To effectively convey the unique value of a new product to my team, I would align it with our business goals and objectives. Drawing on my experience leading transformational initiatives across Retail, Healthcare, and CPG industries and non-profit organizations, I’d highlight how the product addresses specific challenges, focusing on its impact on growth, efficiency, and customer satisfaction. I would also emphasize key metrics and KPIs to demonstrate its value. By involving cross-functional teams early, fostering collaboration, and linking the product’s value to daily workflows, I’d ensure alignment and drive adoption for long-term success.

This can depend on which team you are presenting to. Sales will want to know what the story is that will help them sell it. Unique benefits are also good, but they need to know why we are launching the product and what it does for the customer. Marketing wants to know how to position it in the market and what are the main talking points so they can create content for various media. Leadership team wants to know how much it will sell, what impact it will make and where it fits in the market. So we have to know lots more than just what makes it unique.

To convey a new product's unique value to my team effectively, I mainly focus on: - a clear, engaging presentation - highlighting its key benefits - real-world applications - it's competitive edge I also encourage questions and feedback to ensure alignment and foster excitement about its potential impact.

The best way to introduce and convey unique values of a product is peer analysis. So, I would prefer to do this using a flow chart keeping all the features abd price point into consideration to show why the product is a good fit for the team.

- care and thought in how going to convey to the team; get team ‘buy in’ practically and emotionally From the customer perspective, explain to the team: - the problem, need, want of the customer does the new product address - how does the product differ from existing products in the same space; what financial and non-financial value does it deliver - the features vs benefits (to the customer) of the product From the teams perspective, explain how the new product: - enhances ‘the story’ about the company and the experience they can give the customer with the new product. - is going to enhance their work satisfiction/ pride and effectiveness in the marketplace.