Você está lutando para equilibrar o estoque com as demandas de marketing. Como você garante que eles se alinhem de forma eficaz?

Aquí sugiero tener claridad con que tipo de SKU estamos trabajando: con estacionalidad, importado o nacional, líder o seguidor en Market Share y tendencia de los últimos 2 años en el caso sea posible. Estas variables permitirán establecer parámetros más exactos en cuanto a la dinámica actual de la categoría y aquí tocará apoyarse del Sell Out actual y de de estudios de mercado vigente que nos den más luces del consumo y shopper.

Accurate demand forecasting helps businesses optimize their operations, reduce costs, and improve customer satisfaction by aligning supply with anticipated demand.

Schedule meetings between the marketing and inventory management teams. This ensures that both sides are aligned on upcoming promotions, product launches, and sales forecasts. Once Alignment ahs been obtained and sales history has been reviewed, a safety stock protocol must be put in place on the advertise items and in addition get alignment with finance to make sure the additional investment is aligned with company.

Start by projecting future sales based on historical trends and forthcoming promotions to maintain inventories and marketing in sync. Check your stock levels against these projections after that, and make any necessary adjustments. Lastly, make sure your suppliers can react fast to any changes in demand by collaborating closely with them.

Para alinhar estoque e marketing, implemente um sistema de gerenciamento integrado que conecte dados de vendas com previsões de demanda. Utilize análises para ajustar campanhas promocionais com base nas tendências de estoque e evite excessos ou faltas. Colabore estreitamente com a equipe de logística para ajustar o marketing de acordo com a capacidade de suprimento e garantir uma oferta consistente.

Aquí sugiero mantener “los básicos” y hacer tu pareto de SKUs para orientar de manera efectiva al 80%: Luego con el 20% hacer pilotos en canales emergentes, SKUs de innovación o hacer promociones al consumidor distintas para poder medir su impacto a menor escala y luego pueda pasar a la siguiente liga.

Além disso, mantenha uma comunicação constante entre as equipes de marketing e operações para ajustar campanhas com base nas atualizações de estoque em tempo real. Utilize ferramentas de automação para sincronizar campanhas promocionais com a disponibilidade de produtos, maximizando a eficácia das suas estratégias e evitando descompassos entre oferta e demanda.

By knowing which products are flying off the shelves and which are just collecting dust, you can finesse your marketing game. Push those overstocked items hard while easing up on what’s already selling out faster than the latest sneaker drop. Understanding your inventory turnover rates isn’t just numbers; it’s strategy. This insight lets you decide whether it’s time to slash prices or run promotions on those slow movers, ensuring every marketing dollar is working overtime to convert excess inventory into straight-up revenue. Keep that stockroom lean and mean, and your bottom line will thank you.

Supplier collaboration involves working closely with suppliers to improve the efficiency, quality, and cost-effectiveness of the supply chain. It focuses on building strong, strategic partnerships rather than just transactional relationships.Effective supplier collaboration can lead to better quality products, reduced costs, and increased supply chain agility, benefiting both parties involved.

Having a proactive approach to managing supplier relationships, which is essential for maintaining a smooth supply chain. Keeping your suppliers informed about changes in stock demands, new openings, and any necessary stock intensification helps them better understand your needs and respond accordingly. Requiring full visibility into their supply chain ensures that you can anticipate and mitigate any potential disruptions, ultimately supporting higher sales and growth. This strategy contributes to stronger partnerships and more reliable inventory management.

همکاری با تأمینکنندگان: برقراری ارتباط مستقیم با تأمینکنندگان برای بهبود هماهنگی موجودی. اطلاعرسانی به تأمینکنندگان در مورد تغییرات تقاضا.

Partnering up closely with your suppliers is like having a backstage pass to your own success. When you keep them in the loop with your marketing calendar and sales forecasts, they’re ready to roll with those demand spikes. This collaboration isn’t just good business; it’s how you keep your shelves stocked when everyone else is playing catch-up. Flexible production schedules? Check. Quick restocks? Double check. By keeping those communication lines wide open, you’re setting up a supply chain that’s not just responsive but downright strategic, perfectly aligned with your marketing game plan. No more stockouts when the demand heats up—just smooth sailing from production to purchase.

