Veja como você pode dissecar e avaliar as causas de uma estratégia de marketing de produto fracassada.

As a seasoned SaaS and FinTech marketer, I understand the critical role of market understanding. A failed strategy often points to a market misread. Let's delve into your target audience. Were their pain points accurately identified? Was the research robust? Outdated data or a small sample size can lead us astray. By pinpointing the knowledge gaps, we can refocus for future success.

Dissecting and assessing the causes of a failed product marketing strategy: Analyze Market Research: Check if the initial market research was accurate and comprehensive. Customer Feedback: Gather feedback to understand customer needs and perceptions. Competitor Analysis: Evaluate how competitors’ strategies differed and succeeded. Review Messaging: Assess if the marketing message was clear, compelling, and consistent. Sales Data: Examine sales data for insights into performance issues. Distribution Channels: Investigate if the product reached the target audience effectively. Internal Execution: Evaluate the execution of the marketing plan, identifying any internal issues or misalignments.

A failed product marketing strategy often starts with a misinterpretation of the market. Conduct a post-mortem analysis to determine if the market demand, trends, and customer needs were accurately assessed. Identifying a market misread helps in understanding whether the product positioning was off-target and allows for better market research in future campaigns.

Le départ justifie l'arrivée...! C'est à dire si vous avez fait une mauvaise lecture du marché rassurez vous que aurez du mal à faire la vente de vos produits. L'étude du marché est primordiale avant tout lancement d'un produit. Savoir quel est le besoin du coin

This is very true, one of the most successful business with the largest market, are those ones which are so obsessed with their customers, they pay attention to the small details the color , smell, appearance and other customer preferences which may seem minor to the manufacturer. Also it's key that the service provider or business doesn't get to obsessed with their products, but always pit the customers likes, dislikes, preferences at the forefront of every tiny detail about the product or service. Then there the business will blossom.

In addition to the classic analyses, it makes sense to ask the customer about the decisive criteria. If a product or service has many substitutes, it is often human values or usage characteristics that help people to use it. The time saved, the simple user interface or the friendly contact person in support can make the decisive difference. Expertise and key facts are indispensable, but what good is having the best product if the added value for the user is not there? That's why I think this is a point that should not be neglected in the value proposition.

The heart of your pitch – the value proposition. Did it clearly communicate the "why" behind your product? Did it resonate with your target audience's pain points? Here are two things to ensure: 1. Clarity and Persuasion: Is your value proposition crisp and easy for potential customers to grasp? Does it instantly pique their interest and highlight the benefits they crave? 2. Targeted Messaging: Are you speaking the right language to your ideal customer? Does your message address their specific needs and differentiate your product from competitors offering similar solutions? By revisiting your value proposition, you can identify gaps and craft a message that resonates, ultimately turning hesitant prospects into loyal customers.

Uma proposta de valor de uma marca se destaca em relação a outra quando atende a vários critérios essenciais, como clareza e simplicidade, diferenciais, ser quantificável e autêntica e gerar emoção. Mas tem um critério fundamental, que é a relevância, ou seja, como as necessidades e os desejos do público-alvo serão resolvidos pelo seu serviço ou produto.

If the value proposition is unclear or not compelling, the product may fail to attract and retain customers. Re-evaluate your product’s unique benefits and how they address customer pain points. Ensure your value proposition is strong, clear, and communicated effectively. A weak value proposition fails to differentiate the product and attract the target audience.

Lo que te hace diferente, esa es la respuesta a tu puesta de valor. Y la respuesta puede estar incluso en el storytelling de tu marca. Si el proceso ha sido singular, tu marca también lo es. Recapitular acerca de las experiencias de tu negocio puede ser una herramienta muy valiosa al momento de diferenciarte de ti competencia. La experiencia es sabiduría.

Hire Foodmix - do the proper due diligence in advance. It’s easy to rationalize not responding to a product truth, but the little things matter. If it fails, it fails you won’t get the chance to fix it…

Dissecting a failed marketing strategy demands data-driven insights. Here are few things to check upon: 1. Conversion Rates: Did different messages perform differently across channels? A/B testing different messaging on landing pages can reveal what resonates. 2. Engagement Metrics: Did our messaging generate clicks and social shares, or did it fall flat? User behavior tells a story. 3. Customer Feedback: Did we gather direct feedback through surveys or support tickets? What pain points did customers highlight that our messaging didn't address? By checking up on these areas, we can identify the messaging mismatch and develop a more effective strategy that resonates with our target audience.

