Como você abordaria um influenciador que não responde às suas solicitações de promoção de conteúdo?

It's always best to build trust before reaching out. Building trust doesnt always entail building a relationship with the influencer. You can build trust with the way you present yourself. If you are reaching out via email, make sure to use a company email or one that is professional. You can consider using the company account if you are reaching out via social media. Many influencers have unanswered DMs and are wary of falling prey to scams. That’s why you must present your message in a way that builds trust and does not appear spammy.

This could be involved in feedback loops it is conversational and negotiations skills . offering mutual interests is the key to have healthy promotional relationship I would say

When approaching unresponsive influencers, consider the power of storytelling in your outreach. Sharing a compelling narrative about how your collaboration can create value for their audience can spark interest. - Utilize data-driven insights to demonstrate potential ROI for the influencer’s brand. - Explore mutual connections for warm introductions, enhancing credibility and trust. Remember, effective outreach is about building relationships, not just transactions. As Maya Angelou said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." 🌟

Persistence is key when reaching out to influencers. Start with a personalized message highlighting their relevance to your brand. Offer a mutually beneficial partnership, such as exclusive content or product samples. If they don't respond initially, follow up politely after a few days. Respect their time and boundaries, but don't give up on building a relationship.

I think the channel you use to send your proposal request also matters. Some people are quick to respond in DMs while others prefer email. If they are a big influencer and you send them a DM your request could get lost somehow in message requests. I believe the first step is to choose the best outreach method and ensure that your request clearly shows them the value you’re offering them.

This is indeed accurate. Timing is key. Find out if they've got any big deals/contracts they're working on. If they do, they would surely be too busy to respond. Be sure it's a good time to strike up a conversation.

Timing matters to manifest the marketing efforts both for stakeholder as well as respecting the influencer's whether a person or an organization partnering schedule

1. Offer good money. 2. Content should be promoteable. 3. Create a flaxable contract. 4. Product/services must be reliable. 5. Allow some time to contact you.

Approaching an unresponsive influencer requires a strategic touch, especially when their schedules are packed. Consider how the global shift towards remote work has blurred the lines between personal and professional time for many. Influencers, juggling multiple projects, may miss your request during a busy period. Take a moment to study their social media rhythms; perhaps they’re more active on certain days or during specific times. For instance, if they regularly post new content on Wednesday mornings, a follow-up on Thursday afternoon might catch their attention. Timing your outreach thoughtfully, with patience, can transform your message from just another email to one that resonates.

„Timing“ im Sinn von Aktualität ist entscheidend. Gemäss meiner Erfahrung sind Influencer online und arbeiten nicht nach „Stundenplan“! Finden sie einen wertvollen Content, dann spielt das Timing bei den Zielgruppen eine wichtige Rolle. Wie, erreichen wir mit was und wann unsere Zielgruppen?

Eu sempre recomendo abordar a situação com paciência e persistência. Reenvie a solicitação de forma mais personalizada, destacando o valor da parceria e como o conteúdo pode beneficiar o influenciador e sua audiência. Se não houver resposta, considere tentar outro canal de comunicação ou buscar influenciadores alternativos que possam estar mais alinhados com a sua proposta.

The offer has to be fair as well as realistic and the objective of the partnership has to be clear since the beginning with realistic and logical expectations to reach

When an influencer doesn't respond to your content promotion requests, it might be time to rethink your approach. Offering something more valuable or relevant can make all the difference. For example, in the wake of global shifts toward authenticity, influencers now prioritize partnerships that align with their personal brand and values. By offering them exclusive access to a product that resonates with their audience or a collaboration that highlights their creativity, you increase your chances of getting a positive response. Crafting an offer that acknowledges their unique influence and audience can turn a cold shoulder into a warm partnership.

Das ist entscheidend! Wertvoller Content für unsere Zielgruppen! Was kann wertvoll sein? 1. Artikel, Blogs über aktuelle Infos mit fundierter Research über Hintergründe und Historie 2. Einladungen zu Veranstaltungen, die die Themen vertiefen 3. Schulung oder/und Diskurs 4. Newsletter oder/und Email decken langfristig das Info-Bedürfnis

En mi opinión, los influencers, especialmente aquellos con una audiencia establecida, buscan colaboraciones que no solo sean lucrativas, sino que también añadan valor a su marca personal. Evalúa si puedes ofrecer algo más allá de una simple compensación económica, como contenido exclusivo, acceso a eventos, o incluso productos personalizados que resuenen con su estilo. Considera proponer una relación de largo plazo en lugar de una campaña única. Las tendencias actuales indican que los influencers prefieren trabajar con marcas que estén interesadas en construir relaciones a largo plazo, ya que esto puede fortalecer tanto su contenido como su credibilidad ante su audiencia.

