Como você pode manter uma imagem pública positiva como líder de relações públicas?

Transparency as a leader is an important tool, today the public opinion to trust you they have to see in the leader transparency and honesty which qualities create a strong bounding or credibility between two or many parties.

I suppose one's everyday interactions with clients and colleagues will be the ultimate determinant of how you, as a PR professional, are perceived. In other words, respond timely to emails and texts and be a deliberate listener. Beyond that -- and this has worked for me since leaving the big agency world -- build a digital portfolio of content that reflects your POV on pertinent industry issues -- not so much Monday morning quarterbacking, but forward-looking posts that can be instructive for those coming up in the business. Finally, keep abreast of the social/digital platforms -- from TikTok to Threads to podcasting -- which today drive public conversations and reputations.

The masterful public relations professional lives out eight habits. They are a model of unquestionable character and integrity, an effective and strategic communicator, an exceptional networker and relationship-builder, one who is a big picture thinker and bold doer, a master of the mission and brand, an eager embracer of lifelong learning and communication technologies, a servant leader, and one who is resilient. Embodying these eight habits can elevate a PR professional to a level of indispensability. This approach not only garners respect among peers but also ensures that the individual becomes an invaluable asset within their organization, and therefore secures a positive, lasting image.

First things first - what exactly constitutes a PR leader? Are we talking the spokesperson or the chief exec of a PR firm? Not totally clear cut. My hunch is a lot of folks are fuzzy on what PR honchos even are. But if you're in that upper echelon of the PR game, you gotta keep it 💯 in terms of who you are, personally and professionally. Gotta be the same genuine you through and through. Pay it forward as a mentor for the up-and-comers in the industry. Build a platform to amplify voices for justice. Have a killer work ethic and leave it all on the field for your clients. Make sure they get A+ representation 24/7.

According to me, maintaining a positive public image in PR hinges on Clear and Direct Communication. Transparency, tailored messaging, clear explanation about process, timely updates, consistency, and proactive crisis communication are my go-to strategies. For me, communication is not just about what you say but how well it resonates with your audience. It's a continuous process of building trust and relationships. So according to me, clear and direct communication & explanation of the process are the key qualities for a public relations leader.

Listen. Always listen. It's important to appreciate the environmental landscape and how it's evolving, but you can't do that effectively unless you know how change will really impact colleagues and clients. Understanding that context allows to you anticipate and strategize in a more meaningful and actionable manner.

Be the friendly face of corporate communications! Your job is to connect our company with the world, not create barriers. - Stay close to the business to quickly tackle outside questions. - Anticipate and proactively prepare for queries. - When dealing with the media, sync up with their timelines. The press won't wait!

Maintaining a positive public image as a public relations leader hinges on the twin principles of proactivity and responsiveness. Proactively addressing potential issues before they escalate fosters trust and credibility, allowing leaders to control the narrative and shape public perceptions. Responsiveness, on the other hand, demonstrates accountability and the ability to adapt to evolving sentiments. In the dynamic landscape of today's interconnected world, where information travels swiftly, these qualities are paramount. By staying ahead of potential crises and actively managing their organization's reputation, public relations leaders ensure a positive and resilient public image in the face of ever-changing challenges.

Be proactive, not reactive! A PR professional should always be on call, seizing chances, newsjacking, communicating! Reply and engage, two valuables tools for success.

Being proactive in PR is like having a sixth sense for sniffing out what's about to hit the fan, and then having a game plan ready before the fan even starts spinning. It's like being that friend who always knows the latest gossip and trends before anyone else does. And when it comes to responding to feedback, think of it as being the best texter in your group – super quick, on point, and always knowing just the right emoji to use. Being proactive and responsive is basically your way of keeping things cool and under control, like a smooth DJ handling requests at a party. You're always one step ahead, turning potential oops moments into "Oh yeah, got this covered" moments.

Don't lie. Be transparent. Get the facts out sooner than the narrative can be shaped by outside sources. Be a good person. Treat people with more care than they deserve. (not saying they don't deserve it).

It's always a balance. You must be consistent in delivering against strategic business objectives but adaptable in how you deliver. That requires a flexible channel strategy, messaging that reflects audience needs and values, consideration of timing, and the willingness to adapt if your plan isn't working.

I believe that operating in a values-aligned way can help maintain the integrity of your work and your voice in any industry. And, do so whether or not others are watching or listening.

To voice the brand to be consistent and unique. It is very important to ensure that customers can recognize the brand across all platforms and channels. This helps build trust and create an emotional connection with the audience.

An easy way to be consistent is to always respond to the email and voice mail. I'm always most impressed by professionals who simply respond with, "thank you, working this for you," or acknowledge there will be a coordination delay. There's nothing worse than sending a query and...hearing crickets.