رویکرد بازاریابی چابک به شما این امکان را میدهد که به سرعت استراتژیها را بر اساس سطوح موجودی تغییر دهید. .به طور مثال، فرض کنید شما یک فروشگاه آنلاین دارید که لوازم خانگی میفروشید. در یک دوره خاص، موجودی ماشین لباسشویی مدل X به پایان میرسد. در این صورت، میتوانید منابع بازاریابی خود را از تبلیغات ماشین لباسشویی مدل X به محصولات دیگری که موجودی آنها کمتر است، منتقل کنید. این کار به شما کمک میکند تا از گرانی احتمالی در موجودی ماشین لباسشویی مدل X جلوگیری کنید و همچنین موجودیهای دیگر را بهبود دهید. با استفاده از بازاریابی چابک، میتوانید به سرعت استراتژیهای خود را بر اساس تغییرات موجودی تنظیم کنی

I used to struggle with this a lot, then I cracked a way out to balance everything when it comes to inventory management. I created a draft order book, in which I write every day about the products which are running low in the store. I have divided all the categories into 7 days of week. so each day I order a few categories that are enough for the whole week from that day until the same day of the next week.

Além disso, implemente uma comunicação estreita entre marketing e gestão de estoque para garantir que as campanhas estejam alinhadas com a disponibilidade real dos produtos. Utilize análises preditivas para antecipar tendências e ajustar as estratégias proativamente, maximizando a eficiência e a eficácia das suas campanhas em relação ao estoque disponível.

Hit the gas on targeted promotions and watch that excess inventory move. Running low on a hot item? No problem—just shift your marketing focus to keep stockouts at bay. Agile marketing isn’t just about being quick; it’s about being smart, constantly monitoring sales and inventory data to make real-time adjustments. This way, your campaigns stay in sync with your inventory, ensuring every move you make is strategic and effective.

بله، استفاده از فناوری میتواند همسویی موجودی و بازاریابی را به حد زیادی بهبود بخشد. سیستمهای مدیریت موجودی (IMS) و پلتفرمهای مدیریت ارتباط با مشتری (CRM) میتوانند تجزیهوتحلیل دادهها و بینشهای ارزشمندی را ارائه دهند. ادغام این سیستمها شما را قادر میسازد تا کمپینهای بازاریابی را با سطوح موجودی همگام سازی کنید و اطمینان حاصل کنید که پیامهای بازاریابی شما با آنچه واقعاً برای خرید در دسترس است، سازگار است. این رویکرد مبتنی بر فناوری، خطر ناامید کردن مشتریان با محصولات خارج از انبار را پس از سوق دادن آنها به خرید توسط بازاریابی شما به حداقل میرساند

Recuerdo que hace 15 años recolectar stock de un distribuidor en el canal tradicional implicaba una recolección manual y con un tiempo de entrega a disponibilidad, ya pasar a una recolección nacional implicaba una tare que podía llevar 15 días como mínimo. Con ello la toma de decisiones se tornaba incierta y seguida mucho de la experiencia de las áreas comerciales. Hoy podemos contar con sistemas de información que permiten disponer a un click de estos datos y establecer planes en “tiempo real”. Igual siempre considerar como muy relevante la información del punto de venta.

When your CRM and IMS get on the same page, it’s like having your cake and eating it too. No more talking up the goods only to leave your customers hangin’ when they try to cash in. That’s the kind of smart that keeps customers coming back for seconds.

Considero que aquí es disciplina en realizar las pre y post evaluaciones. Tanto en la definición de KPIs concretos sin caer en mecanismos muy difíciles y en hacer que el día a día no nos gane y estas evaluaciones se hagan 6 meses después en donde ya no tengamos nada que mejorar. Y sobretodo que las mejoras no se hagan de “feeling” o “siempre lo hacemos así” sino de mecanismos aritméticos y de campo que permitan acciones relevantes de mejora.

Continuous improvements is the key to organisational success. Continuous improvement, often referred to as kaizen in Japanese, is an ongoing effort to enhance products, services, or processes incrementally over time. It is a cornerstone of successful organizations, aiming to foster a culture where employees at all levels seek ways to improve efficiency, quality, and performance