Você tem a tarefa de medir o sucesso das operações de marketing. Como você identifica os KPIs mais relevantes?

Brands focus their efforts on formulating marketing strategies that enhance brand awareness, remittances and customer satisfaction through a range of guarantees and content, that is, they move to clear goals, but how can you make sure that your efforts really affect your target audience and enhance your brand's success? Pursuing progress towards goals requires selecting smart marketing performance measures and indicators KPIs. Setting a target and selecting benchmarks go hand in hand. If the goals are your destination, performance measures are the guiding signs that help you determine your correct path and whether you progress towards your goals or you should stop to correct your path.

Para medir o sucesso das operações de marketing, identifico os KPIs mais relevantes através de uma análise cuidadosa dos objetivos estratégicos da empresa. Primeiro, defino metas claras e mensuráveis. Em seguida, alinho os KPIs com essas metas, considerando indicadores como CAC (Custo de Aquisição de Cliente), LTV (Valor Vitalício do Cliente), ROI (Retorno sobre Investimento), taxa de conversão e engajamento. Monitoro regularmente esses KPIs para ajustar as estratégias conforme necessário, garantindo que estamos no caminho certo para atingir os objetivos de marketing.

To measure marketing operations success, align KPIs with strategic goals. Focus on lead generation, conversion rates, customer engagement, and ROI. Track campaign performance, marketing spend efficiency, and sales funnel progression to ensure goals are met effectively and efficiently.

You should take into account what the customer is actually looking for and expected and what he is actually getting. And think about how to improve the experience and the journey in line with the comparison results. These KPIs, allow a better understanding of each experience and what statistics you need every time. Also, it will be possible to understand the differences between customers, and what factors affect them to make purchasing decisions during the transition stages of the customer's journey, which will improve the production of a dedicated communication experience for each group of customers

Marketing analytics is one of the important concepts , it is one of the most important marketing tools that provides you with data on your company's performance among its competitors and ways to improve your business strategy. Marketing analytics theory is based on the use of marketing data analysis to make better marketing decisions and then apply these decisions within your business models and market your products better. Data-based accelerates your decision-making ability by giving you real-time access to information in real-time that allows you to respond quickly to changes in the market. Data-based decisions contribute to identifying trends and opportunities in your business, helping you stay ahead of the competition

Integration marketing under modern technology requires leveraging technology to improve marketing processes and enhance effectiveness and efficiency. Data analysis and interaction also require the use of modern technology to analyze data systematically and in detail to understand the performance of marketing campaigns and provide comprehensive reporting. Advanced analysis tools can be used to monitor key performance indicators (KPIs), measure campaign success and identify areas that can be improved. This technology may greatly help in developing these metrics to become flexible, can be consulted at any time, and also contribute to reducing effort and time to achieve the required efficiency.