Respect your audience, media, your spokesperson and your industry. Listen to everybody, react only when necessary and fully understand before taking any stand or decision. Consult with those who may have more facts.

Think of it like being a super cool best friend who just gets it. You've got to really get where your audience is coming from, like understanding why they're all about avocado toast or binge-watching that new show. It's about chatting in a way that doesn't step on toes – nobody likes a clumsy conversational dancer, right? Being empathetic and respectful is like giving your audience a high-five – it makes them feel awesome and look at your organization like it's the coolest kid in the block.

To maintain a positive public image as a public relations leader, empathy and respect are paramount. Understanding the emotions, motivations, and perspectives of stakeholders is crucial. Tailoring communication to their needs, interests, and values builds connection. It's vital to be mindful of diversity, avoiding any communication that may offend or harm. Demonstrating empathy fosters a human connection, generating positive emotions and attitudes towards the organization. As a PR leader, embodying these traits establishes credibility and trust, essential for a resilient and positive public image.

Respekt ist die Basis für jegliche Form sozialer Interaktionen,daher auch der Kommunikation.Schließlich heißt es, dass „die schönste Form der Kommunikation der Dialog sei.“ Für mich gilt es immer,dass es die Möglichkeit der „Anschlusskommunikation“ geben muss. Eine Tür darf nie geschlossen werden,denn dann gibt es keine Möglichkeit mehr einen Konsens zu finden. Es gehören immer beide Seiten eingebunden und der Respekt seinem Gegenüber ist eine Frage der eigenen menschlichen Stärke und Einstellung zu seinem Tun und Handeln. So: Be kind.

My experience is that everyone's expectations can be highly demanding. So, it's important to have 360-degree empathy and respect. While understanding your boss's or client's needs and anxieties, you also have to understand that the audience is interpreting the communications from the organization (or individual) in a specific way. However, there is more control on the boss/client side; because there is an opportunity, as a PR/communications professional to control messaging. This means serving as a trusted advisor by confidently and calmly communicating your expertise authority internally, especially in tense situations.

Experiment, even if it means failing at times. Fail fast, learn and move on. Expand to new horizons, explore new mediums and most importantly, keep up with the evolving times.

What's embedded here is the ability to be reflective, analytical, objective - to not fall in love with your ideas or work. To be a person who is excited by new ideas and approaches, and yet be able to objectively analyze them from all sides.

In today's times, it's important to be innovative and try new ways to communicate. Content forms have evolved over the years and in today's digital era, it becomes important to leverage various formats of content to connect with the diverse set of stakeholders.

Experimentation is often discouraged, after all there is risk to it, but in a rapidly changing world it often pays off to be experimental and embrace new technology. Just remember to be authentic in yoru experience. If something is new to you it's ok to be a public novice.

Innovation and strategic vision must go hand in hand with discretion and consistency. Innovation has to do with new approaches; the strategic vision has to do with anticipating skills; discretion has to do with excellent connection between means and ends; consistency has to do with maintaining high patterns with high availability.

—Write well and succinctly. Including emails. Seriously. —Under promise, over deliver. — Normalize deep research and targeting versus spray and pray pitching. — Understand stakeholders and constituents and the importance of crafting the right message to the right audience at the right time. — Be a nice person. —Give more than you take but don’t get taken advantage of. —Provide a courtesy (aka free) discovery call, but not a second one unless you feel like there is a greater than 75% chance of doing business. —Members of the media, influencers, elected officials, etc are human beings too. Don’t treat them like crap. You’re either at the table or you’re on the menu. So, you and your clients need to figure out how to be there.

Transparency and integrity is core to any function, maintaining high ethical standards, willingness to adapt and evolve during the process is key to success for any business operations…

Public Relations is a reputation business. To be a successful leader, one must seize every opportunity to build one’s own reputation. It’s not just about your clients. It’s about you. Every touchpoint, every action, everything you say or are seen to do in a professional environment can either build and enhance your reputation, or damage and erode it. Be authentic, be real, be honest, be transparent, be vulnerable, be receptive to the ideas of others, give praise, give constructive feedback that will help your team learn and do better next time. Leadership isn’t just about talking or delegating. It’s showing and demonstrating to the highest personal standard so that your teams/clients can and will hopefully emulate.

Be the first to cross the aisle when working with other PR pros. For example, let's say you do PR for a platform and are doing a joint initiative with an advertiser and working with their PR team. Send them your target media list first as a starting point. This usually leads to them also sharing their list. This type of trust makes it a more positive and effective collaboration.

By being authentic in your communication, approach and style of working. PR is a function where you will always hear how it is so easy to get that small impression but stick to doing it the authentic way. Afterall the role is a responsibility that drives trust among every stakeholder