O que você faz se sua comunicação se perder no mundo acelerado dos imóveis comerciais?

it's important to reassess your communication methods. Consider implementing clearer channels, using project management tools, scheduling regular check-ins, and ensuring everyone understands their responsibilities. Effective communication is key to success in any industry, especially in fast-moving environments like commercial real estate.

As someone who handles loads of investor communications, the method of communication is key. Investors are busy and don't always have time to read an email or answer a call. first, make sure you don't look and sound like the sea of other communications. Create a distinct experience for the investors. Leveraging data on open rates, click throughs and other points of data will help you better understand and assess. Most commonly it's your subject line on an email. On a call, don't start with "how are you". Being genuine is your biggest differentiator.

It's crucial to adapt and ensure clear communication. If my messages are getting lost, I take a step back to reassess my approach. I leverage multiple channels—emails, phone calls, and face-to-face meetings—to reach my audience effectively. Personalizing communication and ensuring it's concise and to the point also helps in capturing attention. Utilizing project management tools and regular updates keeps everyone on the same page. Importantly, I always ask for feedback to understand how I can improve my communication strategy. Staying flexible and open to change is key in maintaining effective dialogue in this dynamic industry.

Follow up is a key to any communication, read or unread. If you know they opened your email, reach out and ask for their thoughts around it rather than asking "did you see my email?!" Calling is the best way to reach people, especially if they are busy. I've found most people like a quick phone call over a lengthy email. If they don't answer, send them a text! Most communications happen via text now, but it's important to not be spammy.

Using a CRM will tremendously help you keep data in one central system and keep tabs on who is opening or engaging with your emails. You can build lists of these active people and leverage the CRM to follow up making sure no one falls through the cracks. LEt's face it our memories are not very good as we scale and if you are not implementing tools like AI to help you are behind.

Miscommunication can destroy bonding, and lose valuable deals in commercial real estate. While tracing back, one can rectify through proper communication & provide positive feedback to others. For example, as an owner of a commercial property, the more you can find out about a tenant profile, requirement, tenure and location preference, the easier it is to communicate the rent expectation and close the deal with a win-win situation.

Building a relationship with someone starts with being genuine. No one likes to be pitched and pushed into a decision. If you build a relationship with someone, you'll be much closer to their their point of view and ask if you can suggest something based on something they have said to you. Don't send an intro message asking for the sale. You don't even know if you can help them yet.

This might ruffle some feathers, but it's got to be said. I often see books, podcasts, and their gurus urging us to "Be an effective communicator!" Yet, we overlook a crucial aspect—communication is a two-way street. ↔️ In my case, a rocky moment with a previous team taught me a critical lesson: even with all the right communication strategies, high emotional intelligence, and a trusting environment, effective communication requires skill from all parties involved. 🗣️👥 Issues like poor communication during tough times, neglecting tasks, and failing to build relationships can stall success and force tough decisions. 🚧 Effective communication isn't just another skill in your repertoire—it's necessary for a thriving team.