When an influencer fails to respond to your content promotion requests, personalized outreach is the key. Each influencer has different priorities and expertise, so customize your communication to fit their needs. Generic communications and offers are often missed in the mix. Take time to learn about their brand and previous projects. Refer to particular initiatives that connect with your objectives and communicate the mutual benefits of cooperation. Timing is also important—reach out throughout the middle of the week, particularly around breakfast or lunchtime, when people are more likely to interact. Remember, building a relationship is essential. Keep communication open and polite, and always convey requests rather than demands.

Personalized outreach, paired with thoughtful follow-ups, can make all the difference. Keep your messages clear and to the point, and always highlight the value you bring to the influencer. A touch of sincerity can turn a simple message into a meaningful connection.

Debes tener presente que enviar un mensaje genérico puede parecer impersonal. Dedica tiempo a crear un mensaje que refleje tu comprensión de su trabajo y cómo tu marca puede integrarse de manera natural. Citar ejemplos específicos de su contenido y cómo tu propuesta se relaciona directamente con eso puede ayudar a captar su atención. Utiliza técnicas de storytelling para presentar tu propuesta. Los influencers valoran mucho cuando una marca puede contar una historia que resuene con ellos y su audiencia. Cuanto más genuina y personalizada sea tu historia, más posibilidades tendrás de recibir una respuesta.

Personalizing your outreach could prove to be extremely beneficial in such situations. Start with appreciating their work, especially with what in their content appealed to you the most. Explain them why they would best align with your brand/ campaign & how it would also help them. It is important to offer them a clear value - be it exclusivity or monetary compensation. If initial contact fails, try using other means, such as social media or mutual connections. Make sure to be nice in your approach, but firm. Understand that sometimes people do get really busy, so space your follow-ups accordingly. If after trying everything they still remain unresponsive, reassess or seek other influencers who could be more receptive towards your content.

Whenever there is a lack of alignment, it's always better to reach out directly. I would approach the influencer in a mindset of curiousity rather than aggression. Finding out what's happening on their end can uncover obstacles they may not have shared - whether personal situations, gear issues, or perhaps a lack of understanding about your company's/product's value or best use. Once you discover the issue, it's much easier to move forward.

At the end of the day, influencer relationships are just that – relationships. I've learned that when DMs go unanswered, it doesn’t make sense to keep knocking on a closed door. We're all more likely to respond to a friend of a friend vs. a total stranger. If you’ve worked with other influencers, this is where tapping into that network and the relationships you’ve already built comes in. Chances are someone in your network knows the influencer you’re trying to work with, or knows someone who knows them who can help make a warm introduction for you. That's your in. A mutual connection, especially if you’re in the very early stages of building your brand, is far more likely to get you a conversation with the influencer you’re trying to reach.

When faced with an unresponsive influencer, consider how connections have become more vital than ever in our interconnected world. Instead of repeatedly reaching out, tap into your professional network to find someone who can make a warm introduction. A referral from a mutual contact adds weight to your request, making it more likely to catch the influencer's attention. This approach mirrors the importance of relationships in a digital-first era, where personal recommendations can open doors that cold emails cannot. By strategically leveraging your network, you not only increase your chances of success but also build stronger, more meaningful connections.

If you’re trying to add an influencer to an existing team of influencer, ask the others content creator for an introduction. The content creators will want to know more about your way to collaborate and while using social media’s messaging system could be a great way to reach out, people receive a lot of messages and yours could be lost. Try to get a e-mail 2nd way is to engage with the content of this influencer to get noticed. It might take a while but if you really want to work with this exact influenceur, then patience is key

Si no has obtenido respuesta por canales directos, empieza a interactuar más activamente con el contenido del influencer en redes sociales. Comenta sus publicaciones, comparte sus historias, e involúcrate en conversaciones que sean relevantes para él/ella. Esto puede ayudarte a construir una presencia más visible y hacer que tu nombre le resulte familiar. Considera si puedes utilizar contactos en común o colaboradores que hayan trabajado con ese influencer para hacer una introducción o recomendación. A veces, una referencia directa puede ser mucho más efectiva que un mensaje frío.

Unfortunately some influencers will accept free product and then delay creating content or worse, not create the content at all. I’ve learned that staying persistent and setting clear expectations is crucial for the brand. In the event that the creator is not creating content in a timely manner, I’d send a final notice with a product return label.