Le greenwashing est un risque majeur lorsqu'on communique sur un produit qui se veut plus écoresponsable. Si votre audience se rend compte que vos promesses ne sont pas alignées avec la réalité de vos actions, vous risquez gros : - perte de confiance envers votre marque - image de marque dégradée - baisse de conversion - dépôt de plainte aux instances de régulation (ARPP et DGCCRF en France) Pour éviter le greenwashing, préférez communiquer avec transparence et humilité. Une marque qui reconnaît ses limites sera bien plus valorisée qu'un « sauveur vert » qui se révèle être une coquille vide !

To avoid discrepancies in marketing messages: Language: Use a tone and words that resonate with your audience. Channels: Utilize the right media for your target public. Images: Ensure they are consistent and reinforce the message. Consistency: Keep the same message across all platforms. Benefits: Focus on how your product meets customer needs. Creativity: Inject originality into your campaigns to capture attention and stand out from the competition. Adaptability: Adjust your messages based on metrics and feedback. This will strengthen engagement and conversion.

It is fundamental tal that your Marketing mix aligns with your target market needs and wants. Did your product fill their need, was it available or reachable to your target at the right price and time, was the messaging and promotion relevant to your audience. You need to perform a deep dive on each one of the elements of the marketing mix to find where you need to adjust or just plainly pivot.

Examine the execution of the marketing strategy for any errors or inefficiencies. Look at the timing, resource allocation, and implementation processes. Execution errors, such as delayed launches or poorly coordinated campaigns, can undermine the strategy’s effectiveness. Identifying these issues helps improve operational processes.

Evaluate your marketing program based on the 4P or 7P of the marketing mix theory. If you don't find the errors internally, you can compare with the competitor and learn about their success story. Not only their success story, identify the "lesson learnt" Would help you avoid the similar mistakes

A proper feedback loop is crucial to avoid marketing strategy failure. Implement mechanisms to capture and analyze customer feedback and market responses during the campaign. Monitor social media mentions, product reviews, and customer service inquiries to gain real-time insights into customer satisfaction and perceptions. These insights allow for timely adjustments and inform future strategies, ensuring continuous improvement and alignment with customer needs.

While collecting the feedback, you could share some merchandise or coupon to your clients, so you show them your hospitality and they will feel happier and easier to remember your brand or product

one think i found helpful the feedback investigation in all ways and deferent methods as per the place the product and the period

Considero que este es el punto central: cuando planificamos de manera rígida, sin dejar margen para errores, los resultados pueden ser catastróficos. Estamos en una época de cambios y solo sobrevive quien evoluciona y se adapta, tal como lo afirma la teoría de la evolución de Charles Darwin. No sobrevive el más apto, sino el que se adapta y evoluciona. En los negocios hoy día, lo más fácil es crearlos; lo difícil es mantenerse. Para lograrlo, debemos vendernos con un plan de marketing y ventas flexible, capaz de soportar errores. De lo contrario, formaremos parte de las estadísticas de fracaso en el emprendimiento: el 35% de nuevas empresas no llega a los dos años, otro 35% no supera los cinco y el 80% no pasa de los diez años.

A velocidade das transformações tecnológicas e digitais transformou a velocidade do mundo e do mercado. Não é mais possível fazer um planejamento anual e esperar um ano para revê-lo. Nesses tempos fluidos, a mudança é a palavra-chave. O seu plano de marketing precisa ser um livro aberto, pronto para se adaptar a qualquer momento.

One key hindrance in adaptability is structural rigidity of a company. Sometimes the marketing team has already identified a potential problem. However, inflexible internal procedures prevents the team from making changes to the plan to better respond to changing circumstances. More often than not, the management tend to blame the marketing team for have not conducted a more thorough market research.

Review the allocation of marketing budget and resources. Evaluate the return on investment of various marketing activities and channels to identify any inefficient spending or missed opportunities.

When you don't reach your target, you shall evaluate your marketing program and effort objectively. Whether you already formulate the right marketing mix, or to create an effective strategy in the next term. Jack ma said "if you want to be successful, learn from other people's mistakes, don't learn from their success story." 😘