Quais estruturas de tomada de decisão você pode usar para Estratégia Criativa em uma situação de gerenciamento de crise?

Remember the catch phrase from 'The Hitchhiker's Guide to the Galaxy'? Don't panic! Understand the problem from as many people, sources and angles as possible before you settle on the right approach to communicating how you're planning to resolve it and what's your approach to accountability. The better you understand the situation, the more clearly you'll be able to communicate it to your audience.

To identify the problem might not be the issue though to identify the roots of it might be. Showing a framework and using it might help but only applicable when its a"smaller" problem you can have full problem-solving ressources and capabilities for. If not its a tricky situation you have to master carefully as it might involve internal processes and multiple teams and decisionmakers. There raise awareness that you might fix the problem now but if circumstances remain the problem might raise again.

In a crisis management situation within Creative Strategy, employing decision-making frameworks becomes crucial, and one effective approach is to generate alternatives. This involves brainstorming and exploring various creative solutions to address the crisis. By encouraging a diverse range of ideas, teams can tap into their collective creativity to find innovative ways to navigate challenges. This framework allows for flexibility and adaptability in the face of uncertainties, enabling the identification of creative strategies that align with the organization's goals. It emphasizes a proactive and dynamic approach to decision-making, fostering resilience and agility in crisis management within the realm of Creative Strategy.

Some new ideas that you can consider for this step are: - Use a weighted Pugh Matrix to assign different weights to each criterion, based on how important they are for your situation. This can help you account for the relative significance of each criterion and avoid bias. - Use a sensitivity analysis to test how robust your decision is to changes in the criteria, weights, or scores. This can help you assess the uncertainty and risk involved in your decision and identify the key factors that influence your outcome. - Use a validation matrix to check how well your selected solution meets the needs and expectations of your stakeholders. This can help you ensure that your solution is relevant, desirable, and beneficial for them.

Mistakes are part of the process! Focus on the resolution, but make it a priority to also learn from the mistake, so that you don't have to go through it again.

Don't wait until a crisis comes to determine what your action plan will be! Have regular refreshes and planning with the team to ensure that when crisis comes, everyone already knows their first move.