Você está liderando uma notícia de última hora. Como você garante que os fotógrafos entendam sua visão editorial?

When news first breaks, resources, including photographers, are quickly sent to the scene to ensure coverage. At this time, the priority is newsgathering visuals that can be used on multiple platforms and to sustain live coverage. Your newsroom culture should equip photographers with specific styles, structures, and ethics. Once your team is fully immersed in the story, it's crucial to take a moment to regroup. This is the time to gather your team, discuss the correct tone, tenor, and direction, and plan for future coverage (next daypart, edition, platform, day). This pause allows for a more strategic and comprehensive approach to the ongoing coverage. Once the plan is set, communicate using multiple channels--email, text, etc.

Some ways to get started: - some things I've found helpful is by asking as many questions as possible before hand to understand the subject. So you as a photographer can understand whats most important when shooting. - I also find it important that the photographer focus on the composition of the story. How angles help tell a story better. - I strongly agree with all mentioned, the importance of the photographers mindset in not only knowing the full picture but also the full vision in which the story wants to be told.

In breaking news, preparing your field crews to be successful is essential. All systems should be tried and true and tested to operate under any circumstances. The newsroom team should listen carefully to field crews to help guide, troubleshoot, and support. An effective practice is to assign field crews to editorial leaders who can always answer the phone or text and work with them to shape the story according to the agreed-upon plan. If you are a broadcast TV newsroom, assigning a digital "buddy" helps feed multiple platforms yet allows journalists in the field to produce high-quality work without getting bogged down. Constant information on reporting, updates, crew assignments, and game plans in newsroom channels is critical.

Building trust with photographers starts when they apply for a job and go through the interview process. How they are treated, onboarded, and welcomed to the team can set the stage for excellence. Once a photographer has begun, conduct regular check-ins and critique their output. Demonstrate that the newsroom's feedback-focused culture is authentic. Listen to their ideas, comments, and concerns intently and empathetically to foster a respectful and collaborative relationship. Seek out their expertise and leverage their contributions. Give them stretch assignments and time to be creative. Please encourage them to pitch stories and allow them time to execute their ideas.

Ensure open lines of communication for updates, real-time feedback, or adjustments during the coverage. Use messaging apps or quick calls to check in and refine the direction as the situation evolves.

Photographers should be part of a continuous newsroom culture of learning and feedback. As a news leader, be specific about why you liked their work. Don't just say, "Good job" without telling them what they did right. You can find out how your team members want to be praised--in private, public, via meetings, text, or Teams. Everyone is different, so make it meaningful to them. Positive reinforcement of newsroom culture, standards, and values goes a long way toward making staff feel good about their job and your company. Effective feedback is a powerful tool that can motivate individuals and propel the newsroom forward. It's essential for all news managers to understand how and when to provide such feedback.

Effective communication during breaking news is one of the most difficult challenges newsrooms face. How often have you been left in the dark after a critical element in a story changed dramatically and you could not respond effectively? This is a frequent lament and one that must be fixed. Your photographers are part of a larger ecosystem that must value comprehensive communication during breaking news. One tactic is to invite all participants in a breaking news situation to a post-mortem where you ask the question: how did we do? You can use feedback from this session (you may need to hold a couple) to improve your breaking news plan for the future. This open and authentic process will also build trust with all staff.