o diretor, e hoje a empresa está presente em todos os canais digitais, aproveitando os benefícios dessa transformação e se conectando com o seu público-alvo.

To gain your boss's support for the digital strategy, remember that you don't have to do it alone. Engage colleagues who are already on board with the idea. By involving allies from various departments, you can present a well-rounded perspective on how the strategy benefits the entire organization. Their support adds credibility to your proposal, demonstrating to your boss that the initiative has broad backing across the company, which can be a persuasive factor in securing approval.

Identify Key Allies Identify supporters: Determine who within the organization is likely to support your proposal. Assess their influence: Evaluate each ally's level of influence on your boss. Build relationships: Strengthen your relationships with these individuals. Communicate Effectively Share your vision: Clearly communicate your strategy and its benefits to your allies. Seek their input: Involve them in the development of your proposal. Address their concerns: Anticipate and address potential concerns your allies might have.

– Eines Tages bei der Arbeit … habe ich erkannt, wie wertvoll es ist, Verbündete aus verschiedenen Abteilungen in digitale Projekte einzubinden. – Meiner Erfahrung nach … stärkt es den Vorschlag enorm, wenn Kollegen aus unterschiedlichen Bereichen ihre Unterstützung und Sichtweisen einbringen. – Etwas, das ich hilfreich fand … war, gemeinsam eine breitere Perspektive zu bieten, die zeigt, dass die digitale Strategie dem gesamten Unternehmen zugutekommt und nicht nur eine isolierte Maßnahme ist.

In meinen Augen ist es wichtig, die richtige Auswahl an Verbündeten / Experten zu haben und nicht zu viele in einen Termin mit einzubinden. Zudem fand ich es immer sehr hilfreich, vorher schon Kontakt mit möglichen Verbündeten aufzunehmen und dies zu kommunizieren, so dass der Chef noch stärker das Gefühl bekommt, dass das Team alles im Griff hat

The power of conviction will help alleviate concerns and provide reassurances necessary to help the stakeholders realise their budgets are being well spent. The key statement of not going ahead means competition will seize the advantage. Don’t over think and over complicate and never make inflated claims however it may be necessary to win the unconvinced.

To address your boss's concerns and mitigate perceived risks, suggest starting with a pilot project. This approach allows you to demonstrate the effectiveness of your digital strategy on a smaller scale before committing to a full-scale rollout. By proposing a pilot, you're showing a commitment to proving the concept and reducing the overall sense of risk. The tangible results from the pilot can then serve as compelling evidence of the strategy's value, making your proposal more acceptable and easier for your boss to support.

– Eines Tages bei der Arbeit … wurde mir klar, dass es hilfreich sein kann, mit einem kleinen Pilotprojekt zu starten, um das Vertrauen in die Strategie zu stärken. – Meiner Erfahrung nach … reduziert ein testweises Vorgehen das wahrgenommene Risiko und macht den Vorschlag für alle Beteiligten attraktiver. – Etwas, das ich hilfreich fand … war, durch greifbare Ergebnisse aus einem Pilotprojekt die Wirksamkeit der Strategie zu beweisen und so das Angebot sicherer zu gestalten.

Following up on this article, it is LESS about "winning" your boss over, and more about having a digital strategy that is aligned with organizational strategy, backed by data and can be de-risked by incremental implementation.

When facing resistance to your digital strategy, start by understanding your boss's concerns, such as costs or impact on operations. Refining your proposal to address these issues shows flexibility and a willingness to collaborate. Share success stories from other companies to illustrate potential benefits, and engage colleagues who support the strategy to strengthen your case. Propose a pilot project to mitigate risks and demonstrate results. Finally, keep the discussion ongoing, showing your commitment to digital transformation and increasing the chances of gaining your boss's support.

Persistence plays a crucial role in gaining your boss's support. After your initial discussion, make sure to follow up regularly. Provide any additional information your boss may need, address new questions, and express your willingness to revise the strategy if necessary. These follow-ups keep the dialogue open and show your dedication to the digital transformation of the company. By consistently demonstrating your commitment, you increase the likelihood of swaying your boss's opinion in favor of your proposal.